How We Helped Baghouse America Become
a Category Authority in Industrial Air Filtration.
AVINTIV partnered with Baghouse America to modernize a legacy industrial brand, rebuild its digital infrastructure, and turn decades of expertise into a scalable growth engine.
Industry:
Market:
SERVICES:
Quick Results Snapshot
The Impact at a Glance.
Recognized as a leading authority in air filtration
Market Perception
80
735
Organic Keywords
0.5%
4%+
Website Conversion Rate
300%
YoY
Organic Keywords
0.5%
4%+
Website Conversion Rate
Recognized as a leading authority in air filtration
Market Perception
The Challenge
Deep Expertise. Zero Authority Signal.
Baghouse America is a leading manufacturer of dust collectors and baghouses with over 20 years of experience in the air filtration industry.
The problem wasn’t capability.
The problem was perception.
Despite deep industry knowledge and strong operational execution:
- The brand felt outdated
- The website functioned like a static brochure
- Messaging failed to communicate authority
- Marketing generated little traction or inbound demand
In a conservative, slow-moving industry, Baghouse America saw an opportunity:
If they modernized first, they could own the category.
But to do that, they needed more than a refresh.
They needed a complete repositioning and growth system.
The problem wasn’t capability.
The problem was perception.
The Diagnosis
A Legacy Brand Trapped in a Legacy Presentation.
Our audit revealed several critical constraints:
- Branding did not reflect the company’s expertise or scale
- Website UI/UX created friction instead of trust
- No structured content or SEO foundation
- Marketing lacked cohesion, strategy, and leverage
Baghouse America wasn’t being outperformed — they were being underrepresented.
The Strategy
Turn Experience Into Authority, Then Scale It.
AVINTIV approached Baghouse America with a category-ownership mindset.
The strategy focused on three core objectives:
Reposition the brand as the industry authority
Elevate perception to match expertise and leadership.
Build enterprise-grade digital infrastructure
A custom platform capable of supporting thousands of SKUs, pages, and buyers.
Engineer inbound demand through content and performance
SEO, PPC, and content aligned to how industrial buyers actually research and buy.
This was not about trends. It was about building credibility at scale.
The Execution
What We Implemented.
The AVINTIV Way guided the engagement from start to finish.
- Branding did not reflect the company’s expertise or scale
- Website UI/UX created friction instead of trust
- No structured content or SEO foundation
- Marketing lacked cohesion, strategy, and leverage
Every component worked together — brand, site, content, and acquisition — as one system.
The Challenge
From Invisible to Industry Leader.
Post-launch, Baghouse America experienced dramatic and sustained growth:
- Keyword footprint expanded from 80 to 735
- Organic traffic increased from ~50 to 1,300+ monthly visits
- Messaging failed to communicate authority
- Conversion rate jumped from 0.5% to 4%+
- Revenue grew 300% year-over-year
- Market perception shifted from outdated supplier to trusted authority
The brand didn’t just grow.
It became the go-to name in its category.
Testimonials
What They Say.
Jon and AVINTIV were a pleasure to work with. They were very flexible in making things work around our schedule and very innovative, helping us achieve goals that we weren’t even aware that we wanted to achieve. It was definitely a pleasure working with them. I would highly recommend AVINTIV for anyone in any high-end or premium business of any kind.
300%
Company Grew
300%
Company Grew
300%
Company Grew
Chad Morgan
GM of Scottsdale Ferrari
Want Results Like This?
Start With Clarity.
Every successful engagement starts with understanding what’s holding growth back — and fixing the right things first. If you’re serious about scaling, let’s talk.
