3WIN Corp

LET'S TALK!

OVERVIEW

3WIN Corp is a wholesale CCELL® distributor and industry leader in the cannabis industry. Their main clients are dispensaries, research labs, and extraction facilities.

FOUNDED

2015

INDUSTRY

Cannabis

SERVICES PROVIDED BY US

Brand Workshop, Brand Identity, Brand Style Guide, Website SEO, Content Creation

GOAL

Our goal in partnering with 3WIN was to increase their national market share and drastically grow their top-line revenue.

Additionally, they were grappling with an outdated single-scrolling page website, which put them at a drastic disadvantage against the competition, which are some of the fastest-growing fitness brands in the world.

PROBLEM

3WIN was experiencing slower growth and revenue loss due to an outdated website with a poor user experience that failed to effectively showcase its products and capabilities.

This made it nearly impossible to close deals unless conducted in person, resulting in high travel expenses and costs for printed materials. Additionally, their website ranked poorly on Google, making it difficult for customers to find them, and it lacked engaging content for visitors. We invested significant time in understanding the 3Win Corp brand, the cannabis industry, and customer expectations to custom-build a new website that perfectly aligned with their brand and future direction. As a result, 3Win Corp now ranks for over 800 keywords, with over 125 keywords on the first page of Google.

SOLUTION

We have partnered closely with 3WIN over the past five years to pave their path to success.

We began with a brand workshop that established a solid foundation and roadmap, leading to the refinement of their brand identity and the creation of a comprehensive brand style guide. This effort culminated in designing and developing a 75-page custom WordPress website, which quickly became an industry standard. Additionally, we collaborated on five 12-month SEO and content marketing campaigns, which significantly scaled their business from 6 employees to well over 60.

DELIVERABLE 1

Brand Workshop

Due to 3WIN’s high-quality vape products and exceptional customer experience, they experienced rapid growth over the past few years. However, this rapid expansion led to a disconnect in their branding, marketing, and collateral. To address this, we conducted a three-day intensive brand workshop with their stakeholders to align their team, strategy, and future roadmap.

Deliverable 2

Brand Identity

Since we were helping 3WIN grow so quickly, we wanted to help them bridge the gap between all of their branding and marketing collateral. Since they also had an in-house marketing team, we knew redesigning their entire brand style guide would set them up for success, ensuring all teams and vendors were on the same page with the correct branding do's and don'ts.

Deliverable 3

Brand Style Guide

We assisted 3WIN in developing a new brand style guide by refining elements of their original branding into a cohesive, improved brand direction. The result was a comprehensive 20-page brand style guide deck, which they could use both internally and with external vendors to ensure the integrity of the 3WIN brand at all times.

Deliverable 4

Custom Website

Our goal was to disrupt the entire cannabis industry with the newly designed and developed 3WIN website. As 3WIN had grown significantly since our collaboration began, the new website needed to reflect their evolved personality and professionalism. We aimed to establish 3WIN as the new standard in the cannabis industry, and we succeeded. We created a custom 75-page WordPress website that drastically increased traffic and conversions.

Desktop

Mobile

Deliverable 5

Search Engine Optimization

Prior to our collaboration with 3WIN, they were buried on the 26th page of Google, making it challenging for customers to discover them. Additionally, their website lacked engaging content for visitors. Through our efforts, we've implemented five 12-month SEO campaigns, resulting in tens of thousands of organic searches, thousands of leads, and an expansion of over 800 keywords. Currently, over 125 keywords rank on the first page of Google, significantly boosting their online visibility and accessibility.

Deliverable 6

Content Creation

Knowing 3WIN’s aspirations and goals, we recognized the importance of positioning them as the industry authority. We set out to create key content topics and articles that their ideal customers would be searching for. Our strategy was to position them as the go-to in the cannabis vape industry and generate more organic traffic and lead flow.