How We Helped Waste
Rentals Capture Local
Market Share and Increase
Conversions by 293%.
AVINTIV partnered with Waste Rentals to replace underperforming marketing, build local visibility, and turn search demand into consistent leads across the Phoenix metro area.
Industry:
Market:
SERVICES:
Quick Results Snapshot
The Impact at a Glance.
Results vary by market and seasonality.
Expanded into higher-competition terms
Keyword Difficulty
210
558
Organic Keywords
+43%
increase
Organic Traffic
+293%
SEO Conversions
+165%
PPC Conversions
Expanded into higher-competition terms
Keyword Difficulty
The Challenge
Exceptional Service — Limited Visibility.
Waste Rentals is a family-run, woman-owned business serving the greater Phoenix area with portable restrooms and sanitation rentals for events, construction sites, and large gatherings.
They didn’t need a rebrand.
They needed visibility and demand.
They were already excellent at what they did:
- Reliable service
- Fair pricing
- 24/7 customer support
- Strong local reputation
But despite a great operation, growth had stalled.
Before AVINTIV:
- Brand awareness was limited
- Market share was capped
- A previous agency failed to drive results
- Traffic and leads weren’t increasing
They didn’t need a rebrand.
They needed visibility and demand.
The Diagnosis
Local Demand Existed, But Waste Rentals Wasn’t Capturing It.
Our audit revealed clear opportunities:
- Underutilized SEO and local search visibility
- Content gaps around high-intent rental searches
- Paid ads were not optimized for conversion efficiency
- No unified SEO + PPC strategy
Waste Rentals wasn’t losing customers.
They were being overlooked online.
The Strategy
Own Local Search — Then Reinforce With Paid Demand.
AVINTIV approached the engagement with a local-growth-first mindset.
The strategy focused on:
Building organic authority in local search
SEO and content optimized around high-intent, service-based queries.
Expanding into more competitive keywords
Move beyond easy wins to capture real market share.
Launching PPC to accelerate demand
Paid ads complemented organic growth and capture ready-to-book traffic.
This wasn’t about one channel.
It was about coverage and consistency.
The Execution
What We Implemented.
- Local-focused SEO strategy and execution
- Service-based content marketing targeting event and construction demand
- Keyword expansion into higher-difficulty terms
- PPC campaign launch and optimization
- Conversion-focused landing paths
- Ongoing optimization across SEO + Content Marketing + PPC
Each channel reinforced the other — driving compounding results.
The Results
From Flat Growth to
Market Momentum.
After working with AVINTIV, Waste Rentals saw clear performance gains:
- Keyword footprint doubled, including more competitive terms
- Organic traffic increased by 43%
- SEO-driven conversions increased by 293%
- PPC conversions increased by 165%
- Traffic value increased 7×, signaling a stronger market presence
Most importantly, Waste Rentals began capturing more of the local demand they had always earned operationally.
Want Results Like This?
Start With Clarity.
Every successful engagement starts with understanding what’s holding growth back — and fixing the right things first. If you’re serious about scaling, let’s talk.
