Bliss Essntls Portfolio

OVERVIEW

Bliss Essntls is a premium CBD brand rooted in simplicity, quality, and whole-body wellness.

With a thoughtfully curated lineup of broad-spectrum CBD products, the brand empowers customers to reclaim balance and feel like themselves again.

FOUNDED

2012

INDUSTRY

CBD Industry

SERVICES PROVIDED BY US

The AVINTIV WAY, Brand Workshop, Brand Identity, Marketing Collateral, Custom Website, SEO, PPC, Content Creation

GOAL

We partnered with the ownership team at Bliss Essntls to bring a fresh vision to life that looked, felt, and performed differently from everything else in the saturated CBD market.

This journey began with The AVINTIV WAY — our proprietary process that combines strategy, creativity, and execution. From brand naming and visual identity to packaging and a fully optimized ecommerce website, we crafted an elevated experience to match the brand’s promise of simple, clean, and effective wellness.

PROBLEM

Bliss Essntls came to us with a blank slate — no logo, no website, and no existing brand presence in a hyper-competitive industry.

While their product quality was undeniable, they lacked the visual identity and strategic infrastructure needed to break through the noise. Their target demographic of health-conscious women aged 25–45 had grown weary of generic or gimmicky CBD offerings. To connect with this audience, Bliss Essntls needed a brand that felt both premium and personal, built on trust, transparency, and true value.

SOLUTION

Through immersive workshops and strategic discovery, we helped Bliss Essntls create a purpose-driven brand designed to stand for something bigger.

Our brand building process helped Bliss Essntls define their mission, ideal customer, brand voice, and design language. We then activated the brand across every touchpoint — from a custom Shopify website and SEO-rich content to USDA-certified packaging and social-ready marketing collateral. The result was a cohesive brand experience built to convert and scale.

DELIVERABLE 1

The AVINTIV WAY

We kicked off the Bliss Essntls project with The AVINTIV WAY — our proven blueprint for building high-impact consumer brands. This multi-phase process ensured alignment between the client’s vision and the strategic execution across naming, identity, and go-to-market planning.

DELIVERABLE 2

Brand Workshop

Our in-depth brand workshop allowed the Bliss Essntls team to uncover and refine their mission, values, positioning, and tone of voice. These insights became the foundation for every design and marketing decision moving forward.

DELIVERABLE 3

Brand Naming

Before any visuals were created, we helped the Bliss Essntls team define a name that would reflect their mission and resonate with their target audience. The result was a name that blends simplicity with serenity. It evokes a sense of balance, self-care, and everyday wellness while remaining clean, modern, and memorable in a crowded market.

DELIVERABLE 4

Brand Identity

We created a modern, approachable brand identity that exudes serenity and simplicity. With clean typography, a vibrant logomark, and a calming color palette, the Bliss Essntls brand evokes trust and wellness at every interaction.

Deliverable 5

Product Packaging

AVINTIV designed product packaging that reflects the brand’s promise of simplicity, purity, and wellness. Using calming tones, clean typography, and a refined layout, we crafted each element to elevate shelf appeal and build immediate trust. From CBD gummies to soft gels and creams, the packaging communicates USDA-certified quality and aligns seamlessly with the broader brand identity.

Deliverable 6

Marketing Collateral

To support their launch and digital presence, AVINTIV designed a suite of print and digital marketing assets — including packaging design, sales collateral, social media graphics, and email templates — all built to be visually consistent and conversion-focused.

Deliverable 7

Custom Website

We built a fully responsive, SEO-optimized WordPress ecommerce site that elevates the customer experience. With a clean layout, intuitive navigation, and educational content, the site was designed to build authority and drive sales.

Desktop

Mobiles

Deliverable 8

Search Engine Optimization

Our SEO team implemented technical, on-page, and off-page strategies tailored to Bliss Essntls’ target keywords and product verticals. The campaign was designed to drive organic visibility for high-converting terms like “CBD gummies” and “CBD for sleep.”

Deliverable 9

Content Creation

From optimized product descriptions to educational blogs, we created compelling content that positions Bliss Essntls as a go-to wellness resource. Each piece was crafted to increase engagement, build authority, and support long-term SEO growth.