11th Hour Matchmaking is a premium matchmaking service in Scottsdale, Arizona, that gives high-level men and women a better chance at finding love and a long-lasting relationship. They aren’t the typical matchmaking or dating website. 11th Hour Matchmaking goes above and beyond to ensure that their clients have a tremendous experience while working with them.
Deliverables:
Consulting
Business Plan Buildout
Company Naming
Logo and Style Guide
Brand Strategy and Identity
Custom Wordpress Website
Social Media
SEO
Client:
11th Hour Matchmaking
Year(s):
2017 – 2018
11th Hour Matchmaking came to us with an idea of creating a premier matchmaking service due to their extensive experience in matchmaking. They had the experience but not the experience to build a grow a company from scratch. We spent a few months doing countless hours of research and completed a 50-page business plan for them. This then went onto the naming of the company and creating the logo and style guide to resonate with their ideal customers.
We chose the name 11th Hour Matchmaking because it’s not too late to find love but you better use someone with experience as it’s the 11th hour. We then decided to use the colors of black, purple, grey, and white. Those colors show royalty and high-class. All of our marketing and campaigns were geared towards high-worth net individuals who didn’t have the time to date and wanted more discretion. See some of the brand strategy and identity we created below.
Matchmaking has been around for a very long time. Every competitor had outdated websites, low-quality branding, and routes that we wouldn’t have taken. It showed a need in the marketplace for an updated user experience and a new-age look and feel. We built 11th Hour Matchmaking a custom mobile responsive WordPress website back in 2017.
Since we helped 11th Hour Matchmaking build the company from an idea on a piece of paper into what it is today, we carried that knowledge into every piece of marketing material. We broke all of their marketing campaigns down into speaking to each buyer persona/ideal customer. See below examples of our social media posts and the strategies behind them.
“I highly recommend Avintiv Media. They offer a wide range of services and provide great value. Their full-service rates were completely worth it. They were excellent. We communicated as needed via email, phone, and in-person meetings. They were always available and consistently responsive. They’re professionals, but their excitement was also evident; it motivated me. The website and our social media presence have generated positive feedback. Users are impressed and supportive of the business. Additionally, market research was worth it because it confirmed that the business would be lucrative.”
