CREDI Portfolio | AVINTIV®

OVERVIEW

CREDI is a cutting-edge payment and credit card processing solution for businesses. CREDI set out to relieve payment processing headaches and provide countless businesses with the most cutting-edge and innovative financial solutions.

FOUNDED

2019

INDUSTRY

Payment Processing

SERVICES PROVIDED BY US

The AVINTIV WAY, Brand Workshop, Brand Naming, Brand Identity, Marketing Collateral, Custom Website

GOAL

We partnered with the ownership and leadership teams at CREDI during a pivotal growth phase to position the brand as a benchmark for excellence.

They understood that long-term success depended on deeply investing in brand positioning and a modernized digital foundation. Through our AVINTIV WAY process, we led CREDI through a complete transformation, covering everything from naming and brand identity to a custom WordPress website and a full suite of marketing collateral. Since the brand overhaul, CREDI has closed countless massive corporate accounts, changing the company’s trajectory.

PROBLEM

Despite having cutting-edge technology and a client-first approach, CREDI lacked the brand clarity and visual identity to establish trust with clients and increase visibility.

Without a well-articulated message or cohesive brand presence, potential clients struggled to see CREDI as a credible alternative. This created friction across every touchpoint — from cold outreach and social proof to online conversions and investor relations.

SOLUTION

We implemented our full AVINTIV WAY methodology, beginning with a brand workshop to reveal the company's unique position, mission, and differentiators.

Our team delivered a bold, clean brand system and a 15+ page WordPress website optimized for conversion, trust, and industry authority. We also created marketing collateral and social media assets to further extend their presence and ensure CREDI looked, felt, and functioned like the new leader it’s become.

Deliverable 1

The AVINTIV WAY

We kicked off CREDI’s transformation by guiding the leadership team through the AVINTIV WAY, our proprietary five-step brand-building process. This approach uncovered their differentiators, clarified their mission, and created the strategic roadmap used throughout the project.

Deliverable 2

Brand Workshop

We led a deep-dive brand workshop that explored CREDI’s ideal audience, customer pain points, competitive landscape, and growth objectives. The result was a strategic foundation and a 50+ page Brand Workshop Output Deck that continues to guide their marketing and positioning efforts.

Deliverable 3

Brand Naming

CREDI’s naming process was rooted in clarity, confidence, and modernity — all essential for disrupting a tired and commoditized industry. The new name is bold, memorable, and versatile, helping the brand break through the noise in a competitive space.

Deliverable 4

Brand Identity

We developed a sleek, modern identity system including logo design, typography, color palette, and brand guidelines. Every element was created to reflect trust, innovation, and authority, core traits that set CREDI apart in the fintech industry.

Deliverable 5

Marketing Collateral

To support CREDI’s brand launch and sales efforts, we designed on-brand business cards, social media graphics, and digital assets. These materials were essential in reinforcing credibility and consistency across every customer and partner interaction.

Deliverable 6

Custom Website

We built a custom WordPress website to showcase CREDI’s products, industries served, pricing, and partner opportunities. The site was inspired by leaders like Stripe and Adyen, offering a smooth, mobile-optimized user experience tailored for trust and conversion.