Black Diamond Supplements Portfolio

OVERVIEW

Black Diamond Supplements is an online retailer of sports nutrition supplements. They offer a wide range of supplements to customers looking to enhance their health, wellness, and overall physique.

Additionally, they were grappling with an outdated single-scrolling page website, which put them at a drastic disadvantage against the competition, which are some of the fastest-growing fitness brands in the world.

FOUNDED

2009

INDUSTRY

Online retailer of sports nutrition supplements

SERVICES PROVIDED BY US

Brand Identity, Brand Style Guide, Website, SEO, Content Creation

GOAL

Black Diamond Supplements partnered with AVINTIV to transform their online presence into a cutting-edge digital experience that could stand shoulder-to-shoulder with top competitors in the supplement space.

PROBLEM

Black Diamond Supplements’ site structure affected their ability to scale and significantly hampered their brand perception compared to newer, more aggressive competitors.

Additionally, their previous SEO efforts had left the site with minimal keyword rankings, poor technical health, and a weak backlink profile. BDS struggled to attract organic traffic and convert visitors into paying customers, missing out on critical revenue opportunities and failing to capture SEO rankings.

SOLUTION

We reimagined the BDS brand from the ground up by crafting a refined brand identity and high-performance website experience built for speed and conversions.

Following the launch, AVINTIV deployed comprehensive SEO and content campaigns focused on improving keyword visibility, driving organic growth, and enhancing domain authority. The team executed monthly content and technical audits, metadata optimizations, backlink strategies, and targeted blogging to drive record-breaking improvements in traffic, rankings, engagement, and revenue.

DELIVERABLE 1

Brand Identity

Throughout 2017 and 2018, a lot of the major brands in the supplement industry started to go towards a very bright and blue color scheme for their branding and product packaging. After taking a deep dive into Black Diamond Supplement’s customers and what demographic they were, we knew that it was time for a brand overhaul. We refreshed the logo with a strong, bold typeface with sharp cuts. The brand identity and color scheme of white, charcoal grey, and teal provides a lightweight, approachable appeal.

DELIVERABLE 2

Brand Style Guide

Black Diamond Supplements, like a lot of supplement brands, had a very outdated logo and brand identity. It wasn’t keeping up with a lot of the changes the larger supplement brands were making. We implemented a brand refresh for Black Diamond Supplements, which included a new and improved logo and style guide. Customers have enjoyed the update as see that the owner cares to stay current with the market.

DELIVERABLE 3

Custom Website

Black Diamond Supplements had a very outdated website with poor user experience and little brand recognition. There were over 190,000 SEO errors to fix. Yes, you read that correctly. It was a massive project. We built the 1900 page responsive eCommerce website from the ground up utilizing Wordpress as their CMS.

Desktop

Mobile

Deliverable 4

Search Engine Optimization

Our SEO efforts included keyword research, competitor audits, and a 12-month strategy targeting 75+ high-value keywords. We resolved over 7,000 technical issues, improved site health from 70% to over 90%, and disavowed hundreds of toxic backlinks while earning authoritative ones. As a result, BDS saw a 263% increase in net sales, an 18-point boost in site health, and steady keyword growth.

Deliverable 5

Content Creation

Our content marketing strategy positioned Black Diamond Supplements as an authority in the sports nutrition space. Through a 12-month content roadmap, we published high-impact blog articles designed to educate, engage, and convert. Each article was backed by in-depth keyword research, optimized for on-page SEO, and crafted to speak directly to the brand’s ideal customer.