The Calico Group

overview

The Calico Group is a global supply chain management firm with a unique and specialized focus on the ancillary cannabis marketplace.

Based out of Austin, Texas, with offices across North America and assets around the globe, they carry a unique advantage across their main product & service verticals to provide a direct and customized “full service” approach to fit their client’s ongoing needs.

FOUNDED

2017

INDUSTRY

Global Supply Chain Management

SERVICES PROVIDED BY US

Custom Website, SEO, Content Creation

Goal

We partnered with the leadership team at The Calico Group to position themselves as an authority within the supply chain and surrounding industries.

They had a tremendous vision, and we helped them bring it to life through a custom 15+ Wordpress website. This then moved into national SEO campaigns along with content creation. We love watching The Calico Group continue to grow and help so many cannabis companies through their services.

Problem

The Calico Group had a strong business model, but their outdated website fell short on user experience and strategy, failing to reflect their leadership in the cannabis supply chain.

Their search visibility was also virtually nonexistent. The brand wasn’t ranking for any relevant keywords, had zero shared keywords with competitors, and lacked the content structure necessary to compete in their market

Solution

We built a bold, modern website that positioned The Calico Group as a quiet powerhouse in the cannabis industry highlighting their full-service capabilities and global reach without being flashy or overbearing.

Following the website launch, we implemented a foundational SEO strategy focused on technical health, keyword mapping, and high-authority content to increase organic traffic and close the gap with top-tier competitors. Simultaneously, our content strategy began establishing them as a credible thought leader in cannabis logistics, packaging, and supply chain innovation

Deliverable 1

Custom Website

We developed a custom 15+ page WordPress website, built from the ground up to reflect The Calico Group’s scale and professionalism. The new site architecture featured segmented service pages, thought leadership hubs, and a user-friendly backend to help their internal team scale confidently. From wireframes to launch, every detail was crafted with performance and authority in mind.

Desktop

Mobiles

Deliverable 2

Search Engine Optimization

We launched a 6-month foundational SEO campaign that focused on both technical and on-page SEO. We optimized all metadata, implemented keyword mapping for priority pages, and began building a healthy backlink profile. This campaign laid the groundwork to start ranking for cannabis industry keywords and generate meaningful organic traffic.

Deliverable 3

Content Creation

To support SEO and brand authority, we developed a content strategy targeting trending topics and core service categories within the cannabis supply chain industry. Blog topics were strategically selected to target their ideal customer profile, while balancing keyword intent, educational value, and search opportunities. This positioned The Calico Group as an emerging thought leader in a highly competitive space.