The health and wellness industry is evolving fast. In fact, analysts predict it’s only in its early stages of blowing up. So what better time than now for fitness entrepreneurs to make their mark. But in this tech age, having the right tools can be crucial to make sure things run smoothly and to limit costs and time inefficiencies. Avintiv Media specializes in the fitness space. We help clients meet their business objectives through consulting and digital marketing services. So, we thought we’d outline the top tools every fitness brand should utilize. Here are our top four picks:
It can get difficult for trainers to juggle and effectively manage their clients. Not only do they have to manage their client’s workout plan but throw in a nutrition plan, client updates, transformation photos, notes, and progress… That can take a lot of organizing.
Trainerize solves this issue by helping trainers keep track of their client’s progress discreetly. They can send nutrition plans, workout plans with video tutorials on how to do the exercises, and there’s also a chat feature that enables clients to talk directly with their trainer. Your Fitbit and my fitness pal can also sync up to it. Here is a list of its benefits:
- Print workouts
- Instructor Scheduling
- Electronic Payments
- Social Media
- Attendance Tracking
- Workout Templates
- Nutrition Programs
- Exercise Video Library
- Lead management
- Mobile Notifications
- In App Messaging
- Wellness Plans
- Client Tracking
- Client Profile Management
- Reporting and Analytics
Another challenge for trainers with individual clients can be keeping track of each individual’s performance and improvements. Trainerize solves this issue by helping you track client progress independently. You can build your own training plans or use the ready-made templates if you’d prefer.
Trainerize also provides a vast library of videos to learn from, you can then pass these new exercises onto your clients and teach them. Your workouts and training style will never become stagnant with such a wide library of fitness inspiration.
In addition to scheduling training, you can also set fitness targets. This makes it simpler to track performance and motivates your clients to work out more intensely to meet these deadlines.
Clients can also track their nutritional intake via their smartphone. Trainers can send prescribed meal plans to clients in the form of PDF files.
You can also automate reminding your clients to workout with motivational messages, there is a built-in function for automated messaging and notifications. There’s also an in-app communication module and you can conduct sessions through Skype.
Trainerize also allows you to sign up clients from anywhere. It works with all devices and the Facebook integration allows your customers to login through Facebook. In addition to that, you can also add clients through email.
- Pipedrive (Customer Relationship Management)
Pipedrive is a valuable tool for fitness professionals because it’s a very user-friendly and robust CRM system that’s simple to use.
There are two problems most fitness pros run into:
- Generating leads.
- Organizing leads.
If you don’t have a system or CRM to capture every warm or cold lead you come across, how are you able to properly close them or ensure you come back to them at a later date? Pipedrive allows you to customize your sales cycles or stages within the software so you know exactly where they’re at with closing.
PandaDoc is a digital service that allows you to send your clients legal agreements and get their signatures right away. It is then very easy to download that signed document and save it in your cloud storage underneath that client’s folder. You can even get fancy and use a tool called Zapier to automatically send your client a contract after a trigger is set. This trigger can be a purchase on your website or a call to action which will then trigger PandaDoc to send a contract over to that client.
- Facebook Advertising
Advertising on Facebook is a phenomenal way to accurately reach your target market. The consumer data Facebook stores on users allows you to advertise your fitness services right in front of the buyers that are most likely to bite – with the right high-level strategy, of course. For example, you may build a custom audience of newly engaged females and choose an ad with an image of a woman smiling in a white dress, toned arms holding a bouquet, with the caption, “Get the perfect body for your perfect day.” Then, because the ad is tailored perfectly to the viewer, it’s very likely to resonate with her, generating a lead.
As you can see, there are many tools fitness brands can utilize to grow, cut costs, and increase efficiency. Definitely look into these options and drop us a comment if you have anything to add! We’d love to hear from you.