Global Thermoforming Portfolio

Overview

Global Thermoforming is an industry-leading thermoforming manufacturer with manufacturing plants in Tempe, AZ, and Nashville, TN.

They specialize in thin-gauge thermoforming, thick-gauge thermoforming and a variety of other vacuum forming capabilities. Their clients include Gigi’s Cupcakes, Gibson Guitars, Motorola, Nissan, Snap-on, Boeing, and countless others.

FOUNDED

1985

INDUSTRY

Thermoforming Manufacturer

SERVICES PROVIDED BY US

Website, SEO, Content Creation

Goal

Global Thermoforming partnered with AVINTIV to refresh their digital presence with a visually compelling, conversion-optimized website that showcased their extensive capabilities and attracted high-value B2B clients.

Problem

Despite being a trusted name in thermoforming, Global Thermoforming’s outdated website lacked the design clarity and UX structure needed to engage modern users.

Mobile performance and on-site SEO issues were limiting conversions and user engagement across devices. Their site also failed to capture search engine intent for key queries related to thermoforming. Competitors were outranking them for valuable industry keywords, and the absence of strategic blog content left opportunities on the table for long-tail traffic and industry authority.

Solution

AVINTIV carried out a full digital audit and introduced a bold, modern redesign tailored to Global Thermoforming’s brand identity and strategic direction.

The new website delivered seamless navigation, mobile-first responsiveness, clear content structure, and optimized performance. On the SEO front, we conducted an in-depth keyword and content gap analysis and built a blog strategy targeting underserved search terms. With foundational SEO best practices, refreshed metadata, technical fixes, and value-driven content, we helped them climb the rankings and drive traffic.

Deliverable 1

Custom Website

We designed and developed a custom website that reflects Global Thermoforming’s precision and innovation. The new layout features modern UX/UI elements, optimized galleries, improved mobile functionality, and strong visual storytelling to highlight their expertise in both thin- and thick-gauge forming. From the home page to service pages, every element was restructured to improve clarity, conversions, and client confidence. We built a custom website around their goals and their customer’s needs. Their website is currently bringing in millions of dollars of business every few months.

Desktop

Mobiles

Deliverable 2

Search Engine Optimization

Our SEO team began with a comprehensive site audit, identifying and resolving metadata gaps, broken links, lack of H1 tags, and missing schema markup. We fixed mobile UI issues, improved page speed, and created a sitemap to boost indexability. With technical SEO cleaned up and a content strategy in place, we set the foundation for consistent growth in organic search rankings. The website is now generating millions of dollars of leads every few months.

Deliverable 3

Content Creation

Our team constructed a data-driven blog strategy based on keyword research and competitive analysis. SEO-focused topics were crafted to align with user search intent and support internal linking across key service pages. This content marketing strategy positioned Global Thermoforming as a trusted educational voice in the space while boosting visibility across long-tail queries.