Black Diamond Supplements | 2018

Branding | Website | UI/UX/CX | SEO | Social Media

Black Diamond Supplements is an online retailer of sports nutrition supplements. They offer a wide range of supplements to customers looking to enhance their health, wellness, and overall physique.

Black Diamond Supplements, Case Study, Branding, Brand, Design, Creative, Avintiv Media, Design Agency
The Problem
Website, Web Design, Web Development, Icon

POOR UI/UX/CX​

Lack of Clarity and Consistency
BDS had a website with poor user and customer experience - conversions were a lot lower than they should have been and revenue was hurting.

Lack of brand recognition and awareness was hurting growth as other competitors were investing heavily into theirs.

Google, Icon, Image, Case Study, SEO, Growth, Avintiv Media

190,000 SEO ERRORS​

seo strategy and implementation
Previous agencies rebuilt the website in a rush and incorrectly which resulted in the 190,000 SEO errors. SEO rankings took a huge hit and sales went way down.

SEO Audit, Avintiv Media, Icon, SEO Agency, Phoenix SEO Agency, Scottsdale SEO Agency, SEO

SOCIAL MEDIA PRESENCE​

Poor Following and Engagement
BDS social media presence was lacking followers, brand follow through, consistency and follower engagement.

The Problem
The Solution

UI/UX Design

New Website

Black Diamond Supplements had an outdated site with a poor user experience and little brand recognition. We built the 1900 page responsive eCommerce website from the ground up.

  • Custom UI/UX Design & Development
  • Customer experience centric UI/UX
  • Brand awareness and consistency built into the user interface and experience
  • Mobile first and device responsive design
  • Conversion focused with engaging CTA’s built with clarity and consistency
  • Easy navigability, mobile friendly and clean functionality
  • Individual custom product pages built for each SKU
Black Diamond Supplements, Case Study, Branding, Brand, Design, Creative, Avintiv Media, Design Agency, Web Design, Web Development
Black Diamond Supplements, Case Study, Branding, Brand, Design, Creative, Avintiv Media, Design Agency
The Solution

BRAND IDENTITY

LOGO | BRAND ASSETS | ICONOGRAPHY
We implemented a brand refresh for Black Diamond Supplements. Black Diamond’s new logo features a strong, bold typeface with sharp cuts. The color scheme of white, charcoal grey and teal provides a lightweight, approachable appeal.
  • Brand Guide
  • Logo and Identity Package
  • Custom Iconography
  • Collateral
  • Color Palette
  • Design System
  • Digital Content Imagery
  • Creative Direction
The Solution

SOCIAL MEDIA

INSTAGRAM | FACEBOOK ADVERTISING

We built out multiple social media campaigns to help grow @blackdiamondsupplements following and engagement. Our Facebook ad campaigns increased overall site traffic and sales. 

  • Competitive research & strategy
  • Built out 12 social media campaigns
  • Grew @blackdiamondsupplements past 18k followers
  • Engagement went up over 300%
  • Average of 1,100 likes per post
  • Posts make it to discovery page often
  • Increase of overall website traffic and sales
Black Diamond Supplements, Case Study, Branding, Brand, Design, Creative, Avintiv Media, Design Agency, Instagram, Social Media
Black Diamond Supplements, Case Study, Branding, Brand, Design, Creative, Avintiv Media, Design Agency, SEO, SEO Agency
The Solution

SEO

SEO STRATEGY & IMPLEMENTATION

We implemented SEO initiatives, strategies and campaigns focused on Googles algorithms and visibility growth.

  • Competitive research & strategy
  • 12 month SEO campaign
  • Rebuilt Google Analytics with campaigns and goals
  • Completed National keyword research
  • Fixed over 190,000 Errors
  • Completed over 300 On-Page SEO enhancements
  • Completed over 200 Off-Page SEO enhancements
  • Had a campaign strategy of 50+ primary keywords
The Results

COMPANY GROWTH.

BDS now has a brand new custom built 1900 page website with an amazing customer experience and flow.

BDS has experienced consistent growth through Facebook advertising, SEO initiatives, new eCommerce site, social media following and engagement.

1 K
NEW FOLLOWERS
400 %
INCREASE IN ORGANIC TRAFFIC
1 %
INCREASE IN VISIBILITY
100000 +
SEO ERRORS AND BACKLINK ISSUES FIXED
CLIENT TESTIMONIAL

BLACK DIAMOND
SUPPLEMENTS

Jon and the Avintiv Media team actually care about your success. I have been with Avintiv Media from early on and the changes that come with the growth have been phenomenally handled and the amount of quality work has far exceeded expectations. Nothing is perfect, however it is how it is handled that makes the difference. Jon has taken care of me on many different levels and I feel like I have gained so much value working with Jon both in business and personally. I am very excited to continue working with Avintiv Media as they grow and continue to bring more value to everyone they work with.

WHAT MADE YOU WORK WITH AVINTIV

The upfront and transparent way of operating their agency. No hidden strings. Avintiv Media never tried to do band-aid fixes and actually went deep into finding the real issues versus the surface issues. They care about my brand as much as I do. Always feel like an important client no matter the day, versus another number on their list.

BRIAN GAMALY | OWNER

Black Diamond Supplements, Case Study, Branding, Brand, Design, Creative, Avintiv Media, Design Agency

Headquarters

7120 E Indian School Rd Ste E, Scottsdale, AZ 85251

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