Introducing Avintiv Media’s New Branding

Hi, I’m Jon Boles. I’m the Founder & CEO at Avintiv Media. I launched Avintiv Media in late 2016 and it has been a wild ride since.

I’m excited to share with you a project that has been very dear to our hearts for over 6 months now. The rebranding and identity of Avintiv Media.

Why did we rebrand?

We’ve spent the last 3 years assisting some of the most amazing clients to break through some of the most competitive industries, becoming industry dominators. We launched in late 2016 as a very small boutique agency and although we still have a boutique marketing agency feel, a number of our clients went from David and turned into Goliath. We aren’t working with many small businesses or sole entrepreneurs anymore.

With that said, our primary reasons to do a full rebrand were:

1. We needed to reposition our agency.
2. Our resources and in-house capabilities are far more advanced than when we first launched.
3. We wanted to deliver an entirely new experience to not only paying clients but every single person that interacts or engages with our brand. Our rebranding is very refreshing, exciting, edgy and energetic – it’s full of life…
4. It was time for us to showcase our real talents on our own brand since we’ve only focused on our clients for the last 3 years.

1 | Repositioning our agency

Since our launch in late 2016, we have worked with many clients in many different industries. We’ve learned that our sweet spot are clients that have been in business for over 2 years and are doing $1,000,000 – $150,000,000 in gross revenue. We knew that we needed to be the authority in our 7-9 figure niche industries that we service clients in. It wasn’t even a question if rebranding was needed.

2 | Our resources are far more advanced

Like any company that launches without venture-backed money; you start small with a younger team. As time goes on, as a business owner, you learn and evolve noticing that things can be done quicker, better, higher-quality, etc. Our team has evolved about 4 times since 2016 and it’s safe to say that we have the most amazing in-house team of rockstars. In over 10 years of being a seasoned entrepreneur, I’ve personally never worked with such talented people in my life and that’s not me being biased. The capabilities and resources we have now are light years ahead of where we were when we first launched. It just seemed like the right time to use that to our advantage.

3 | Delivering a better experience

Our motto at Avintiv Media is, “how you do anything is how you do everything.” How could we keep building award-winning brands that are destroying their competition but neglect our own brand? We treated ourselves like we were a client and put our team through the entire process of building a brand. Every aspect of the new Avintiv Media is built to deliver a remarkable experience that is unmatched in the agency world!

4 | It was time to showcase our talent

If you’re an agency owner, I know you can relate to putting your clients above all else. Even if that means your own marketing, branding, and goals have to be put on hold. If you don’t own an agency, let me walk you through a day-in-the-life quickly. When you own a digital marketing agency that’s growing very drastically, you tend to put all of those needs before the needs of the agency. If the agency is growing and the systems and processes are working, clients are getting amazing results, then why change things up right? As an agency owner, it sometimes feels like you own 30 companies because, at Avintiv Media, we treat our clients as if we owned the company. Everything is on the line with everything that we do. With that amount of pressure, it doesn’t leave much time to make your brand pretty or special when you’re doing that for so many other businesses each week. It was time that Avintiv Media took a step back and truly showed the talents of who we have working at our agency and what we’re capable of.

The Process

This was the fun part of the process. We actually treated ourselves as if we were a client and went through every step that we do with clients. We audited the experience, the pros, the cons, and how we would want to be treated. We started with a full-day brand workshop with all key stakeholders at Avintiv Media which translated into a 10+ page brand identity and positioning guide.

Our creative team then went into the logo design stage. After days of sketches, drafts, crumpling papers, going to the whiteboard – we finally found a logo/branding that could evolve into a $100 million brand. An iconic brand. Not just a marketing agency.

Once the logo and other assets were chosen, we went into what colors we wanted to use to show where Avintiv Media was headed. We wanted to use very popular but futuristic colors that won’t be going out of style any time soon.

I could go on and on but let’s take a look…

The Avintiv Media logo

Before we introduce our new branding and direction, we wanted to showcase the branding that got us started. Below is the logo that brought this 10-year dream and idea in the clouds to life. It’s the logo that shared many laughs and many cries. Lots of projects were developed under this logo. It’s the original logo that won so many amazing clients over and let them get better sleep at night as we gave them their life back.

So… Before we shed the old, we wanted to reflect on what got us to where we are and say THANK YOU to every team member, past team member, clients, fans, followers, and anyone else that has ever believed in us. Every day at work is a dream come true as we change so many people’s lives for the better.

Introducing our new Avintiv Media logo

We’re beyond thrilled to share with you our new logo and identity and make even more memories under it.

We wanted to create a more bold, confident, and edgy logo and identity. Avintiv Media prides itself on offering customized award-winning solutions for our clients, not cookie-cutter, template, or bandaid style solutions. Quality is at the forefront of everything that we do not only with our client’s brand but also inside our agency. We feel that our new logo and identity captures that perfectly.

With our new brand direction, we wanted to showcase a brand that can be seen as an iconic brand, not just another typical marketing agency. Avintiv Media is heading in the direction of working with some of the largest brands in the world and we needed an iconic identity to fit the part over the next 10 years.

Our iconography

We wanted to ensure our iconography had brand recognition and a similar look and feel. To achieve this we sprinkled in Avintiv’s gradient element into every icon.

We used familiar industry iconography to attach to each service we offer so that users do not have to overthink our iconography.

Each icon holds the same visual weight – we do not want one icon to outshine the other when interacting on a page together.

Our new font

We wanted our new font to be fresh with clean sans serif elements that create clean forms and interesting negative space. We also wanted a face with an extensive collection of weights. We think Nexa is a great compliment to our logotype and strategic brand direction.

Our color palette

Our color palette is bright, bold, and in your face. We use gradients as a graphic and color element to evoke emotion and positivity. Our secondary color palette is used for internal branding of our services and to help clients using multiple services to be able to differentiate all client-facing materials without having to search for a number on an invoice.

Welcome to the all-new Avintiv Media

You’ll notice all of the changes from today on. Currently, our website is the biggest change you should notice if you’re not a current client of ours. You’ll start to notice entirely different marketing and the way we’re positioning ourselves.

This is just the beginning for Avintiv Media. We’re so excited for all of you that are sharing this amazing journey with all of us. We have some very big projects we’re working on with major brands that we cannot wait to share with all of you.

Thank you for your support and for being apart of our journey and for letting us be apart of yours.

By: Jon Boles

Jon Boles is an entrepreneur, investor, and Founder & CEO of AVINTIV, helping companies scale through brand strategy and performance marketing. He also leads Boles Capital, advising high-growth companies across health, tech, and consumer products. Recognized by Forbes and Entrepreneur.com, Jon has built 12 companies, exited two, and helped hundreds of brands generate over $1B in revenue.

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