Baghouse America

We initiated a comprehensive brand overhaul for Baghouse America, utilizing our proprietary AVINTIV Way process to revamp their business foundation, strategy, focus, and roadmap. This 5-step process is tailored for building or rebuilding brands of any size across various industries. Baghouse America proved to be an ideal candidate for this approach.

We facilitated an intensive three-day brand workshop, enabling both teams to deeply immerse themselves in the air filtration industry and gain comprehensive insights into Baghouse America, including its customers, pain points, goals, and aspirations. Subsequently, we dedicated time to researching and auditing their industry, competitors, and target audience to gain a thorough understanding of the market landscape. This culminated in a 55-page Brand Workshop Output Deck that continues to serve as the team's strategy roadmap.

Baghouse America's logo and brand identity were severely outdated, hindering their ability to achieve their ambitious goals. Recognizing the need for a significant transformation, we executed a comprehensive brand overhaul, crafting a new logo, typography, color scheme, and brand messaging from scratch. This revitalization instilled in Baghouse America a renewed sense of confidence and authority in the marketplace.

A major challenge for Baghouse America was the lack of cohesion in its marketing collateral. With disparate materials causing confusion, we collaborated closely with their leadership team to overhaul all marketing collateral, aligning it with the newly enhanced brand identity. This ensured consistency across all touchpoints with customers and vendors, maintaining the brand's immaculate image.

Certainly, one of Baghouse America's most significant challenges was its severely outdated website, which failed to reflect its identity and aspirations. In response, we developed a custom 5,000-page WordPress website, distinguishing it in a fiercely competitive industry. As a result, Baghouse America has emerged as the premier choice in the air filtration and manufacturing sector.

Before teaming up with AVINTIV, Baghouse America struggled to gain visibility, buried on the 10th page of Google with only around 20 keywords ranking. Since then, we've implemented three 12-month SEO campaigns, resulting in over 800 organic keywords, 100,000 organic searches, thousands of leads, and significant growth in revenue for the business.

Following remarkable organic SEO outcomes, we initiated PPC campaigns across Google and Bing's pay-per-click platforms. These encompassed shopping and pro max campaigns, with a monthly expenditure averaging $100,000.

One of the leadership team's concerns revolved around the lack of brand authority in their market. To address this, they initiated a content marketing strategy aimed at establishing Baghouse America as the leading authority within their industry. Our strategy has successfully positioned Baghouse America as a knowledgeable industry leader, with several of our blog articles now ranking on the first page of Google.