Go Guarded Portfolio

OVERVIEW

Go Guarded is a women's self-defense company that believes in the power of women.

As a female-founded brand created by a runner, the company understands the very real concerns women face around personal safety when alone or active outdoors. AVINTIV partnered with Go Guarded to amplify that mission through elevated digital strategy, content, and design.

FOUNDED

1985

INDUSTRY

Self-defense products

SERVICES PROVIDED BY US

Website, SEO, Content Creation

GOAL

We teamed up with Go Guarded’s ownership to build a digital presence that embodied their brand’s strength.

After a string of poor experiences with other marketing vendors, the Go Guarded team was ready for a transformation. They wanted a fully redesigned website, an SEO strategy to compete with top players in the self-defense space, and content that spoke to their audience in a way that felt empowering.

PROBLEM

Go Guarded’s website needed a boost in functionality and performance. It was outdated, repeatedly went offline, and didn’t communicate the impact and innovation behind their products.

Beyond design issues, they needed a stronger SEO foundation that brought new online customers. While competitors dominated high-volume search terms, Go Guarded struggled to rank, despite offering superior products and a stronger brand story.

SOLUTION

We began by conducting a full discovery session to understand Go Guarded’s brand voice, core audience, and the emotional nuance required to talk about personal safety without using fear-based language.

From there, we rebuilt their website from the ground up, incorporating strategic design elements that focused on trust, education, and conversion. We also deployed multi-phase SEO and content strategies to help Go Guarded dominate non-branded keywords, outperform competitors, and expand their organic reach.

Deliverable 1

Custom Website

We designed and developed a fully custom, mobile-optimized e-commerce website powered by WooCommerce. The site features custom iconography, enhanced product pages, seamless navigation, and a scalable backend to support future growth. We also resolved persistent technical issues by migrating to a more stable hosting environment.

Desktop

Mobile

Deliverable 2

Search Engine Optimization

From keyword mapping and competitor gap analysis to on-page and technical optimization, our team launched an aggressive SEO campaign. Within the first six months, we achieved a 183% ROI and dramatically improved site health. In Phase 2, we targeted high-competition keywords and closed the gaps with industry leaders.

Deliverable 3

Content Creation

We created emotionally resonant, benefit-driven content across the website and blog, carefully striking a balance between empowerment and practicality. Following a detailed tone and language brief, our content positioned Go Guarded as a compassionate authority in the self-defense space.