Custom Website
SEO
Content Creation
The Calico Group
Services provided by us
Custom Website, SEO, Content Creation
Overview
The Calico Group is a global supply chain management firm with a unique and specialized focus on the ancillary cannabis marketplace.
Based out of Austin, Texas, with offices across North America and assets around the globe, they carry a unique advantage across their main product & service verticals to provide a direct and customized “full service” approach to fit their client’s ongoing needs.
Goal
We partnered with the leadership team at The Calico Group to position themselves as an authority within the supply chain and surrounding industries.
The Calico Group chose AVINTIV to create a digital presence that reflected the scale of its vision and growing impact within the cannabis industry. Through a custom, 15+ page WordPress website, strategic SEO campaigns, and ongoing content development, the brand was positioned to expand its reach and support long-term organic growth across multiple cannabis-related markets.
Problem
The Calico Group had a strong business model, but their outdated website fell short on user experience and strategy, failing to reflect their leadership in the cannabis supply chain.
At the same time, limited search visibility and a lack of strategic content were holding the brand back online. The company had virtually no rankings for relevant industry keywords, no meaningful shared keyword footprint with competitors, and lacked the SEO foundation needed to compete within the cannabis space.
Solution
We built a bold, modern website that positioned The Calico Group as a quiet powerhouse in the cannabis industry, highlighting their full-service capabilities and global reach without being flashy or overbearing.
Following the website launch, we implemented a foundational SEO strategy focused on technical health, keyword mapping, and high-authority content to increase organic traffic and close the gap with top-tier competitors. Simultaneously, our content strategy began establishing them as a credible thought leader in cannabis logistics, packaging, and supply chain innovation
Deliverable 1
Custom Website
We developed a custom 15+ page WordPress website, built from the ground up to reflect The Calico Group’s scale and professionalism. The new site architecture featured segmented service pages, thought leadership hubs, and a user-friendly backend to help their internal team scale confidently. From wireframes to launch, every detail was crafted with performance and authority in mind.
Deliverable 2
Search Engine Optimization
We launched a 6-month foundational SEO campaign that focused on both technical and on-page SEO. The initiative included optimizing all metadata, implementing keyword mapping for priority pages, and growing a healthy backlink profile. Ultimately, this campaign laid the groundwork to start ranking for cannabis industry keywords and generate meaningful organic traffic.
Deliverable 3
Content Creation
To support SEO and brand authority, we developed a content strategy targeting trending topics and core service categories within the cannabis supply chain industry. Blog topics were strategically selected to target their ideal customer profile, while balancing keyword intent, educational value, and search opportunities. This positioned The Calico Group as an emerging thought leader in a highly competitive space.
portfolio pages
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