Fit Body Boot Camp

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overview

Fit Body Boot Camp is an international award-winning personal training center franchise that specializes in 30-minute weight loss boot camps. Fit Body Boot Camp is a proud member of the Inc. 5000 list of fastest-growing companies in the United States 4 years in a row.

FOUNDED

2009

INDUSTRY

Fitness

SERVICES PROVIDED BY US

Website, SEO, Content Marketing

Goal

Our goal in partnering with Fit Body Boot Camp was to give their online presence a complete makeover. Initially, we focused on revamping their digital marketing and SEO efforts for both headquarters and 300 locations.

The returns and profits from this initiative funded the creation of their brand-new, custom 3,600-page website. We not only met this goal but exceeded expectations and are embarking on much larger goals together.

Problem

The initial challenge had two main aspects. The marketing teams and agencies they enlisted over the years didn't meet expectations, leading to a decline in their marketing and SEO performance.

Additionally, they were grappling with an outdated single-scrolling page website, which put them at a drastic disadvantage against the competition, which are some of the fastest-growing fitness brands in the world.

Solution

We've completely transformed Fit Body Boot Camp's digital marketing and online presence with extensive SEO and content marketing initiatives, covering both headquarters and over 300 local locations.

After rebuilding trust due to past setbacks, we expanded to larger campaigns. This journey culminated in the development of their new custom 3,600-page website, which is on track to win a variety of awards for best in design.

Deliverable 1

Search Engine Optimization

Specializing in franchise SEO, our team completely overhauled Fit Body Boot Camp’s SEO, both on the HQ and local level, to over 300 locations. This initiative not only provided them with a competitive edge but also generated local traffic and drove substantial revenue growth through scalable and customized strategies.

Deliverable 2

Content Marketing

Fit Body Boot Camp has already been a leader within the fitness industry. We took their wealth of knowledge and helped infuse it into a content marketing strategy that would allow more of their ideal customers to find them online and turn them into paying customers.

Deliverable 3

Custom Website

We designed and developed a custom 3,600-page wordpress website for Fit Body Boot Camp over the course of nine months. Since the launch of the new website, conversions have drastically increased, engagement has increased, and they are well-equipped to scale at much faster rates.