Source of Health is a health and wellness center in North Scottsdale, AZ. Their goal is to help you live, look, move and heal better without the use of drugs or surgery. They offer a range of services within the areas of functional medicine, regenerative medicine, aesthetical medicine, and physical therapy.
Our goal in partnering with Source of Health was to do a brand overhaul and launch a new brand identity that would speak to their ideal patients on a deeper level. As we continue to work together, our overall goal is to increase market share for Source of Health so countless more patients’ lives can be transformed without the use of drugs or surgery. Dr. Sorr and his team are truly improving the status quo of healthcare.
Deliverables:
Brand Workshop
Brand Identity
Brand Style Guide
Custom Website
SEO
Content Creation
Client:
Source of Health
Year(s):
2020
“When you think about going to a doctor or want to enhance your health, what usually comes to mind are boring brands with bland logos lacking in personality. With how energized and vibrant Source of Health and Dr. Sorr are, we knew that we needed to give the brand identity some bold graphic design with pops of color. Since launching the rebranding, patients continue to share hundreds of compliments on the new look and overall updates that we implemented a few months ago. This has in turn raised the level of overall positioning for Source of Health in the marketplace as a true leader moving into a new modern era of healthcare.
Source of Health came to us with a website that had lots of fantastic information but was losing readers’ engagement. Our audit showed it needed improvement in user experience and there were hundreds of errors and issues that needed to be fixed. The lack of cohesive website planning and structure was not proving to prospective patients how much knowledge, professionalism, and overall personality Source of Health and Dr. Sorr offer. After a thorough strategy session, we built Source of Health a custom 40+ page website on WordPress to address these issues. Since the website launched, it has been bringing in up to 1500% more leads every single month through the contact form.
Source of Health had a lot of difficulties ranking for service or industry-related keywords that would bring in more organic website traffic. Ranking for a lot of brand-related keywords as they were was not doing enough. In order to rank for keywords that bring in the most organic traffic and paying customers through Google, we have deployed a strategic local SEO campaign. Since launching the website with our targeted SEO campaigns, Source of Health organic traffic is up 27,000% and conversions are up 1,500%. We can’t wait to see what the future holds as the SEO campaign keeps growing!
``After being in business for over 5 years, trying DIY and lone wolf approaches to getting the business out there and recognized, I asked a friend and mentor who to turn to. It was Avintiv. I hadn't heard of them since they were a boutique company and since my business is too, we hit it off and found incredible synergy. I spent countless hours working and communicating specifically with the team and the follow-through and end result is worth every single penny! It was a bigger spend than I had done before and you honestly get what you pay for with Avintiv. I continue to employ them after my website was created to continue to improve and keep up with the growing demands of digital presence. Thank you so much to everyone at Avintiv. Results are priceless!``
