TOP 8 REASONS TO USE VIDEO IN YOUR MARKETING STRATEGIES
1. Increased Customer Conversions
Recent research shows that 71% of marketers say video conversion rates outperform other marketing content.
2. Stronger Emotional Connections
Video has become the most powerful way to evoke emotions online or on social media. It dominates because it offers a range of attributes unparalleled to traditional content like tone of voice, face expressions, and music. Evoking emotion in marketing has been proven to positively impact consumer decision-making for many years.
3. Rise in Accessibility
With technology advancements, videos don’t take months and hundreds of thousands of dollars anymore. The production of great video content has become much more affordable of the last few years.
4. Better Email Click-Throughs
How much does your plain email campaign convert? Does it resonate? Will it drive results? The use of videos in emails has been shown to double click-through rates.
5. Higher Retention Rates
Did you know that 65% of viewers watch more than 75% of a video, which is almost triple of text-based content? If you have a message to get across, video may be the way to go.
6. Higher Engagement
Visual content is the key to great emotional engagement with your consumers. Video is no different. When scheduling your social media posts for the week, remember that audiences are about 10 times more likely to engage, embed, share, and comment on video content rather than blogs or text-based content.
7. Stronger Consumer Attention
Videos demand more consumer attention than any other alternative. Photos keep attention for a matter of seconds, if that. Video keeps an audience engaged through every scene or take.
8. Better SEO Capabilities
Your SEO will greatly improve when utilizing video in your content marketing efforts. Videos have far more options for SEO than any photo or text-based content will have.
Videography Services We offer:
- Video Production
- Video Editing
- Aerial Drone Photo & Video
- Project Development
- Studio Production