Curated Medical Portfolio

OVERVIEW

Curated Medical is a luxury medical spa based in Scottsdale, AZ that blends aesthetics, wellness, and science to promote beautiful, healthy aging.

With services ranging from injectables and laser treatments to facials and weight loss, the brand is dedicated to delivering curated care and timeless beauty through a highly personalized experience.

FOUNDED

2020

INDUSTRY

MedSpa, Aesthetics, Wellness

SERVICES PROVIDED BY US

Custom Website, SEO, PPC, Content Creation

GOAL

Curated Medical partnered with AVINTIV to stand out as a leader in the local Scottsdale aesthetics market. The vision was to elevate their online experience into a premium, trust-building destination that matched their level of in-clinic excellence.

With a full-service approach, our goals centered on driving measurable growth: increasing local search visibility, improving keyword rankings, and turning web visitors into booked appointments. From user-focused content to targeted ad campaigns, every touchpoint needed to align with the brand's refined aesthetic.

PROBLEM

Despite offering high-end services, Curated Medical had a templated website and generic marketing strategy that failed to reflect their brand’s luxury.

The online experience lacked the authority, warmth, and credibility needed to convert high-intent visitors. On the backend, the site was burdened with technical SEO errors, duplicate content, and outdated metadata, which prevented the brand from ranking competitively against leading Scottsdale medspas. PPC campaigns were underperforming, and content efforts lacked the keyword strategy necessary for long-term growth.

SOLUTION

AVINTIV delivered a fully custom website with over 100 pages of optimized content, designed to mirror the serenity and elegance of a high-end retreat.

The reimagined UX integrated seamless navigation, e-commerce functionality, and strategic CTAs to boost conversion rates across services and wellness offerings. Simultaneously, our SEO and content marketing teams rebuilt Curated’s search visibility from the ground up — resolving technical issues, remapping keywords, and implementing a robust content calendar. Our performance marketing team deployed highly targeted PPC campaigns centered on service-based ad groups to drive consistent, qualified traffic.

Deliverable 1

Custom Website

We rebuilt Curated Medical’s website from scratch, designing over 100 pages to support their growing list of services, e-commerce store, and media presence. The aesthetic direction was inspired by neutral tones and luxury destinations, reflecting the brand's tranquil and elevated experience.

Desktop

Mobile

Deliverable 2

Search Engine Optimization

Our SEO team executed a five-phase campaign focused on reclaiming keyword market share from competitors in the area. This strategy included extensive on-page optimization, technical SEO audits, and a content-driven approach that helped grow tracked keywords from 30 to over 230.

Deliverable 3

Pay Per Click

With a clear focus on service-based ad groups, we launched high-converting campaigns targeting treatment-specific and geo-modified keywords. We layered on negative keywords, audience targeting, and A/B ad testing to reduce waste and increase qualified lead flow across Scottsdale and surrounding cities.

Deliverable 4

Content Creation

AVINTIV developed a 12-month blog and content strategy rooted in SEO and buyer psychology. By targeting low-competition, high-conversion keywords and aligning with the buyer’s journey, Curated’s content now ranks across multiple high-intent searches, driving measurable traffic to core service pages.