brand building

Brand Workshop Agency

Our 3-day Brand Workshop reveals important insights about your brand strategy and positioning, providing a strong base for growth.

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WHY AVINTIV IS THE LEADING BRAND WORKSHOP AGENCY

Ranked One of the Top Brand Builders in the U.S. by Forbes

Recently named Top Brand Builders by Forbes, building brands is our second nature. With over 12 years of experience in digital marketing, AVINTIV has won more than 40 awards. We go the extra mile to help all our clients reach their goals.

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Our Approach

The AVINTIV WAY is our agency’s own unique 5-step proprietary process, empowering us to strategically build, launch, and scale brands across diverse industries, leaving competitors in the dust, no matter their size.

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Our Experience

As one of the top Brand Workshop agencies in the U.S., we have worked closely with clients of all sizes. We have helped build and grow over 400 brands using our proven brand strategy framework.

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Our Quality

AVINTIV redefines excellence in brand workshop services. From the beginning, quality is the key to everything we do at AVINTIV. It sets us apart from other branding agencies in an industry where quality and precision are hard to find.

Brand Workshop Services

At AVINTIV, our brand workshop is a dynamic 3-day strategy session that’s backed by research and lays the roadmap for your brand's success. We use gamification techniques and real discussions to gather important insights from our strategy team and your stakeholders.

Our brand workshop sessions cover many topics. We look at market overview, competition, customer insights, and brand vision. We also discuss positioning and differentiators.

These sessions help create "The Brand Bible." This is a complete Brand Output Strategy deck. A useful tool to support your brand's growth and goals.

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  • In-depth Strategic Session

  • Gamification Techniques

  • Comprehensive Analysis

  • Strategic Brand Output

In-depth Strategic Session

Our branding exercise is a 3-day session that is immersive and collaborative. We will explore your brand in depth. This helps us find valuable insights about your customers and industry. Together, we will create a clear roadmap. This roadmap will improve your brand strategy, refine your messaging, and provide a strong brand experience. This strategic brand guide informs future initiatives, ensuring a cohesive and impactful brand presence across all touchpoints. Through collaborative discussions, research, and interactive exercises, we explore your brand's unique identity, goals, and positioning.

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Gamification Techniques

By leveraging gamification and interactive exercises, our brand workshop creates an open, collaborative environment where stakeholders feel comfortable openly sharing and developing ideas. We have deep discussions and do thorough research. This helps us find valuable insights about your brand. We then create a strategic plan that matches your vision and the needs of your industry. This roadmap improves your brand's position, messaging, and customer experience. It ensures a strong and clear brand presence at every point. This approach helps you achieve long-term success.

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Comprehensive Analysis

Our brand workshop takes an in-depth examination of your brand to gain a holistic understanding of your brand and develop a roadmap for sustainable growth. Through extensive market research, competitor analysis, customer insights, and brand visioning, we pinpoint your brand's position in the marketplace and examine essential aspects crucial to building a strong and enduring brand. This approach makes sure your brand connects with your audience. It helps you stand out from competitors and achieve lasting success.

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Strategic Output

The Brand Output Strategy deck, also affectionately known as "The Brand Bible," is the culmination of our 3-day strategy session and over 30 hours of auditing and research to determine the optimal positioning to grow your brand. Comprising 30-50 meticulously crafted brand pages, this presentation is a highly valuable roadmap that guides your brand's journey toward long-term success and includes strategic recommendations, brand positioning guidelines, and other key insights.

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Our Approach to Brand Workshops

Brand Audit

Each brand strategy workshop starts with a brand audit. This audit gives a complete look at how your brand is doing. It offers useful insights and chances to improve your brand.

3-Day Brand Strategy Session

Led by our branding team, our immersive 3-day strategy session closely collaborates with your stakeholders to delve deep into your brand, uncovering key insights and developing a strategic roadmap for success.

Market and Industry Overview

Our workshop team provides a detailed market analysis of industry trends, consumer behavior, and market dynamics, enabling informed decision-making and strategic brand positioning.

Competition Overview

Our brand workshop involves an in-depth analysis of your competitors, identifying their strengths, weaknesses, and unique selling points to help differentiate your brand and gain a competitive edge.

Customer Overview

Our customer overview delves into understanding the psychology of your target audience, their preferences, pain points, and behaviors, enabling us to tailor your brand messaging and experiences to resonate effectively.

Brand Vision Development

Our brand vision development service involves defining your brand's purpose, mission, and long-term aspirations to articulate your brand vision and inspire your organization and customers.

Brand Positioning

Our brand positioning strategy establishes a comprehensive plan defining your brand’s distinct and advantageous position in the market, highlighting its unique value proposition, key messaging, and target audience to differentiate your brand from competitors.

Key Brand Differentiators

We identify and highlight the key differentiators that set your brand apart from competitors, helping you create a unique selling proposition and effectively communicate your brand's distinct advantages.

Product and Service Tree Mapping

Our product and service tree maps out your offerings and their relationship, helping visualize your brand's product and service portfolios while identifying opportunities for expansion and optimization.

Target Customer Personas

We craft and define three ideal customer profiles for your brand to provide a clear understanding of your target audience, their demographics, motivations, and pain points, enabling precise and effective marketing strategies.

Internal Marketing Overview

Our internal marketing overview provides a comprehensive analysis of your current marketing channels, strategies, and tactics, identifying opportunities to optimize your internal marketing efforts and maximize brand exposure.

Brand Transition

Our brand transition service strategically guides your brand through significant changes such as rebranding, mergers, or acquisitions, ensuring a smooth and successful transition while maintaining brand integrity and customer loyalty.

Growth > Everything

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testimonials

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Jon and AVINTIV were a pleasure to work with. They were very flexible in making things work around our schedule and very innovative, helping us achieve goals that we weren't even aware that we wanted to achieve. It was definitely a pleasure working with them. I would highly recommend AVINTIV for anyone in any high-end or premium business of any kind.

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chad morgan

gm of scottsdale ferrari

Over the past three years, ever since AVINTIV has repositioned our brand, my personal life has just been so much better. I have lost so much stress. I realized that I shoudn’t be doing everything. I can’t do everything.

They’ve taken over that side for me and really helped us grow as a company. The return on investment is far greater than I even imagined.... If you’re a business owner out there and you’re struggling and you want to grow, I would highly recommend working with AVINTIV.

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Adam Bergauer

Owner of Global Thermoforming

AVINTIV is AMAZING! I cannot recommend them enough. They listen to your needs and come up with innovative ideas to make your website stand out. Jon, Elizabeth and their team are fantastic. They met our company deadlines and exceeded our expectations. I HIGHLY recommend AVINTIV to build, update, and/or manage your website.

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Triahna Johnston

Marketing Director at 3Win Corp

I had heard good things about AVINTIV so I engage them to create my Law Firm's digital footprint with high expectations. And all they did was blow my expectations out of the water. They were incredibly detailed, extremely responsive, very affordable and produced a superb final product. Would recommend their to team to anyone!

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Brooks J. Holcomb

PLLC, Owner of Holcomb Law

After being in business for over 5 years, trying DIY and lone wolf approaches to getting the business out there and recognized, I asked a friend and mentor who to turn to. It was AVINTIV. I hadn't heard of them since they were a boutique company and since my business is too, we hit it off and found incredible synergy.... I spent countless hours working and communicating specifically with the team and the follow through and end result is worth every single penny! It was a bigger spend than I had done before and you honestly get what you pay for with AVINTIV. I continue to employ them after my website was created to continue to improve and keep up with the growing demands of digital presence. Thank you so much to everyone at AVINTIV. Results are priceless!

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Dr. Steven Sorr

Owner of Source of Health

FAQs About Our Brand Workshop Agency

Who should participate in the 3-day strategy session of a brand workshop?

Key stakeholders, including executives, marketing teams, and relevant department heads, should participate in a brand workshop to ensure alignment and informed decision-making throughout the strategic planning process. At a minimum, the solo entrepreneur or business owner is enough to have a successful 3-day strategy session.

Why is a brand workshop important?

A brand workshop is crucial for maintaining a competitive edge that fosters strategic brand evolution and ensures your brand resonates with your target audience. It aligns your team around a clear brand strategy, defining your unique value proposition, and identifying growth opportunities based on market and competitor analysis. Ultimately, a brand workshop drives long-term success, maximizes ROI, and ensures a cohesive brand strategy.

What can I expect to achieve by the end of the 3-day strategy session in your brand workshop?

This session will provide you with a strategic roadmap for your brand based on collaborative decision-making and deep insights into your brand’s identity that will help set your brand on a course of growth and success.

How do you determine the best brand positioning strategy for my business?

Our brand positioning strategy identifies your unique value proposition, key messaging, and target audience segments. During our brand workshop, we analyze market dynamics and consumer insights to best position your brand against competitors.

How do you create the three ideal customer profiles during a brand workshop?

We create three detailed personas based on demographic data, psychographic insights, and behavioral patterns. These ideal customer profiles represent distinct segments of your target audience, guiding personalized marketing strategies and customer engagement approaches.

How long does your brand workshop take?

The duration of a brand workshop with AVINTIV can vary based on the scope, complexity, and specific objectives of your brand. Typically, a brand workshop ranges from 4 to 6 weeks, including preparation, workshop sessions, analysis, and final deliverables.

The timeline may be adjusted to accommodate additional research, stakeholder availability, or the depth of strategic planning required to achieve comprehensive and actionable outcomes for your brand. For a tailored timeline estimate, we recommend discussing your specific needs with our team.