brand building

Scottsdale Brand Naming Services

As a leading Scottsdale-based branding agency, we offer research-backed brand naming services to create unique and meaningful names for your products and brand that set you apart from the competition and resonate with your target audience.

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why choose avintiv

Ranked One of the Top Brand Builders in the U.S. by Forbes

Recently named Top Brand Builders by Forbes, building brands is our second nature. With 12+ years of experience and winning over 40+ awards for best in class, AVINTIV goes the extra mile to help every one of our clients surpass their goals.

Our Approach

The AVINTIV WAY incorporates a cutting-edge 5-step proprietary process to strategically build, launch, and scale brands across diverse industries, leaving competitors in the dust, no matter their size.

Our Experience

Choosing AVINTIV means teaming up with the top Scottsdale branding agency that's battle-tested. We've elevated clients of all sizes and across diverse industries, successfully building and growing over 400 brands.

Our Quality

AVINTIV redefines excellence. We make quality the cornerstone of every action, ensuring precision from the start. Our meticulous organization ensures an unparalleled, exceptional experience, setting us apart in an industry where quality is a rare gem.

Brand Naming Services in Scottsdale

At AVINTIV, we understand the significance of enhancing your brand name to generate a lasting impact. Through our meticulous approach and expert craftsmanship, we create captivating brand names that resonate with your target audience and cultivate customer loyalty, empowering you to surpass your competition with confidence.

Creative and Quality Naming

Our Scottsdale team is unmatched at generating creative and original naming ideas that align with your brand's values and identity. With our fresh and innovative approach to brand naming, we develop unique and distinctive names that help your brand stand out from the crowd. Through collaborative brainstorming sessions, you’ll be involved throughout the decision-making process, ensuring your input and feedback align with your final brand name and resonate with your vision and business objectives.

Strategic Alignment

At AVINTIV, our Scottsdale brand naming services combine strategy and creativity to deliver names that align with your brand vision and connect with your audience. Through market research, competitive analysis, and collaborative brainstorming, we create original, impactful names that capture your essence and stand out in the market.

Market Research

Our brand naming process is grounded in market research and strategy, not guesswork. Our Scottsdale team will analyze industry trends, study competitors, and uncover market gaps to craft brand names that are distinctive, relevant, and built to resonate. This research-driven approach ensures every name we create is backed by data and aligned with your brand’s goals, while ongoing collaboration keeps your vision at the center of the process.

Linguistic Considerations

An important aspect of our brand naming service includes in-depth linguistic analysis to ensure every name is globally resonant, culturally appropriate, and easy to pronounce. We evaluate language nuances, connotations, and cultural sensitivities to craft brand names that translate seamlessly across markets, helping your brand connect with diverse audiences and thrive on a global scale.

Trademark and Legalities

As part of our comprehensive Scottsdale brand naming services, AVINTIV conducts thorough linguistic and preliminary trademark checks to ensure your brand name is both distinctive and legally viable. While we don’t offer legal counsel, we work closely with trademark attorneys to support the registration process and help avoid conflicts with existing names. This strategic layer protects your brand from legal risks and sets the stage for a confident, conflict-free launch.

Client Collaboration

The entire brand naming process is built on close collaboration between the client and our Scottsdale branding team, ensuring your voice is central to every step of the process. We work hand-in-hand with you to understand your brand’s vision, audience, and goals, using your insights to guide creative brainstorming and strategic decision-making. This partnership-driven approach helps us craft a name that’s not only memorable and aligned with your identity but also positioned for long-term success.

Brand Naming Capabilities

Brand Audits

We conduct comprehensive brand audits to assess the effectiveness of your current branding efforts and provide recommendations for improvement and optimization.

Brand Name Discovery

We delve into a thorough understanding of your business, target audience, values, and unique selling points. This enables our Scottsdale team to develop a comprehensive brand naming strategy that aligns with your brand's essence and resonates with your intended audience.

Creative Naming Ideation

Our branding team leverages its creativity and expertise to generate a wide range of innovative and impactful brand name options. We explore various linguistic and conceptual approaches, ensuring the names reflect your brand's personality and objectives.

Market and Competitor Analysis

We conduct in-depth research to identify industry trends, market positioning, and competitor brand names. This analysis helps us develop brand names that stand out in your industry while avoiding similarities or conflicts with existing brands not just locally in Scottsdale, but across the globe.

Linguistic and Cultural Considerations

We take into account linguistic factors, cultural nuances, and international relevance to create brand names that are linguistically pleasing, culturally appropriate, and suitable for global expansion if needed.

Strategic Naming Evaluation

Each brand name option provided by our Scottsdale team is evaluated based on its fit with your brand strategy, target audience appeal, memorability, and potential for trademark registration. This ensures that the selected name is strategically sound and legally viable.

Presentation and Collaboration

We create and present shortlisted brand name options along with their rationales and provide you with the opportunity to provide feedback and collaborate in the decision-making process. Your input is valuable, and our Scottsdale branding team works closely with you to refine and finalize the brand name.

Trademark Support

We assist in conducting preliminary trademark searches to ensure the availability and viability of the selected brand name for registration. While we are not legal experts, we collaborate with trademark attorneys to provide guidance and support throughout the brand naming process.

Brand Naming Guidelines

We can also provide brand naming guidelines that outline the proper usage and application of the selected brand name across different marketing channels and touchpoints. These brand naming guidelines help maintain consistency and strengthen the brand identity.

Growth > Everything

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our work

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testimonials

Jon and AVINTIV were a pleasure to work with. They were very flexible in making things work around our schedule and very innovative, helping us achieve goals that we weren't even aware that we wanted to achieve. It was definitely a pleasure working with them. I would highly recommend AVINTIV for anyone in any high-end or premium business of any kind.

chad morgan

gm of scottsdale ferrari

Over the past three years, ever since AVINTIV has repositioned our brand, my personal life has just been so much better. I have lost so much stress. I realized that I shoudn’t be doing everything. I can’t do everything.

They’ve taken over that side for me and really helped us grow as a company. The return on investment is far greater than I even imagined.... If you’re a business owner out there and you’re struggling and you want to grow, I would highly recommend working with AVINTIV.

Adam Bergauer

Owner of Global Thermoforming

AVINTIV is AMAZING! I cannot recommend them enough. They listen to your needs and come up with innovative ideas to make your website stand out. Jon, Elizabeth and their team are fantastic. They met our company deadlines and exceeded our expectations. I HIGHLY recommend AVINTIV to build, update, and/or manage your website.

Triahna Johnston

Marketing Director at 3Win Corp

I had heard good things about AVINTIV so I engage them to create my Law Firm's digital footprint with high expectations. And all they did was blow my expectations out of the water. They were incredibly detailed, extremely responsive, very affordable and produced a superb final product. Would recommend their to team to anyone!

Brooks J. Holcomb

PLLC, Owner of Holcomb Law

After being in business for over 5 years, trying DIY and lone wolf approaches to getting the business out there and recognized, I asked a friend and mentor who to turn to. It was AVINTIV. I hadn't heard of them since they were a boutique company and since my business is too, we hit it off and found incredible synergy.... I spent countless hours working and communicating specifically with the team and the follow through and end result is worth every single penny! It was a bigger spend than I had done before and you honestly get what you pay for with AVINTIV. I continue to employ them after my website was created to continue to improve and keep up with the growing demands of digital presence. Thank you so much to everyone at AVINTIV. Results are priceless!

Dr. Steven Sorr

Owner of Source of Health

FAQs About Our Scottsdale Brand Naming Agency

Where is your branding agency located in Scottsdale?

Our marketing agency headquarters is located in Scottsdale, AZ, at 9375 E. Shea Blvd. Suite 100, Scottsdale, AZ, 85260, along with other offices around the country to service brands nationwide.

Do you only work with branding clients in Scottsdale, AZ?

Although our agency is based in Scottsdale, AZ, our team spans the U.S., and we work with clients from around the world.

How does your brand naming service work?

As a brand naming client, you’ll also be working with us on our brand workshop and/or brand identity, and you’ll add brand naming to the list of what you may need help with. We have a proprietary five-step brand naming process that allows us to help you come up with a brand name, tagline, slogan, and/or product name. Our full brand naming process typically takes between four to six weeks.

Do you help with getting a copyright and/or trademark?

When working on our brand naming projects, we create a list of 15-20 names for you and run them through Google, GoDaddy, and TESS. Based on your feedback, we then narrow the final list of names down to 3-5 to choose from. At that point, we run them through the Trademark Electronic Search System (TESS). If you would like a full trademark, we have a variety of partner law firms that we can introduce you to.