RAC Financial Portfolio

OVERVIEW

RAC Financial is a credit card processing company that helps make payment processing simple, secure, and reliable by using state-of-the-art tokenization standards that are required for all businesses.

FOUNDED

2002

INDUSTRY

Financial Services

SERVICES PROVIDED BY US

Website Rebuild

GOAL

We partnered with the ownership team of RAC Financial to refresh their website. RAC had just invested a significant amount of money into F1 advertising and wanted to ensure that people had a great experience when they landed on the new website.

They also wanted to be positioned for success and be seen as a trusted provider within their industry. We worked with the ownership team to create a custom 10+ page Wordpress website.

PROBLEM

Despite RAC Financial’s investment in high-profile advertising, their outdated website lacked the sophistication and authority needed to earn the trust of high-level decision makers.

Additionally, the brand’s key differentiators, such as their unmatched service, boutique responsiveness, and unbeatable pricing model, weren’t coming through visually or strategically. Their site failed to communicate RAC Financial’s commitment to credibility, partnerships, and exceptional customer experiences.

SOLUTION

AVINTIV began with a strategic rebuild of the RAC Financial website to create a polished, modern interface that conveyed trust and industry authority.

Through thoughtful UX/UI strategy, we designed a sleek, responsive, and forward-thinking Wordpress site. Our team ensured that key messaging — their price guarantee, rapid responsiveness, and female-owned leadership — was seamlessly embedded throughout the site to highlight what truly sets RAC apart.

Deliverable 1

Custom Website

We rebuilt RAC Financial’s website with a focus on performance, professionalism, and visual impact. Every design element was created to establish trust with large brand partners and elevate RAC’s standing in a highly competitive space. The final result was a WordPress site that blends innovative design with strategic storytelling, built to impress high-profile visitors and support long-term brand growth.