Black Diamond Supplements is an online retailer of sports nutrition supplements. They offer a wide range of supplements to customers looking to enhance their health, wellness, and overall physique. Black Diamond Supplements strives to offer some of the highest quality and most popular products in the supplement industry that provide the results you want.
Deliverables:
Logo and Style Guide
Brand Strategy and Identity
Custom eCommerce Website
SEO
Content Creation
Facebook Ads
Social Media
Client:
Black Diamond Supplements
Year(s):
2016 – 2020
Black Diamond Supplements, like a lot of supplement brands, had a very outdated logo and brand identity. It wasn’t keeping up with a lot of the changes the larger supplement brands were making. We implemented a brand refresh for Black Diamond Supplements, which included a new and improved logo and style guide. Customers have enjoyed the update as see that the owner cares to stay current with the market. See our work below.
Throughout 2017 and 2018, a lot of the major brands in the supplement industry started to go towards a very bright and blue color scheme for their branding and product packaging. After taking a deep dive into Black Diamond Supplement’s customers and what demographic they were, we knew that it was time for a brand overhaul. As you can see we designed a new logo featuring a strong, bold typeface with sharp cuts. The brand identity and color scheme of white, charcoal grey, and teal provides a lightweight, approachable appeal. See some of our brand strategy and identity below.
Black Diamond Supplements had a very outdated website with poor user experience and little brand recognition. There were over 190,000 SEO errors to fix. Yes, you read that correctly. It was a massive project. We built the 1900 page responsive eCommerce website from the ground up utilizing Wordpress as their CMS. See our work below.
``Jon and the Avintiv Media team actually care about your success. I have been with Avintiv Media from early on and the changes that come with the growth have been phenomenally handled and the amount of quality work has far exceeded expectations. Nothing is perfect, however, it is how it is handled that makes the difference. Jon has taken care of me on many different levels and I feel like I have gained so much value working with Jon both in business and personally. I am very excited to continue working with Avintiv Media as they grow and continue to bring more value to everyone they work with.``
