3WIN Corp

Founded

2015

Industry

Cannabis

Services provided by us

Brand Workshop, Brand Identity, Brand Style Guide, Website, SEO, Content Creation

Overview

3WIN Corp is a trusted leader in wholesale cannabis hardware hardware distribution.

As a wholesale CCELL® distributor, 3WIN Corp provides vaporization hardware and industry supply solutions for dispensaries, research labs, and extraction facilities across the cannabis market.

Goal

Our goal in partnering with 3WIN was to increase their national market share and drastically grow their top-line revenue.

We also set out to transform their outdated website into a high-performing digital experience that would strengthen their market position, drive qualified traffic, and better communicate their brand’s value within the competitive industry.

Problem

3WIN was experiencing slower growth and revenue loss due to an outdated website with a poor user experience that failed to effectively showcase its products and capabilities.

This made it nearly impossible to close deals unless conducted in person, resulting in high travel expenses and costs for printed materials. Additionally, their website ranked poorly on Google, making it difficult for customers to find them, and it lacked engaging content for visitors. We invested significant time in understanding the 3Win Corp brand, the cannabis industry, and customer expectations to custom-build a new website that perfectly aligned with their brand and future direction. As a result, 3Win Corp now ranks for over 800 keywords, with over 125 keywords on the first page of Google.

Solution

We partnered closely with 3WIN to put them on the path toward a major acquisition.

We began with a brand workshop that established a solid foundation and roadmap, leading to the refinement of their brand identity and the creation of a comprehensive brand style guide. This effort culminated in designing and developing a 75-page custom WordPress website, which quickly became an industry standard. Additionally, we collaborated on five 12-month SEO and content marketing campaigns, which significantly scaled their business from 6 employees to well over 60.

Deliverable 1

Brand Workshop

3WIN’s high-quality vape products and exceptional customer experience led to rapid growth. However, this rapid expansion caused a disconnect in their branding, marketing, and collateral. To address this, we conducted a three-day intensive brand workshop with their stakeholders to align their team and strategy.

Deliverable 2

Brand Identity

To continue fueling 3WIN’s rapid growth, we helped them bridge the gap between their branding and marketing collateral. We knew redesigning their entire brand style guide would set them up for success by aligning their in-house marketing team, internal stakeholders, and vendors on how to convey the brand’s image.

Deliverable 3

Brand Style Guide

We assisted 3WIN in developing a new brand style guide by refining elements of their original branding into a cohesive, improved brand direction. The result was a comprehensive 20-page brand style guide deck, which they could use both internally and with external vendors to ensure the integrity of the 3WIN brand at all times.

Deliverable 4

Custom Website

Our goal was to disrupt the entire cannabis industry with the newly designed and developed 3WIN website. The brand had grown significantly since our collaboration began, and the new site needed to reflect its evolved personality and professionalism. We aimed to establish 3WIN as the new standard in the cannabis industry, and we succeeded via a 75-page WordPress website that drastically increased traffic and conversions.

Deliverable 5

Search Engine Optimization

3WIN was buried on the 26th page of Google search results prior to our collaboration, limiting visibility to potential customers. Additionally, their website lacked engaging educational content. Our efforts included five 12-month SEO campaigns, resulting in tens of thousands of organic searches, thousands of leads, and an expansion of over 800 keywords. Over 125 keywords now rank on the first page of Google, significantly boosting their online visibility and accessibility.

Deliverable 6

Content Creation

Knowing 3WIN’s aspirations and goals, we recognized the importance of positioning them as the industry authority. Our team set out to create key content topics and articles targeted toward their ideal customers’ search behavior. The strategy was to position them as the go-to in the cannabis vape industry while generating more organic traffic and lead flow.

Testimonial

What They Say.

AVINTIV is AMAZING! I cannot recommend them enough. They listen to your needs and come up with innovative ideas to make your website stand out. Jon, Elizabeth and their team are fantastic. They met our company deadlines and exceeded our expectations. I HIGHLY recommend AVINTIV.