The term growth hacking is a popular one here at Avintiv Media. For those who don’t know, growth hacking is inventing or implementing strategies to grow businesses in the most cost-effective and efficient ways. We thought we’d apply this same methodology to Christmas shopping and devise a list of hacks for your Christmas list. So here are some strategies to tackle this holiday season.
As digital marketing specialists at a digital agency, of course our first instinct was to advise shopping online. But if you’d like to support the brick and mortar stores of the world and steer clear of online retail giants (AKA Amazon), use eCommerce as simply a research tool to see what’s out there and then ‘pick up in store’ whenever possible to avoid shipping charges and inconveniently waiting 4-6 business days.
Our first holiday hack is Pinterest. Pinterest can be utilized in a variety of ways. First, you can use it in the research/inspiration stage of Christmas shopping. Not quite sure what your 17-year-old niece would like for Christmas? Go to her Pinterest profile and scroll through her latest pins. Select “Pins” (not boards) and they should be ordered from most recent to least recent. This is important because you don’t want to buy her a scarf she thought was cute way back in middle school. This will give you a feel for someone’s taste, interests and style.
Then, once you’re ready to consider your options create a secret board of your own and install a Pinterest save button to your browser. Whenever you see something on Nordstrom or Best Buy or wherever, you can save it to this board and caption it with the name of the person it could be for. Then when you look through the board on Pinterest you can click on the product images and be linked back to the site to purchase – instead of having dozens of open tabs. There are also buyable pins which notify you when a price drops!
Or you can gift experiences! In the age of social media, experiences are all the rage. They’re also something unique, thoughtful and a refreshing break from consumerism. Airbnb has an experiences section of their site where you can purchase experiences like “Learn to surf on Venice Beach” or “Learn to fly a plane above Los Angeles.” Groupon is another discounted way to purchase an experience for someone special in your life – a spa day, wine tasting, etc.
Shop on Poshmark or Tradesy.
If high-end clothing is what you’re gifting, but you don’t want to pay retail… look no further than Poshmark or Tradesy. On Poshmark, the key is shopping under “New with Tags” (NWT) for a certain brand and allowing shipping time. If you sift through the old season items you can find some true gems with slashed prices. Tradesy is an upscale version of this.
Receive cash back on your purchases with Ebates. Ebates is an affiliate shopping site that gives you a certain percentage of what you spend back at stores they partner with. Stores pay them a commission for sending members to their websites, and they share part of that commission with those customers.
Purchase all at once on Amazon. Amazon generally has the most competitive pricing (check Costco first to be sure). You probably already know that Amazon carries EVERYTHING. The only Christmas shopping I wouldn’t do on Amazon is for clothes. They make it easy to find deals in their “Daily Deals” section. You can also find discounted gift cards which is another great little Christmas shopping hack. Why buy a $20 gift card if you can get one for $15?
Apparently if you’re a prime member, Amazon may charge you slightly more on some items. Use the two-browser trick to double check pricing.
Retailers will also offer “abandon cart” discounts. Meaning, if you leave your cart hanging marketers set up a system to offer you a discount in an effort to further entice you to make that purchase.
For an in-depth money saving guide check out The Krazy Coupon Lady’s page here.
We hope you enjoyed Avintiv Media’s Christmas shopping strategies. Stay up to date with our blog for more Holiday content to come!