brand building

Branding

We excel in crafting and curating iconic brands that resonate with your target audience while differentiating you from competitors through strategic branding and positioning.

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WHY AVINTIV IS THE LEADING BRANDING AGENCY

Ranked One of the Top Brand Builders in the U.S. by Forbes

Recently named Top Brand Builders by Forbes, building brands is our second nature. With 12+ years of experience in digital marketing and winning over 40+ awards for best in class, AVINTIV goes the extra mile to help each and every one of our clients surpass their goals.

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Our Approach

The AVINTIV WAY is our agency’s own unique 5-step proprietary process, empowering us to strategically build, launch, and scale brands across diverse industries, leaving competitors in the dust, no matter their size.

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Our Experience

As one of the top branding agencies in the U.S., we’ve worked in the trenches with clients of all sizes and industries, successfully building and growing over 400 brands using battle-tested design strategies.

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Our Quality

AVINTIV redefines excellence in branding services. From the start, quality is the cornerstone of every action at AVINTIV, setting us apart in an industry where quality and precision are hard to find.

Branding Services

At AVINTIV, we understand the significance of taking your brand to new heights. With our award-winning expertise in meticulously designed and expertly crafted branding, we create powerful brand experiences that captivate your target audience and convert them into loyal customers. Our branding services combine research, psychology, design, and marketing prowess to curate exceptional branding and strategic positioning. Our proven track record allows our clients to achieve growth beyond their expectations.

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  • Strategic Brand Development

  • Unique Brand Identity

  • Compelling Brand Messaging

  • Comprehensive Brand Guidelines

  • Brand Positioning & Differentiation

  • Cohesive Brand Experience

Strategic Brand Development

At our branding agency, we develop data-driven brand strategies tailored to align with your unique business goals and target audience. We conduct behavioral market research and competitor analysis to gain valuable insights into your industry and consumers.

With a thorough understanding of your brand's identity, values, and vision, we collaborate closely with your team to create actionable brand strategies that connect with your audience emotionally and leave a lasting impact. Our comprehensive approach includes brand positioning, messaging, visual identity, and implementation to ensure your brand strategy is compelling and results-driven.

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Unique Brand Identity

At AVINTIV, our approach to brand identity development is based on strategic thinking, creativity, and a deep understanding of your unique brand. Through in-depth research, we define your brand's purpose, core values, positioning, and messaging. This enables our talented designers to create visually captivating logos, color palettes, and visual elements that enhance brand recognition and resonate with your audience. With comprehensive brand guidelines, we ensure consistency across all platforms. Our data-driven and innovative approach results in meaningful brand growth and long-term success.

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Compelling Brand Messaging

Our team of experts develops compelling brand messaging that aligns with your overall brand strategy to clearly communicate your brand’s values, unique story, and offerings to your target audience. We create consistent messaging that fosters strong customer connections and brand loyalty to help your business stand out, attract and retain customers, and achieve long-term success.

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Comprehensive Brand Guidelines

Our comprehensive brand guidelines serve as the backbone of a consistent and powerful brand identity. Your branding style guide provides clear instructions for maintaining a cohesive brand image across all marketing materials and touchpoints, ensuring your messaging resonates with your target audience. Every aspect, from logo usage and color palettes to typography and tone of voice, is carefully crafted to reflect your brand's unique values and personality.

The brand guidelines are a valuable resource for your marketing and design teams, enabling them to effortlessly produce on-brand content across all channels. With AVINTIV's expertise, your brand will maintain a distinctive and memorable identity that sets you apart from competitors and fosters lasting customer connections.

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Brand Positioning & Differentiation

Our brand positioning and differentiation service provide you with a competitive advantage for long-term success. Our team of branding experts goes beyond basic market research and competitor analysis by conducting a deep dive into your industry's landscape to identify emerging trends and potential disruptors. We strategically position your brand to highlight your unique strengths and differentiators, ensuring that it stands out from the competition and resonates with your target audience. By capitalizing on key opportunities and leveraging your brand's strengths, AVINTIV establishes your brand as a leader in the industry.

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Cohesive Brand Experience

A strong brand experience across all touchpoints is key to earning customer loyalty. This means considering how your brand is perceived through interactions such as your website, social media presence, packaging, customer service, and more. At AVINTIV, we understand the significance of these brand touchpoints and their impact on shaping customer perceptions. We strive to ensure that every interaction reflects your brand's values and resonates with your audience, fostering a sense of connection and loyalty. By meticulously crafting a consistent brand experience, we empower your brand to cultivate customer loyalty and drive repeat business effectively.

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Our Approach to Branding

Brand Audits

We assess the effectiveness of your current branding efforts by conducting comprehensive brand audits to identify opportunities for improvement and brand optimization.

Market Research

Our market research provides in-depth insights into industry trends, target audience preferences, competitor analysis, and brand perception to offer strategic guidance for developing your brand.

Brand Strategy

We specialize in developing award-winning brand strategies that define the essence, values, and long-term aspirations of your brand.

Logo Creation

We create memorable logos and captivating brand identities that authentically reflect your brand’s core values, leaving an unforgettable impression on your target audience.

Color Palette

We provide color selection and coordination services to curate a custom color palette that enhances your brand's visual identity and resonates with your target audience across all touchpoints.

Brand Typography

We craft an extensive collection of typography options that include an array of fonts, styles, and weights to elevate your brand's visual appeal, establish a strong typographic identity, and leave a lasting impression on your audience.

Brand Messaging

Our team delivers compelling and consistent brand messaging that effectively communicates your brand's unique value proposition, positioning, and key messages across various channels.

Brand Style Guide

Our designers will closely collaborate with you to develop a comprehensive and visually captivating brand style guide that includes logos, color palettes, typography, and visual elements to embody the essence of your brand and resonate with your target audience.

Rebranding

Our rebranding services can revitalize and breathe new life into your brand identity if your brand needs a refresh or repositioning to better align with evolving market trends and connect with your target audience.

Branding for Startups

Our branding services help startups curate unique and enduring brand identities including brand strategy development, logo design, brand messaging, and brand style guides to align with evolving market trends and foster connection with your target audience.

Growth > Everything

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Discovery and Research

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Brand Strategy Development

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Visual Brand Identity

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Brand Guidelines

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Brand Touchpoints

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Implementation

Our Brand Identity Process

1

Discovery and Research

This initial phase involves gaining a deep understanding of your business, industry, target audience, competitors, and market trends. It helps identify your unique selling points, brand values, and key messaging.

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Brand Strategy Development

Based on the insights gathered, a comprehensive brand strategy is developed. This includes defining your brand's purpose, positioning, target audience, and brand messaging. It sets the foundation for all branding efforts.

3

Visual Brand Identity

Using our proprietary 5-step process, we design your logo with precision and select the ideal color palette, typography, and visual elements to reflect your brand's personality and values.

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Brand Guidelines

After creating a visually captivating and cohesive brand identity, we then establish brand guidelines to ensure consistency across all platforms and channels. Adhering to these guidelines will maintain a unified and recognizable brand presence, effectively communicating your brand's personality and values.

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Brand Touchpoints

Once the brand guidelines have been created, brand touchpoints must then be established. Consistency in brand experience across all touchpoints is key. This involves considering how your brand is perceived through interactions with your website, packaging, customer service, social media, and other brand touchpoints.

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Implementation

Upon finalizing all branding elements, we seamlessly implement your custom brand identity across channels and touchpoints, guaranteeing a cohesive brand experience for your audience. Our team tailors your brand’s implementation strategy specific to your unique needs and ensures your brand message and identity resonate consistently with your audience.

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testimonials

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Jon and AVINTIV were a pleasure to work with. They were very flexible in making things work around our schedule and very innovative, helping us achieve goals that we weren't even aware that we wanted to achieve. It was definitely a pleasure working with them. I would highly recommend AVINTIV for anyone in any high-end or premium business of any kind.

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chad morgan

gm of scottsdale ferrari

Over the past three years, ever since AVINTIV has repositioned our brand, my personal life has just been so much better. I have lost so much stress. I realized that I shoudn’t be doing everything. I can’t do everything.

They’ve taken over that side for me and really helped us grow as a company. The return on investment is far greater than I even imagined.... If you’re a business owner out there and you’re struggling and you want to grow, I would highly recommend working with AVINTIV.

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Adam Bergauer

Owner of Global Thermoforming

AVINTIV is AMAZING! I cannot recommend them enough. They listen to your needs and come up with innovative ideas to make your website stand out. Jon, Elizabeth and their team are fantastic. They met our company deadlines and exceeded our expectations. I HIGHLY recommend AVINTIV to build, update, and/or manage your website.

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Triahna Johnston

Marketing Director at 3Win Corp

I had heard good things about AVINTIV so I engage them to create my Law Firm's digital footprint with high expectations. And all they did was blow my expectations out of the water. They were incredibly detailed, extremely responsive, very affordable and produced a superb final product. Would recommend their to team to anyone!

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Brooks J. Holcomb

PLLC, Owner of Holcomb Law

After being in business for over 5 years, trying DIY and lone wolf approaches to getting the business out there and recognized, I asked a friend and mentor who to turn to. It was AVINTIV. I hadn't heard of them since they were a boutique company and since my business is too, we hit it off and found incredible synergy.... I spent countless hours working and communicating specifically with the team and the follow through and end result is worth every single penny! It was a bigger spend than I had done before and you honestly get what you pay for with AVINTIV. I continue to employ them after my website was created to continue to improve and keep up with the growing demands of digital presence. Thank you so much to everyone at AVINTIV. Results are priceless!

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Dr. Steven Sorr

Owner of Source of Health

FAQs About Our Branding Agency

What is a brand strategy?

A brand strategy defines your brand’s purpose, values, target audience, and competitive positioning. It guides all branding efforts to ensure consistency, relevance, and long-term success in the market.

How do you develop a brand strategy tailored to my business?

We collaborate closely with you to understand your business goals, audience insights, and market dynamics. Through strategic workshops and analysis, we craft a custom brand strategy that aligns with your unique objectives and resonates with your target audience.

Why is a professionally designed logo important for my brand?

A strategically designed logo is a visual representation of your brand’s identity and values. It enhances brand recognition, fosters trust, and differentiates your brand from competitors, making a lasting impression on your audience.

What is the process for designing a logo and building a brand identity?

Our brand identity development process begins with in-depth research and strategic analysis to fully understand your business, target audience, and competitive landscape. This foundation allows us to craft a unique and compelling brand identity, including logo design, color palettes, typography, brand guidelines, and brand messaging to truly reflect your brand's essence. Finally, we meticulously implement your brand identity across all touchpoints, creating a unified and cohesive brand experience that resonates with your audience and drives long-term success.

When should a business undergo rebranding?

Rebranding may be necessary to stay relevant in a changing market, reflect organizational evolution, stand out from competitors, or revive brand perception. It’s a strategic initiative aimed at revitalizing your brand identity and enhancing market appeal.

How much do your branding services cost?

The cost of our branding services can vary based on the specific needs and scope of each project. Factors influencing pricing include the complexity of branding elements required, the scale of your business, and the depth of customization needed.

We offer tailored solutions to meet diverse budgets and objectives, ensuring that each project receives the necessary attention to achieve optimal results. For a personalized quote and to discuss your branding goals in detail, please contact us directly. We look forward to helping you build a strong and memorable brand presence.

How long do your branding services take to complete?

The timeline for completing our branding services can vary depending on the scope and complexity of your project. Typically, our branding process includes phases such as discovery and research, brand strategy development, visual identity creation, and implementation. The duration may range from several weeks to a few months, depending on factors like the extent of market research needed, the complexity of design elements, and the scope of developing brand guidelines.

We prioritize quality and thoroughness in every step to ensure your brand identity is meticulously crafted and effectively implemented. For a more precise timeline tailored to your project, please reach out to discuss your specific requirements with our team.