VAI Wellness a premium CBD and wellness brand. Their CBD line uses an advanced production process, along with superior technology to develop a line of high-quality CBD infused products that truly aid in the health and wellness of its users. VAI Wellness products revolve around the lifestyle of always pushing through, “Going Forward” and providing the all-natural benefits of CBD for any user that wants to live a healthy and active lifestyle.
Deliverables:
Brand Workshop
Brand Identity
Logo & Style Guide
Packaging Designs
Custom eCommerce Shopify Website
Client:
VAI Wellness
Year(s):
2019 – 2020
VAI Wellness originally came to us with a different name and branding direction. Like most of our clients, VAI Wellness, wanted us to do research to discover what positioning and branding they should take in order to reach their goals. After a full brand workshop and countless hours of research and analysis, we changed the name to VAI Wellness and you can see the logo and style guide created below.
Once we knew the CBD market, their competition, and what VAI Wellness’s goals were, we knew exactly how to position their brand strategy and identity for success. VAI Wellness is soon to be one of the first CBD water brands that are sold in over 2,000 retail stores nationwide. You can see some of the brand strategy and identity work we completed for VAI Wellness.
The entire brand identity of VAI Wellness is to move forward, evolve, refresh, and overall health. We knew that the packaging had to separate their brand from countless others that are trying to saturate the CBD market. Their packaging looks extremely refreshing, calming, and also energetic when you’re looking for that. See some examples of the 13+ packaging designs we created for their national rollout.
The CBD market as a whole is extremely crowded as if it were a second gold rush. After working with so many CBD brands we knew that the one thing most CBD brands suffer from is phenomenal online customer experience. This is why we partnered with Shopify and built VAI Wellness a custom site on a platform that we knew would give their customers a phenomenal experience every day.
