Source of Health Portfolio

OVERVIEW

Source of Health is a health and wellness center in North Scottsdale, AZ. Their goal is to help you live, look, move and heal better without the use of drugs or surgery.

They offer a range of services within the areas of functional medicine, regenerative medicine, aesthetical medicine, and physical therapy.

Founded

2014

Industry

Healthcare

Services provided by us

Brand Workshop, Brand Identity, Website

GOAL

Our goal in partnering with Source of Health was to do a brand overhaul and launch a new brand identity that would speak to their ideal patients on a deeper level.

As we continue to work together, our overall goal is to increase market share for Source of Health so countless more patients’ lives can be transformed without the use of drugs or surgery. Dr. Sorr and his team are truly improving the status quo of healthcare.

PROBLEM

Source of Health offers transformational services, but without a cohesive visual identity or clear messaging, they struggled to connect with their ideal patients in a crowded wellness market.

Their website lacked structure, functionality, and a compelling user experience, which made it challenging for potential patients to engage and convert. As a result, Source of Health was missing out on opportunities to grow their impact and establish themselves as a leader in non-invasive, regenerative healthcare.

SOLUTION

We began with an in-depth brand workshop to uncover Source of Health’s unique positioning, patient personas, and tone of voice to strategically rebuild the brand from the inside out.

The AVINTIV team developed a modern brand identity and custom website that elevated their credibility, optimized patient experience, and laid the foundation for long-term growth. The result is a visually cohesive, conversion-optimized digital presence that mirrors the transformative care Source of Health provides every day.

Deliverable 1

Brand Workshop

We facilitated a multi-day immersive brand workshop with Source of Health to unpack their core values, customer personas, and market positioning. This collaborative experience empowered their team with brand clarity, audience insights, and a strategic roadmap to elevate every patient interaction moving forward.

Deliverable 2

Brand Identity

Source of Health’s previous branding lacked the polish and authority necessary to match their elite level of care. We reimagined their visual identity from the ground up, creating a modern, empowering, and approachable brand system. From logo variations and typography to color palettes and messaging, every detail was curated to build trust and connection at first glance.

Deliverable 3

Custom Website

The previous website didn’t reflect Source of Health’s expertise or value. We delivered a fully custom website built for performance, education, and conversion. With intuitive navigation, an e-commerce platform, and new sections like Technology Pages and Patient FAQs, the new site helps patients take action and discover treatments aligned with their health goals.