The market is ever-evolving and filled with fierce competition; even the most iconic brands must adapt to stay ahead of the curve.
Reviving your brand isn’t about discarding your past; it’s about breathing new life into your identity to reflect current trends and consumer expectations. It’s a makeover that touches every part of your business, from core values to brand visuals.
A strategic rebranding opens the door to innovation and differentiation in a crowded marketplace. It’s a moment to explore new avenues, reaffirm your commitment to serving your customers, fulfilling their needs, and positively impacting your community and beyond.
From conducting a thorough brand audit to profoundly understanding your target audience and refining your brand story, we’ll outline the essential steps to give your business a fresh identity for success.
Step 1: Conduct a Brand Audit
Before starting the rebranding process, conducting a thorough brand audit is necessary to understand your brand’s current state. It involves a comprehensive review of your brand’s performance, market position, and customer perception to provide a detailed snapshot of how your brand is perceived internally and externally.
During the audit, identify your brand’s strengths, weaknesses, opportunities, and threats (SWOT analysis). Pinpoint what your brand excels at; these strengths can be leveraged in your rebranding strategy. Also, identify areas where your brand falls short, such as outdated messaging, inconsistent visual identity, or negative customer experiences. Recognizing these weaknesses enables you to tackle them head-on and turn potential setbacks into opportunities for growth.
Evaluate all brand touchpoints, including your website, social media presence, and customer service interactions, to identify inconsistencies and areas for improvement across every aspect of your brand. The insights from your brand audit provide a foundation and baseline for creating a strategic roadmap tailored to your brand’s unique needs and challenges.
Step 2: Conduct Market Research
With a clear understanding of your brand’s current state, the next step is to conduct thorough market research. Thorough research involves diving into industry trends, competitor strategies, and consumer behavior to inform your rebranding strategy.
Analyzing competitor strategies is crucial in this process. Look closely at how your competitors position themselves, their messaging, and their visual identities. Understanding what works well in your industry and recognizing gaps in the market can help you find opportunities to differentiate your brand.
Additionally, research and understand broader industry trends and their potential impact on your brand. Consider factors such as technological advancements, shifts in consumer behavior, and regulatory changes. By anticipating these external influences, you can adapt your rebranding strategy to stay ahead of the curve.
Step 3: Know Your Target Audience
In the grand rebranding scheme, understanding your target audience is fundamental to a successful strategy. It’s about delving deep into your customers’ hearts and minds to create meaningful connections that drive loyalty and growth.
To achieve this, you need to develop detailed buyer personas based on the thorough market research that you’ve completed. Look for common patterns and trends among your target audience, like age, gender, location, income level, and interests. Use this information to create distinct personas that represent different segments of your audience.
Each persona should have unique characteristics and motivations, enabling you to tailor your messaging and branding to meet their needs and preferences. This deeper understanding will help you develop messaging and branding that resonates emotionally with your audience, fostering stronger connections and driving engagement.
Step 4: Define Your Brand’s Core Values
Your brand’s mission, vision, and values form the foundation of your brand’s identity and guide every aspect of your business. Revisiting and refining these elements to align with your current business goals and market position ensures that your rebranding efforts are cohesive and purpose-driven.
Start by evaluating your existing mission, vision, and values. Ask yourself if they still accurately reflect your business’s goals and aspirations. Do they resonate with your team and your customers? Gather input from your team and loyal customers to ensure your core values are relevant and reflect the collective vision of your brand’s future.
Clearly defined values will inform every aspect of your rebranding strategy — from your brand messaging and visual identity to how you interact with customers and the broader community. These values should permeate all touchpoints, creating a consistent and authentic brand experience.
Step 5: Craft a Compelling Brand Story
Crafting a compelling brand story is the heart and soul of your rebranding effort. This narrative intertwines your brand’s journey, values, and mission into a story that touches the hearts of your audience. It paints a vivid picture of where your brand is headed and why it matters.
Think about your brand’s humble beginnings, the challenges it has overcome, the milestones achieved, and the triumphs celebrated. What sparked the creation of your brand? What unwavering values have guided its path? Infuse these elements into your narrative to build a genuine, heartfelt story that showcases your brand’s unique journey.
Share how your core values inspire and drive every decision, and outline how you aim to fulfill your mission in the coming days. This forward-looking perspective shows your audience that your brand is dynamic and evolving, committed to meeting their needs and contributing positively to the community.
Step 6: Create Your New Visual Identity
Customers often form their first impressions based on your brand’s visual elements, so they must reflect your refined values and story. Crafting a new visual identity involves redesigning your logo, color scheme, typography, and overall design aesthetic to ensure they align with your brand’s new direction.
Conduct a thorough assessment of your existing visual assets. Determine which elements resonate with your redefined brand and which require modification to better align with your new direction. This process involves scrutinizing every detail, from the symbolism of your logo to the psychology of your chosen colors.
The resulting design should be more than just visually appealing; it should evoke emotion, spark curiosity, and leave a lasting impression on your audience. Your logo, color palette, and typography should seamlessly convey the feelings and messages you want your brand to communicate.
Step 7: Update Your Presence
With your brand story crafted and your visual identity redesigned, it’s time to ensure that all aspects of your brand’s presence align with your new direction.
Begin by focusing on your physical presence, such as signage, packaging, and other tangible assets. These elements should seamlessly reflect your updated visual identity and brand narrative, creating a cohesive and immersive experience for customers encountering your brand in the real world.
Pay attention to your digital presence. Revamp your website, social media profiles, and digital marketing materials to incorporate new visual elements and effectively communicate your refined brand story. Consistency across all digital platforms reinforces your brand’s message and strengthens brand recognition.
Step 8: Engage with Your Audience
Engaging with your audience before the official launch allows you to involve them in the process, making them feel like valued participants in the evolution of your brand.
Utilize platforms like social media, your website, and email newsletters to communicate effectively with your audience. Share updates, tease elements of the new visual identity, and provide insights into your brand’s story and values. Inviting your audience to share their feedback and reactions can create a sense of community and excitement.
This active engagement ensures a smoother transition and a more enthusiastic reception of your new brand identity, turning your rebranding launch into a shared celebration.
Step 9: Launch Your New Brand
Launching your new brand identity is a thrilling milestone celebrating your company’s evolution. It is your opportunity to share your transformation story, highlighting the creativity and innovation that have brought your brand to this exciting new chapter.
To maximize the impact of your launch, engage with your audience through a diverse array of marketing channels. Social media is powerful for cultivating engagement and excitement. Create captivating posts, interactive content, and live streams to connect with your audience in real time. Ensure your website reflects the new brand identity with a compelling narrative that guides visitors through your rebranding journey.
Launching your new brand is more than just revealing a fresh look; it’s about sharing a vision and inviting your audience to be part of an inspiring story.
Step 10: Monitor and Adapt
Ongoing monitoring allows you to track the long-term impact of your rebranding efforts. Each data point, customer interaction, and adjustment presents a chance to fine-tune your brand’s trajectory towards excellence.
Look beyond surface-level metrics to understand how your brand identity resonates with your audience on a deeper level. Analyze metrics such as customer sentiment, brand perception, and brand loyalty to gain insights into the lasting effects of your rebrand.
As you monitor the impact of your rebrand, celebrate the milestones and successes along the way. Recognize the positive shifts in customer perception, the uptick in engagement, and the newfound sense of purpose within your team. These moments of affirmation are reminders of the profound impact your brand can have on the lives of others and the endless possibilities that lie ahead.
Ready to Revive Your Brand
As you navigate the complexities of reviving your brand, remember that it’s more than just a visual makeover; it’s a strategic endeavor to redefine your identity and connect with your audience on a deeper level.
Each step outlined in this guide is an opportunity to breathe new life into your business, adapt to changing market dynamics, and reaffirm your commitment to excellence. Throughout this process, keep your brand’s core values at the forefront, ensuring every decision aligns with your overarching mission and vision.
Embrace the chance to innovate, differentiate, and create meaningful connections with your customers, setting the stage for long-term success and growth. With over 12+ years of experience building and growing over 400+ brands, AVINTIV can help guide you through every step of the process.
If you are ready for exponential growth, reach out to us to propel your business toward a brighter future!
The heartbeat of success lies in something deeply human: connection. Your brand isn’t just a logo or a product; it’s the bridge between your company and your audience, the story that resonates, and the emotions it evokes.
A strong brand sets you apart, builds trust with your audience, and fosters loyalty with your existing customers. It’s the essence of who you are, distilled into a promise that speaks volumes to your audience.
Creating a complete brand overhaul can be both exhilarating and challenging. It demands meticulous planning, precise execution, and steadfast dedication to long-term objectives. Though the brand overhaul process may seem daunting, the potential rewards make the effort worthwhile.
In our comprehensive guide, from uncovering your brand’s essence to crafting a compelling narrative and refreshing visual elements to honing your messaging, we’ll provide the strategies and expert guidance you need to revitalize your brand and position it for unprecedented success.
Assessing Your Current Brand Identity
Before embarking on a brand overhaul, it’s crucial to take a step back and assess your brand’s current state. This will help you better understand your market and pinpoint critical insights about your competitors.
Brand Audit
Think of your brand audit as a thorough assessment of your brand’s health. It involves everything from your logo and visual elements to your messaging and how your audience perceives you.
Pay close attention to your visual identity, including your logo, colors, and overall design elements. Evaluate whether these elements effectively communicate your brand’s personality and resonate with your target audience. Similarly, assess your brand’s messaging, ensuring it’s clear, consistent, and aligned with your brand values and objectives.
However, a brand audit is more than just a surface-level examination. It’s about digging deep into the core of your brand’s identity. A SWOT analysis allows you to systematically identify your brand’s Strengths, Weaknesses, Opportunities, and Threats. Here’s how to conduct a SWOT analysis:
Identify Your Strengths:
Reflect on the internal factors that set your brand apart from the competition. These may include unique selling propositions, exceptional product quality, a strong brand reputation, or a loyal customer base.
Recognize Your Weaknesses:
Identify the internal factors that could hinder your brand’s success. These might be areas where you’re lacking compared to competitors, such as limited resources, outdated technology, or gaps in your offerings.
Explore Opportunities:
Look for emerging market trends, untapped customer segments, or potential partnerships that could unlock new growth paths and benefit your brand.
Consider Outside Threats:
Assess external factors that could pose challenges or threats to your brand. These could include increasing competition, changing consumer preferences, economic downturns, or regulatory changes.
Market Research
Revamping your brand requires conducting thorough market research to explore consumer behavior, emerging trends, and potential opportunities in the market landscape.
Start by delving into your market niche and industry trends using various online resources. Explore forums, social media platforms, and industry-specific websites to uncover discussions, trends, and pain points relevant to your target audience. By immersing yourself in these digital spaces, you can gain nuanced insights into your audience’s needs, preferences, and aspirations.
Effective market research provides insights into making informed decisions throughout the brand overhaul process. By gathering data on your target audience, industry trends, and competitive landscape, you can identify areas for differentiation, refine your brand positioning, and develop a compelling value proposition that resonates with your audience.
Competitor Analysis
Understanding your competitive landscape is essential for positioning your brand effectively in the market. Analyzing your competitors lets you pinpoint their strengths, weaknesses, and strategies, empowering you to capitalize on opportunities and mitigate potential threats more effectively.
Begin creating a list of your main competitors. It should include direct competitors who offer similar products or services and indirect competitors who cater to similar customer needs. Analyze their products, pricing strategies, distribution channels, messaging, and visual identity. Conduct a SWOT analysis for each competitor to understand their strengths, weaknesses, opportunities, and threats.
Once you’ve analyzed your competitors thoroughly, use the insights gained to refine your brand strategy. With these insights, you can navigate challenges and identify opportunities for innovation and growth, strengthening your brand’s position in the market for sustained success.
Defining Your Brand Vision and Goals
A clear brand vision and strategic goals are essential for a successful brand overhaul. Your brand vision serves as a beacon, guiding your brand’s future direction and purpose while inspiring your team and audience. It encompasses your core values, aspirations, and desired impact.
Brand Mission and Values
Your brand’s mission and values are like a roadmap during a brand overhaul, guiding every decision and step forward. Consider this phase as fine-tuning your brand’s compass, ensuring you navigate market changes with clarity and purpose.
Your brand mission defines your brand’s core purpose, explaining why it exists and what it aims to achieve. It should manifest in every aspect of your business, from your products and services to customer interactions. Similarly, your brand values represent the principles that define your brand’s identity and culture, shaping how you operate in the market.
Ultimately, redefining your brand mission and values during a brand overhaul empowers you to impact the market positively. It’s about demonstrating leadership and empathy, building trust and connection with your audience.
Set Clear Objectives
Setting clear objectives during a brand overhaul is not just a strategic move; it’s the heartbeat of progress, guiding every step toward success. Clear objectives provide direction and ensure every effort is purposeful and aligned with your brand’s ultimate goals.
These objectives should be specific, measurable, achievable, relevant, and time-bound (SMART), ensuring they are actionable and attainable. Aligning objectives with your overarching brand vision and goals is essential when setting objectives for your brand overhaul. Consider what you aim to accomplish through the overhaul and break it into smaller, manageable objectives.
Each objective should advance the overall success of your brand, whether it involves boosting brand recognition, entering new markets, or enhancing customer interaction.
Crafting Your New Brand
Crafting your new brand is like painting a portrait of your company’s personality and values. It’s about translating abstract concepts into tangible elements that resonate with your audience. From choosing colors and fonts to refining your messaging, every decision shapes how consumers perceive your brand.
Craft Your Brand Message
Your brand message goes beyond mere words; it’s about distilling the very essence of your brand, its values, mission, and unique selling points into a narrative that strikes a chord with your target audience.
Revisit and reassess your brand’s mission, values, and distinguishing features. These elements provide the building blocks upon which your brand message is constructed. Think about what sets your brand apart from competitors. What unique value do you offer to your audience? How do your products or services address their needs or desires in a way that others don’t?
Your brand message should tell a compelling story that evokes emotion and forges a connection with your audience. Incorporate storytelling techniques, such as structuring narratives and using language that sparks engagement.
Establish Your Personality and Tone
Establishing your brand’s personality and tone is crucial; it’s the essence of your brand’s voice and demeanor. Much like individuals, brands possess unique characteristics that resonate with their audience.
When determining your brand’s personality, consider the traits you want it to convey, whether warmth, authority, or creativity, and weave these attributes into every aspect of its identity. With the market research you conducted earlier in this article, identify traits that align with your brand’s values and objectives, ensuring they strike a chord with your intended audience. Then, seamlessly integrate these characteristics across your branding, messaging, and customer interactions.
A well-defined brand personality differentiates you from competitors and resonates deeply with consumers, forging emotional connections that transcend transactional interactions.
Design Your Logo and Visual Elements
Crafting a distinctive logo and visual elements is fundamental in shaping a brand identity that stands out and makes a lasting impression on your audience. Your logo acts as the face of your brand, while the chosen colors and typography communicate its personality and values.
Now that your brand elements are defined, it’s time to craft your logo and visual elements. Start by revisiting your brand’s mission, values, and target audience to ensure your design choices are aligned. Then, create a detailed design brief outlining your brand objectives, audience preferences, and design direction.
With this roadmap, brainstorm logo concepts that deeply connect with your brand’s identity and resonate with your target audience. Experiment with shapes, symbols, and typography until you find an authentic and memorable design. These elements are instrumental in making a lasting impression on customers and establishing brand recognition.
Bringing Change Across Platforms
Revamping your brand extends far beyond surface changes; it involves a strategic overhaul encompassing every aspect of your business operations. From your digital presence to physical branding and team culture, each step you take is a deliberate move toward solidifying your brand’s position in the market.
Consistency is critical to reinforcing your brand’s authority and credibility across all digital touchpoints. Every aspect of your online presence, whether it’s your website, social media profiles, email campaigns, or digital ads, should reflect the same visual identity, messaging tone, and brand values.
Ensure that visual elements like typography and imagery adhere to your brand guidelines while consistently maintaining a unified voice and tone in your messaging across platforms. This uniformity ensures customers have a cohesive and memorable experience navigating different channels, reinforcing their trust and loyalty to your brand.
Consistently ensuring uniformity across digital touchpoints establishes a robust and distinct brand presence that connects with your audience and distinguishes you from competitors.
Measuring Your Success
Once your brand overhaul is complete and your new identity has been launched, it’s essential to monitor its performance and measure the impact of your efforts. Measuring success extends beyond merely monitoring sales or website traffic. It encompasses evaluating various key performance indicators (KPIs) to determine the effectiveness of your brand transformation.
Start by defining specific metrics aligned with your brand objectives. These could include brand awareness, customer engagement, conversion rates, or customer satisfaction. Utilize tools like Google Analytics, social media insights, and customer feedback surveys to collect data and analyze trends over time.
Regularly assess your performance using these metrics to pinpoint strengths and areas where improvements can be made. Brand building is an ongoing process, and adaptability is vital to staying relevant in a dynamic market landscape.
Ready for a Brand Transformation
Revamping your brand is like breathing new life into it.
From reshaping your identity to crafting compelling narratives and ensuring consistency across all platforms, each step is vital in reshaping your brand’s narrative and building stronger connections with your audience.
Overhauling your brand isn’t just about changing its appearance; it’s redefining how you interact and resonate with your customers. By embracing authenticity, welcoming feedback, and staying adaptable in the face of change, you’re not just rebranding — you’re paving the way for your
brand’s future.
With our comprehensive guide and 12+ years of expertise helping 400+ brands thrive, we’re here to support you every step of the way. If you’re ready to unlock new levels of success for your brand, reach out to our talented team of specialists.
When it comes to rejuvenating your brand, one thing remains certain: the desire to evolve, connect, and experience exponential growth.
In today’s rapidly evolving digital world, where consumers are bombarded with endless options and information, building trust is more critical than ever for businesses.
As online shopping carts fill up and social media feeds overflow with endless options, consumers crave more than just products or services — they seek authenticity, reliability, and a sense of connection with the brands they engage with.
So, as entrepreneurs and marketers, how do we rise above the noise and establish ourselves as trustworthy beacons in this vast digital sea? The answer lies in brand credibility.
In this article, we’ll explore the significance of brand credibility in the digital age and provide actionable strategies for businesses to build trust with their audience.
Understanding Brand Credibility
Brand credibility is like the cornerstone of trust in the world of business. It’s all about how customers perceive a brand – whether they see it as reliable, knowledgeable, genuine, and honest. Think of it as the glue that holds the relationship between a brand and its customers together.
Reliability
Picture reliability as the dependable friend who always shows up when they say they will. In business, customers want to know they can depend on a brand to deliver consistent quality, service, and performance.
Reliability means providing a seamless and hassle-free experience from when a customer interacts with your brand to long after purchasing. Whether delivering orders promptly, responding promptly to inquiries, or resolving issues efficiently, reliability builds trust and confidence in your brand.
Customers want to know they can count on you, and reliability is the foundation of lasting relationships.
Expertise
Showcasing expertise involves more than just sharing knowledge; it requires businesses to actively demonstrate their authority in the field. Customers naturally gravitate towards brands that showcase expertise, as they find assurance in their competence and authority.
Whether through product knowledge, industry insights, or problem-solving skills, demonstrating expertise establishes credibility and positions your brand as a trusted advisor in the eyes of consumers.
To build expertise, brands can showcase their knowledge through various channels, such as informative blog posts, educational videos, or thought leadership content. By offering valuable insights and showcasing a profound comprehension of your industry, you can draw in potential customers and position your brand as a leading authority in the digital realm.
Authenticity
Authenticity shines brightly amidst the flood of ads and promotions in today’s digital world. It means being genuine about your brand’s values, promises, and identity.
Authenticity is the trait that transforms a brand from just another option into a trusted ally in the consumer’s journey. Consumers crave real connections with brands that resonate with their values and beliefs. Brands must first understand and embrace their unique identity. What sets your brand apart? What values do you stand for?
By staying true to your identity and consistently demonstrating authenticity in your interactions, you can build meaningful customer relationships based on trust and mutual respect.
Integrity
Integrity is the bedrock of actions and decisions in the digital landscape. It embodies an unwavering commitment to honesty, transparency, and ethical conduct, even when no one is watching.
Integrity in business means always doing the right thing, not just when it’s convenient. Integrity extends beyond individual transactions; it’s about the overall reputation and character of the brand. It requires consistent behavior and decision-making, even when faced with difficult choices.
Upholding the highest moral and professional standards ensures alignment between words and actions. Prioritizing trust, reliability, and accountability is paramount in every internal or external interaction.
Why Brand Credibility Is Important
With consumers inundated with choices and bombarded with information in the digital landscape, establishing trust is paramount for business success. Brand credibility shapes how consumers perceive and engage with a brand.
Think of credibility as your brand’s secret weapon in a crowded marketplace. In a world of high skepticism, consumers are drawn to brands that feel real and consistent. But it’s not just about winning customers over; it’s about keeping them returning.
When customers trust your brand, they’re more likely to stick around and recommend you to others. This kind of word-of-mouth endorsement is pure gold in an era where friend recommendations carry more weight than flashy ads.
Brand credibility is not just about selling products or services; it’s about being genuine, reliable, and trustworthy in every interaction. With credibility, businesses can avoid getting lost in the noise of competitors and struggling to connect with and retain customers.
Strategies for Building Brand Credibility
Before diving into specific tactics, let’s lay the groundwork for building brand credibility. Successful strategies for establishing credibility involve business operations, communication, and customer engagement. By prioritizing transparency, consistency, authenticity, and reliability across all touchpoints, businesses can lay a strong foundation for building trust with their audience.
Consistent Branding
Consistency is crucial to branding in the digital age. Maintaining a cohesive brand identity across all digital platforms reinforces your brand’s credibility and fosters consumer recognition.
From your website and social media profiles to email communications and digital advertisements, your brand’s visual elements, messaging, and tone of voice must be uniform and cohesive. Consumers should have a coherent and seamless experience that reinforces your brand’s identity and values when they encounter your brand across different channels.
To maintain consistent branding in the digital realm, develop guidelines that outline your brand’s visual identity, including logo usage, color palette, typography, and imagery style. Ensure all employees and stakeholders are familiar with these guidelines to uphold consistency across all digital touchpoints.
By prioritizing consistent branding, businesses can build credibility and trust with their audience, reinforcing their brand’s identity and fostering long-term relationships in the digital age.
Transparent Communication
In today’s digital world, being open and honest with your customers is more important than ever. It’s all about being upfront and clear about what you offer, how you operate, and what your customers can expect.
Think of transparent communication as the foundation for building trust, one conversation at a time. By openly discussing your products, services, and operational processes, you demonstrate integrity and reliability to your audience, empowering them to make informed decisions. This transparency provides them with a clear understanding of your offerings, including their features, benefits, and limitations.
Moreover, transparency extends to how you listen to your customers. Creating a dialogue where both sides feel heard and respected fosters trust and strengthens relationships. Addressing customer concerns promptly and transparently shows your dedication to their satisfaction.
Whether you clearly explain your offerings, address potential concerns upfront, or outline your pricing and shipping policies, transparency builds confidence and loyalty.
Quality Content
In the digital age, quality content has emerged as an effective tool for building brand credibility and fostering consumer trust.
From helpful blog posts to entertaining videos and captivating social media updates, content bridges brands and their audience, offering valuable insights, entertainment, and solutions to their needs.
Think about it – when you stumble upon a blog post that offers practical tips or a video that makes you laugh, don’t you feel a connection with the brand behind it? That’s the power of quality content. Creating quality content is not just about selling products or services; it’s about adding value to people’s lives and forging genuine connections.
Content also helps to establish your brand’s authority and credibility in the digital realm. When consumers encounter well-researched, well-written content that resonates, they are more likely to trust your brand as a reputable and knowledgeable authority in your field.
Social Proof
Social proof is an essential asset in the digital world for establishing trust and credibility. It’s the concept that people tend to trust the opinions of others, particularly those similar to themselves.
Imagine you’re browsing online for a new pair of running shoes. Scrolling through various options, you notice a pair with hundreds of positive reviews praising their comfort and durability. Without hesitation, you’re more inclined to trust the opinions of fellow consumers and proceed with the purchase.
For businesses, harnessing the power of social proof can significantly bolster brand credibility and trust. Customer reviews, case studies, and success stories are the most potent forms of social proof in the digital age. They provide firsthand accounts of experiences with a product or service, offering valuable insights for prospective buyers.
By prioritizing transparency, authenticity, and customer satisfaction, businesses can effectively utilize social proof and position themselves as reputable leaders within their specific fields.
Customer Engagement
Customer engagement is vital for establishing and upholding brand credibility in today’s digital landscape. It goes beyond mere transactions to form genuine connections with your audience.
When customers feel actively engaged and involved with a brand, it creates a sense of connection and loyalty. This connection is built upon trust, as customers perceive the brand as genuinely caring about their needs and preferences.
Whether through targeted emails, customized social media interactions, or exclusive offers, personalized communication demonstrates a genuine commitment to understanding and serving customers personally.
By prioritizing customer engagement, brands can cultivate strong relationships with their audience, increasing trust, credibility, and long-term loyalty.
Conclusion
Brand credibility is fundamental in the digital age, serving as the cornerstone of business success in the ever-expanding online landscape. As consumers navigate many options and vast amounts of information, their hunger for authenticity, reliability, and genuine connections with brands intensifies.
By nurturing authentic connections and showing a genuine dedication to understanding and fulfilling customer needs, businesses can cultivate enduring relationships rooted in trust, credibility, and mutual respect.
At AVINTIV, we recognize the significance of establishing your brand as a trusted leader and dominating the industry. With over 12 years of experience building and nurturing over 400 brands, we possess the expertise and skills to drive substantial growth for your brand. If you’re looking to grow to all new heights and be forced to increase your goals, reach out to one of our strategists. We’d love to see how we can help you achieve more growth.
After all, brands choose to partner with AVINTIV when they want to do one thing: GROW!
In the fiercely competitive business world, every brand aspires to rise above the rest, break through the noise, and leave a lasting impression on its industry.
Yet accomplishing this goal requires more than just ambition — it demands a strategic brand building approach that unlocks your brand’s full potential and allows you to dominate the industry.
This approach ensures that every decision, action, and initiative is meticulously crafted to propel your brand to new heights. Achieving this goal necessitates strategic brand building, where each aspect of your business strategy contributes to your brand’s growth and success.
This article explores the essence of strategic brilliance and its crucial role in unleashing your brand’s full potential. Through actionable strategies and insightful insights, your brand can redefine industry standards and position itself for success.
Build a Strong Brand Identity
Establishing a solid brand identity is imperative in today’s competitive landscape. It is the backbone of your brand’s presence and reputation, ensuring consistency and clarity in your messaging. With a clear set of values, visual elements, and messaging strategies, your brand can build a solid foundation to thrive and impact the market.
Establish Brand Values
Crafting meaningful brand values is essential to sculpting a brand identity that profoundly resonates with your audience. It’s not merely about showcasing what your brand does but rather why it does: the core beliefs and principles fueling its existence and shaping its engagements with the world.
To define meaningful brand values, you need to identify your brand’s identity and purpose. What principles are essential to your brand, and do you aspire to embody them? These questions shape your brand’s value system, aligning its actions with its mission and vision.
When your brand’s values align with your customers, it fosters connection and a sense of mutual understanding. Consumers are naturally drawn to brands that share their values, encouraging loyalty and trust. By grounding your brand in authentic values, you stand out and cultivate enduring relationships with your audience, propelling your brand toward long-term success.
Design Visual Elements
In today’s digital age, the visual presentation of your brand extends far beyond traditional mediums. With the rise of social media platforms and digital marketing channels, compelling visual content has become essential for engaging audiences and driving brand awareness.
Your brand’s visual elements play a pivotal role in capturing your audience’s attention and conveying your brand’s message effectively in today’s competitive realm. Visual identity includes everything from your color scheme and logo to your marketing collateral and web design. These elements are not merely aesthetic; they are powerful tools that convey the essence of your brand and leave an impression on consumers that lasts.
Keeping a consistent visual identity across all touchpoints — from your social media profiles and website to your product packaging and advertising campaigns — reinforces brand recognition and builds trust with consumers.
Craft Brand Messaging
Your brand’s message is your company’s voice, conveying its values, mission, and unique proposition to your target audience. It’s not just about what you say but how you say it, with every word carefully chosen to resonate with your audience and evoke an emotional response.
Effective brand messaging goes beyond simple promotion; it tells a story that captivates and inspires. Your messaging should articulate your brand’s story in a way that resonates with your audience’s values and emotions, forging a connection beyond mere transactional relationships.
Ultimately, compelling brand messaging sets you apart from the competition and cultivates loyalty and advocacy among your customers, driving long-term success and unleashing your brand’s full potential.
Understand Your Target Audience
Understanding and finding your target audience is pivotal in navigating the landscape and unleashing your brand’s full potential. By delving into your audience’s demographics, preferences, and behaviors, you can tailor your brand’s strategies and messaging to resonate effectively.
Conduct Market Research
Conducting thorough market research is necessary for understanding your target audience and effectively positioning your brand for success in this competitive field.
Through comprehensive market analysis, you gain valuable insights into your audience’s demographics, enabling you to tailor your brand’s messaging and offerings to meet their needs and preferences. Segmenting your audience based on factors like age, gender, income, and lifestyle helps you develop targeted marketing campaigns that resonate well with different customer segments, maximizing your brand’s impact and relevance.
Market research offers valuable insights into competitors’ strategies, strengths, and weaknesses. By analyzing your competitors, you can identify market gaps, benchmark your brand against industry leaders, and develop strategies to set you apart and gain a competitive edge.
Create Customer Personas
Crafting customer personas involves creating detailed profiles representing different segments of your target audience.
Imagine diving into the intricate details of their lives, understanding who they are, what drives them, what challenges they face, and what dreams they aspire to achieve. These personas aren’t just numbers on a spreadsheet; they’re living, breathing representations of the diverse individuals who make up your target market.
As you create your personas, remember that they are dynamic and evolving representations of your audience. Continuously update and refine them based on the latest data and market trends to ensure they remain accurate and relevant.
Identify Pain Points
Pain points represent the challenges, frustrations, and obstacles that your customers encounter in their lives or while interacting with your products or services.
Actively listening to your customers through multiple channels — such as feedback forms, social media interactions, surveys, and customer support inquiries — is essential. Pay close attention to recurring themes or issues raised by multiple customers, as these often indicate widespread pain points that must be addressed.
By actively listening to your customer base, understanding their challenges, and addressing their pain points, you can strengthen customer relationships and loyalty and differentiate your brand in the competitive marketplace.
Define Your Brand’s Objectives
Your brand’s objectives are a roadmap, providing clarity and direction in a fast-paced and ever-evolving business landscape.
Consider your long-term vision and aspirations. What do you aim to achieve as a brand, and what legacy do you aspire to leave behind? These overarching goals will help shape more specific and actionable objectives that contribute to your brand’s success.
Break down your long-term vision into smaller, measurable, SMART objectives: Specific, Measurable, Achievable, Relevant, and Time-bound. For example, your long-term vision is to become a market leader in your industry. In that case, your objectives include increasing market share by a certain percentage within a specified timeframe or expanding into new markets or product categories.
By defining clear and actionable brand objectives, you empower your team to effectively focus their efforts and resources, driving progress toward your long-term vision and unleashing your brand’s full potential.
Embrace Authenticity
In a world where consumers yearn for genuine connections and meaningful experiences, authenticity is a powerful magnet that attracts and retains loyal customers.
Authenticity starts with knowing who you are as a brand and confidently expressing that identity to the world. It is not about following trends or mimicking competitors but about being genuine and transparent in your brand’s interactions with customers. It means staying true to your brand’s values, principles, and identity, even facing challenges.
By staying true to who you are and what you stand for, you can differentiate yourself in the marketplace and unleash your brand’s full potential.
Maintain Brand Consistency
Consistency is the cornerstone of a strong and memorable brand. It ensures that every touchpoint and interaction with your brand consistently reflects its core identity, values, and messaging.
Inconsistencies in branding can weaken your brand’s impact and confuse your audience. Every visual component, from website design to product packaging, should seamlessly align with your brand’s identity to evoke a consistent brand experience.
Consistency also extends to brand voice and messaging, ensuring uniformity in tone, language, and communication style across all customer interactions, be it social media, email newsletters, or customer service.
By prioritizing brand consistency, you create a cohesive and compelling brand identity that strikes a chord with your audience, strengthens brand loyalty, and ultimately drives long-term success.
Optimize for Search Engines
Optimizing your brand’s online presence for search engines is essential in today’s digital landscape, where visibility can make or break success.
Strategic Search Engine Optimization (SEO) ensures your brand stands out amidst the vast online content. Crafting compelling and informative content is vital for engaging your audience and enhancing SEO efforts. Content that provides value to your target audience and addresses their needs and interests ranks higher in search engine results and establishes authority of your brand within its industry.
You can increase your brand’s visibility and attract more organic traffic by strategically incorporating relevant keywords, optimizing meta tags, and improving website performance.
Embrace Content Marketing
Captivating content is the backbone of your brand’s online presence. It enables you to engage, educate, and inspire your audience while solidifying your position as an industry leader.
Content marketing involves employing a variety of strategies to develop and distribute relevant, valuable, and consistent content, aiming to attract and retain specific audience types. Whether through blog articles, videos, infographics, or social media posts, each piece of content serves as an opportunity to engage with your audience on a deeper level and build brand awareness.
By integrating content marketing as a fundamental aspect of your overarching strategy, you can open doors to new growth opportunities, position your agency as a trailblazer, and unlock your brand’s full potential.
Continuous Adaptation
In today’s dynamic business world, staying ahead requires more than a one-time strategy. It demands a commitment to continuous adaptation, where brands evolve and innovate in response to changing market dynamics and consumer preferences.
Embracing continuous adaptation means fostering a culture of flexibility and resilience within your organization. It’s about being proactive rather than reactive, anticipating market shifts, and adjusting your strategies accordingly.
By integrating continuous adaptation into your brand’s DNA, you position yourself to survive and thrive amidst uncertainty. Challenges are seen as opportunities for growth, and each obstacle becomes a chance to innovate and improve.
Continuous adaptation is not just a strategy — it’s a mindset. It’s a commitment to growth, innovation, and excellence that propels your brand forward and ensures its success in the face of constant change.
Conclusion
In today’s fiercely competitive business marketplace, unlocking your brand’s full potential is not just a goal but a necessity for sustainable success.
By embracing the actionable insights and strategies outlined in this article, you can help your brand stand out, resonate with your target audience, and achieve unprecedented success. From establishing a solid brand identity to understanding your audience and embracing authenticity, each step is crucial in unleashing your brand’s true power.
With over 12+ years of experience successfully building and growing 400+ brands, we possess the expertise and know-how to create winning digital marketing strategies that unlock your brand’s growth.
If you’re ready to take your brand to new heights and exceed your goals, don’t hesitate to contact one of our strategists. We’re dedicated to helping you achieve unprecedented growth because, ultimately, brands choose to partner with AVINTIV when they want to do one thing: GROW!
Building a successful brand is something that every new company needs to consider as they enter new markets. The right personality and branding decisions can build trust with your target audience, create a lasting reputation for your firm, and symbolize the value that customers can expect.
You may have questions like, how do you get started building a successful brand? What are the benchmarks for reaching your goals? With our decades of experience building brands from scratch, AVINTIV has created a list of 8 steps to help any new venture create a brand that resonates with its audience and provides the foundation for its long-term success.
What is a Brand?
Many people incorrectly assume that a brand is as simple as a logo, a typeface, and some color choices. However, nailing down precisely what a brand is is much more complex.
There are a lot of definitions for the term “brand,” but one of the simplest ways to think about a brand is how people perceive your company. These perceptions can come from factors like customer service, product quality, and reputation in your industry. Additionally, they can also come from factors you have no control over, like personal tastes and biases.
Our definition of a successful brand is one that can be authentically themselves while providing superior service and value to their customers – without cutting corners.
This definition of a successful brand does not focus on profits – just because a company is performing well does not mean it has a brand that consumers trust. However, suppose a company can offer incredible value to its customers and cultivate a reputation of trust and authenticity. In that case, this brand will naturally serve as the foundation for long-term success and profitability.
Step 1: Perform Market Research
Market research is like having a compass when lost in the wilderness. Just like a compass helps you find your way, market research helps businesses navigate the crowded marketplace and create a brand that resonates with their target audience. By getting to know your customers intimately and understanding their preferences and pain points, you can create a brand that speaks to their needs.
You also need to conduct market research to understand the major players in your industry, what the “rules of engagement” are, and what solutions currently exist for your ideal customer. Through this research, you can discover what makes your brand unique, differentiate your firm from competitors, and build a strong brand identity that customers will remember and trust.
Comprehensive market research provides the specific insights you need to make data-driven decisions and build a brand that stands out.
Step 2: Decide on a Brand Name
As the foundation of your brand identity, choosing a brand name takes a lot of thought and research. There is a reason that step #1 in our process is to perform comprehensive research. Until that step is done, it’s impossible to focus on choosing a brand name, logo, or personality, without knowing who your ideal customers are and what is currently in the market.
Some of the factors to consider when choosing a brand name are:
Memorable and Easy to Pronounce: If your name is long or has a complicated pronunciation, it will be harder for customers to remember.
Unique: If you choose a brand name only one or two letters off from an existing brand, especially one in your industry, it could confuse your customers and make your brand seem inauthentic.
Legally Available: The name of your brand has to be available for your use. Make sure to verify that there are no copyrights or trademarks currently in use that could lead to legal issues in the future.
Globally Conscious: If you are considering entering the global market, do the due diligence to have the name translated and localized for any languages you wish to do business in. This will ensure that the name is not insensitive, derogatory, or possesses otherwise negative connotations.
In-Line with your Personality: This will be explored further in the next step, but you want to ensure that your brand name matches your chosen personality. If your brand is playful and energetic, then you don’t want a name that sounds formal or rigid.
Step 3: Choose a Brand Personality
The days of rushing to slap together a logo to identify your business are gone. Today, there are so many options to infuse personality into your brand through animated logos, website functionality, content, copy, graphics, and visual art.
Before you explore how to infuse this personality, you need to decide what that personality should be. Should your brand be wise and trustworthy, like an older family member you turn to for advice? Or is your brand vibrant and innovative, always at the forefront of what’s new and cutting edge?
Like every step on this list, this decision should follow your market research. Some industries may have specific expectations that you need to consider. For example, a “casual and laidback” brand personality could be detrimental in the legal industry, where customers expect a level of professionalism. Otherwise, ask yourself: how can my brand personality help me connect to my ideal customer?
Step 4: Decide Who You Want to Be and Who You Don’t Want to Be
“Who you want to be” can be an extension of your brand personality combined with your mission and long-term goals. Is your goal to be the number one service provider in the United States? Or, is your goal to offer curated, unmatched, white-glove services in your local community? These goals will have very different impacts on how you position your brand.
One tip for deciding who you would like to be is to look at other brands within your industry and identify which aspects you would like to emulate in your brand. For example, are there others that exude the authenticity that you want for your brand? Are there others with sleek designs and personalities that you admire? How can you use this information to inform your own branding decisions?
Just as important as who you want to be, is who you don’t want to be. Answering this question can help you avoid making decisions that do not serve your mission and act as a guiding policy for further branding exercises.
Step 5: Decide on Products/Services
It may seem counterintuitive to decide on products and services at this point in the branding process. Still, many entrepreneurs would agree that it is impossible to decide on a product or service without first knowing what needs you are solving for your ideal customer.
Surveys, trade shows, industry publications, focus groups, and historical sales data can help brands better understand what customers are looking for and what solutions need to be improved. Then, you can determine which products best fit your key competencies and what gaps your firm can most readily fill.
If you already have your products and services chosen, in step 5, you can work on refining those products and services based on your market research and the due diligence you’ve done up to this point.
Step 6: Create a Logo
Designing a unique logo is crucial for any brand as it visually represents its identity and values. When you think of brands that have built reputations for their respective reliability, service, and trustworthiness, some of the first that come to mind are the Nike “swoosh,” the Starbucks mermaid, and Audi’s four rings.
When designing your logo, it should be simple and easy to recognize. With simplicity in mind, a logo is more memorable and recognizable, even when viewed from a distance or a small size. A logo that looks great on a website may not translate well to a business card or a billboard, so the logo should also be scalable and adaptable to different formats and sizes.
Most importantly, your logo should match your brand’s values and personality. Like the logos above, yours should convey your mission and brand personality and give customers an idea of what they can expect.
Step 7: Create a Style Guide, Color Scheme, and Typography
A style guide for a brand is a unified document that provides guidelines on how a brand presents itself to the world, including how it presents itself across different mediums like websites, social media, and print materials.
Here are some key elements that are typically included in a style guide:
Brand Colors: The style guide should specify all the colors that represent the brand, including when and where you should use each when.
Typography: Typography guidelines specify the font families and sizes that should be used for headlines, subheadings, and body copy.
Logo Usage: The style guide should include guidelines on how the logo should be used, such as minimum size, clear space requirements, and approved color variations.
Imagery: The style guide may include guidelines on the types of imagery that should be used to represent the brand, such as photographs or illustrations.
Voice and Tone: Approved messaging and language, including tone and brand voice, are often included in the style guideline to ensure consistency across communications.
As you create your brand’s style guidelines, remember all the work done up to this point. From your answers regarding who you want to be, your brand personality, and your ideal customer, you can use all this information to choose the proper color palette and typography that represents your identity.
Step 8: Applying Your Brand Across Your Business
You have done all the work to research your brand and decide how you want it represented. Now, it’s time to implement your newly designed brand and share it with the world. After creating a detailed and thorough brand style guide, you will have all the assets you need to apply your brand across new print collateral, social channels, website, PR, and events.
When you launch your brand, ensuring that the brand looks consistent across all assets and all representatives is crucial. This consistency helps with brand recognition and helps ensure that the brand is always represented in the best light, regardless of which representative of the firm is distributing messaging. A successful launch plan will require buy-in from every department in your organization.
Part of applying your brand also includes a well-planned launch strategy. As you plan to bring your brand to the masses, you need to consider:
Develop a Content Strategy: Develop a plan for creating and distributing content that captivates your target audience and builds brand awareness. This can range from blogs to social content, webinars, whitepapers, and more.
Develop a Marketing Mix: Develop a marketing strategy that includes advertising, organic search, public relations, social media, and other tactics to reach your target audience where they are. Some of this information should be made clear based on your market research but may require some trial and error to fine-tune its success.
Outline Timing and Responsibilities: Develop a detailed plan of action for launching the brand, including timelines, budgets, and responsibilities.
Measure Your Success and Adjust as Needed: Outline the KPIs (key performance indicators) you will use to measure the success of your launch and make adjustments as needed to ensure that the brand resonates with the target audience.
The Journey is Just Beginning
Hooray! You’ve successfully read ‘How to Build a Successful Brand From Scratch in 8 Steps’! If you’re like many other entrepreneurs, you’re leaving excited and motivated, while also a bit fearful with lots of questions.
In this article, we gave a high level overview of the eight steps to build a successful brand from scratch. If you’re stuck with questions and/or realize that your level of genius is operations or building out the company and it’s not branding, feel free to reach out.
AVINTIV is one of the only agencies in the country with a trademark pending system and process for how it successfully builds and grows brands.
The AVINTIV WAY is a proprietary 5-step process that marries consulting, branding, and marketing to allow us to successfully build/rebuild, launch, and grow any type of brand in any type of industry, no matter the size.
With over 12+ years of experience building and growing 400+ brands to date, we’re able to see businesses and industries like the matrix. To us, we see blueprints and a series of steps that need to happen in order for ample amounts of success to be reached.
The AVINTIV WAY is broken up into 5 steps: Brand Workshop, Brand Naming, Brand Identity, Branding Collateral, and Website. Once the AVINTIV WAY is complete, we have an entire growth division of our company that can help any client become an industry leader going head to head against the competition, no matter the size.
If you’d like to build a successful brand, reach out and we’d be happy to chat.
Success isn’t merely about hitting financial targets or dominating market share in today’s ever-evolving business landscape. Given the continuous flood of information and options consumers face, businesses must set themselves apart and establish trust.
Gone are the days when success could be measured solely by revenue figures or quarterly profits. Today’s consumers value authenticity, transparency, and exceptional experiences. They seek trustworthy brands that align with their values and consistently deliver quality interactions.
But what exactly defines success in terms of brand credibility, and how does one establish themselves as a trusted authority? These questions drive us forward, inspiring us to rethink traditional notions of success and chart a new course toward credibility and influence.
In this article, we will explore impactful strategies for redefining success through the lens of brand credibility. We will uncover practical insights and actionable steps to help businesses of all sizes build credibility, foster trust, and achieve long-term success in today’s competitive marketplace.
Understanding Brand Credibility
In a whirlwind of consumer choices, establishing a credible brand isn’t just an option—standing out from the competition and earning customers’ trust is necessary.
Brand credibility forms the foundation of success, allowing businesses to forge authentic connections and cultivate long-lasting relationships with their audience.
At its core, brand credibility relies on several foundational principles. Authenticity takes center stage, reflecting a brand’s unwavering commitment to its values and principles. Transparency further bolsters credibility by fostering open and honest communication and nurturing trust with the audience. These principles differentiate brands and inspire consumer confidence.
Brands can become industry leaders by prioritizing authenticity, transparency, and value delivery. In today’s fast-paced business world, brand credibility is vital for achieving sustained success and industry leadership.
6 Strategies for Building Brand Credibility
Establishing and maintaining brand credibility is paramount for success in today’s competitive marketplace. Here are six crucial tactics to help your brand establish valuable trust and credibility with your audience.
Embrace Authenticity
Embracing authenticity is like uncovering your brand’s secret sauce — the ingredient that makes it truly captivating. This strategy involves staying true to your brand’s values, identity, and purpose to establish an authentic connection with your audience.
Imagine stepping into a room and immediately feeling at home. That’s the power of authenticity. It is a magnet, drawing individuals towards your brand and fostering a profound sense of belonging.
Start by defining your brand’s core values and mission, understanding what sets your brand apart and what you stand for. Then, communicate these values consistently across all touchpoints, from your marketing materials to customer interactions.
Authenticity is about being genuine and transparent, so don’t be afraid to show your brand’s human side. Share stories, experiences, and behind-the-scenes glimpses that resonate with your audience and reinforce your authenticity.
Prioritize Transparency and Open Communication
Transparency is non-negotiable in a world where consumers demand greater visibility into businesses’ inner workings. Transparency builds trust by providing customers with clear, honest, and accessible information about your brand, products, and practices.
Open communication fosters authenticity and reliability, showing your audience you are forthcoming and accountable. It involves sharing your successes, challenges, and failures, demonstrating humility and a commitment to continuous improvement.
Whether through clear and accessible product information, responsive customer service, or regular updates on company policies and practices, open communication demonstrates respect for your customers and fosters a sense of mutual trust and understanding.
Interacting with your audience and ensuring they stay informed builds credibility and the foundation for long-lasting relationships built on trust and transparency.
Deliver Exceptional Value
Delivering exceptional value is fundamental for building brand credibility and establishing a solid connection with your audience.
Beyond simply providing products or services, it’s about exceeding expectations and consistently delivering meaningful benefits that resonate with your customers.
Beyond meeting your customer’s needs, providing value involves exceeding them and consistently going the extra mile to align with their desires and aspirations. It’s about profoundly understanding their needs and consistently delivering experiences that satisfy, inspire, and uplift them.
Delivering exceptional value requires an ongoing commitment to innovation, quality, and customer satisfaction. By evolving and refining your approach, you can continuously identify new ways to enhance the customer experience and provide added value that sets your brand apart from the competition.
Maintain Consistency
Consistency is not just about maintaining a uniform appearance; it’s about weaving a seamless narrative that resonates across every touchpoint, leaving a lasting impression on your audience’s psyche.
Imagine a brand that presents itself differently on its website, social media platforms, and email communications. The lack of consistency may confuse customers, weakening the brand’s credibility and trustworthiness.
In contrast, a brand that maintains consistency in its voice, visuals, and messaging across all channels reinforces its credibility and fosters a sense of trust among its audience. It provides stability and assurance, allowing your audience to navigate the digital world’s noise confidently.
Adhering to a consistent brand voice, visual identity, and messaging strategy creates a cohesive brand experience that leaves a memorable imprint on your audience’s minds. Maintaining consistency helps your audience easily recognize and connect with your brand across different channels.
Leverage Social Proof
In today’s digital landscape, leveraging social proof is a strategic way to establish trust and foster connections for the future.
With consumers increasingly relying on others’ opinions and experiences, the significance of positive reviews, heartfelt testimonials, influential endorsements, and portfolios cannot be overstated.
Social proof’s impact extends beyond validation. It fosters a sense of community and trust. When satisfied customers share their experiences, it spreads positivity and cultivates a community of brand supporters.
Active engagement with your audience showcases transparency and authenticity, reinforcing your standing as a trustworthy authority within your industry. Leveraging social proof will strengthen brand credibility and establish lasting relationships with customers.
Invest in Content Creation
Investing in content creation emerges as a game-changing strategy for brands aiming to redefine success in today’s bustling digital age. In this era of rapid information consumption, crafting compelling blog articles, engaging videos, and interactive social media content isn’t just about standing out; it’s about leading the charge toward credibility and connection.
Content creation presents an unparalleled opportunity for businesses to showcase their expertise and deliver real value to their audience. Investing in content creation can help you explore industry trends, offer actionable advice, and present solutions to common challenges. Continuously providing top-notch content customized for your audience’s interests and needs allows you to establish your business as a trusted authority and earn credibility over time.
With search engines favoring fresh and relevant content, brands that regularly churn out engaging material are poised to soar in search rankings, boosting their visibility and drawing organic traffic to their platforms.
By strategically leveraging content, you can build brand awareness, boost engagement, and ultimately achieve your business objectives.
Conclusion
Success in brand credibility hinges on more than financial metrics or market dominance; it’s about forging authentic connections, fostering trust, and providing meaningful value to the audience.
Navigating the path to redefine success through impactful brand credibility strategies requires a commitment to authenticity, transparency, and exceptional value delivery. In our rapidly evolving business landscape, brands must adopt a comprehensive approach to building genuine connections and trust with their audience.
At AVINTIV, we understand brand credibility’s pivotal role in today’s dynamic business environment. With over 12 years of experience building and nurturing over 400 brands, we have the expertise and insight to help your business grow in 2024 and beyond.
If you are ready to elevate your business to new heights and exceed your goals, our team of strategists is here to help. Contact us today, and let’s collaborate to drive innovation, growth, and success for your brand in the rapidly changing marketing landscape.
After all, brands choose to partner with AVINTIV when they want to do one thing: GROW!
A solid brand identity is essential for long-term success in today’s competitive business landscape. A unique brand identity helps differentiate you from competitors, builds customer loyalty, and ensures a lasting impression.
This detailed guide will take you through the essential steps for building a strong brand identity that engages your target audience and sets up your business for success.
Define Your Brand Strategy
Before exploring your brand’s visual elements, it’s crucial to define your brand strategy. Start by clearly articulating your mission, values, and unique selling proposition. Understand your target audience and determine what sets your business apart from competitors. This foundation will act as a guiding principle throughout the brand identity development process.
Develop a Distinctive Brand Personality
Each successful brand has a distinct personality that reflects its values and resonates with its customers. Think about the emotions and traits you want your brand to convey. Is your brand playful and lighthearted, or sophisticated and professional? Craft a brand personality that matches the preferences and aspirations of your target audience.
Create a Memorable Brand Name and Logo
Choosing the right brand name and designing an impactful logo is critical to brand identity. Your brand name should be easy to remember, pronounce, and spell. It should also convey the essence of your brand. Similarly, your logo should be visually appealing, distinctive, and reflect your brand’s personality. Contact one of our award-winning designers to ensure a polished and cohesive visual representation.
Craft a Consistent Visual Identity
Maintaining consistency is crucial for establishing a solid brand identity. To make your brand stand out, develop a visual identity system with a color palette, typography, and visual elements such as icons or patterns. These elements should be consistently used across all brand touchpoints, including your website, social media profiles, packaging, and marketing materials. This consistency helps build recognition and strengthens your brand’s presence with your audience.
Define Brand Voice and Messaging
Your brand’s voice and messaging are crucial in shaping perceptions and connecting with your audience. Determine the tone of voice that aligns with your brand personality and resonates with your target customers. Develop clear brand messaging guidelines, including key phrases, taglines, and storytelling techniques. Ensure that your messaging is consistent across all communication channels.
Build Brand Awareness Through Content Marketing
Content marketing is an effective tool for enhancing brand visibility and positioning your brand as an industry leader. Develop valuable, high-quality content for your audience, including blog posts, videos, infographics, and social media updates. Consistently share this content across relevant channels to increase brand visibility and engage with your target customers.
Foster Brand Advocacy and Engagement
Building a solid brand identity goes beyond visuals and messaging. It involves cultivating meaningful relationships with your customers. To cultivate brand loyalty, actively seek customer feedback, promptly respond to questions, and offer exceptional service. By exceeding customer expectations, you can encourage them to share their positive experiences with others. Harness the power of social media and online communities to build and maintain a dedicated customer base.
Building a Strong Brand Identity the Award-Winning Way
Building a solid brand identity is a multifaceted process that demands careful planning and consistent execution. Following this guide, you can craft a brand that connects with your audience, differentiates you from competitors, and fosters long-term customer loyalty.
Investing the time and effort into building a solid brand identity will set your business up for success in the dynamic marketplace. We are here to help and guide you through, contact our award-winning design team to ensure you’re set up for success.
A robust marketing strategy is paramount to success in today’s fast-paced and competitive business landscape. It is the driving force that elevates brands above the noise, connects them with their target audience, and generates tangible results. However, crafting and executing an effective marketing plan requires specialized expertise, creativity, and time, making it a daunting task for many businesses. This is where a reputable marketing agency comes into play, offering a wealth of knowledge and skills to propel your brand toward greatness. But with a myriad of agencies vying for your attention, how do you choose the right one?
This comprehensive guide will walk you through the key factors to consider when selecting the perfect digital marketing agency for your business. From defining your objectives and assessing their expertise to evaluating their track record and cultural fit, we leave no stone unturned to ensure you make a well-informed decision. Let’s embark on this empowering journey together and unlock the secrets to choosing the right marketing agency that will lead your brand to triumph.
Define Your Objectives: The North Star of Your Search
Before diving into the sea of marketing agencies, take a step back to define your objectives. What are your specific goals, and what outcomes do you want to achieve through marketing efforts? Whether it’s increasing brand awareness, driving website traffic, boosting sales, or engaging a new target audience, clear objectives serve as your North Star in selecting the right agency that aligns with your vision and business goals.
Assess Their Expertise: A Master of Their Craft
Expertise is the backbone of any reputable marketing agency. Assess their knowledge and skills across various marketing channels, from content marketing and SEO to branding and web design. A top-notch agency will be well-versed in the latest marketing trends, technologies, and best practices, allowing them to craft innovative strategies tailored to your unique needs.
Evaluate Their Track Record: Proven Success Stories
Actions speak louder than words. Look for a marketing agency with a proven track record of success. If the marketing agency doesn’t have accessible social proof, you can request case studies and references to gauge their previous achievements and client satisfaction. A history of driving tangible results for businesses like yours will strongly indicate their capabilities and commitment to excellence.
Understand Their Process: From Strategy to Execution
A well-defined and transparent process is crucial in the realm of marketing, especially with branding and digital marketing agencies. Inquire about their approach to building brands, crafting marketing strategies, executing campaigns, and measuring results. A strategic and data-driven process ensures that your marketing efforts are well-structured, measurable, and adaptable to changing market dynamics.
Explore Their Creativity: A Spark of Innovation
Creativity is the heartbeat of impactful marketing campaigns. A truly outstanding agency will infuse innovative ideas into its strategies, setting your brand apart from the competition. Look for a team that can think outside the box and create captivating content and visuals that resonate with your audience.
Consider Their Cultural Fit: A Harmonious Partnership
A strong cultural fit between your brand and the marketing agency fosters a harmonious partnership. Assess their values, work ethic, and communication style to ensure seamless collaboration. An agency that understands and embraces your brand’s personality will create an authentic and compelling message that speaks directly to your audience.
Gauge Their Communication: An Open Dialogue
Effective communication is the cornerstone of any successful partnership. Evaluate the agency’s responsiveness and openness in their communication. A transparent and responsive agency will inform you of progress, promptly address concerns, and collaborate effectively to achieve your goals.
Review Their Resources: A Robust Team and Tools
A well-equipped agency can handle your marketing needs with precision and proficiency. Assess the size and expertise of their team to ensure they can cater to your specific requirements. Sometimes, a traditional agency with a large team isn’t always the best route. Many brands prefer working with boutique agencies that are specialists and offer the full white glove experience. Additionally, inquire about the marketing tools and technologies they leverage to enhance their strategies and measure performance.
Consider Their Pricing Structure: A Valuable Investment
The cost of marketing services is a significant consideration for businesses of all sizes. Evaluate the agency’s pricing structure to ensure it aligns with your budget and expected return on investment. Remember, a valuable investment in marketing can yield substantial rewards for your business when choosing the right marketing agency.
Trust Your Instinct: The Gut Feeling
Last but not least, trust your instincts. After conducting thorough research and assessments, pay attention to your gut feeling about the agency. A sense of trust and alignment with their vision can be a strong indicator that you are making the right choice for your brand’s growth.
In conclusion, choosing the right marketing agency is a pivotal decision that can significantly impact the trajectory of your business. When making an informed decision, it’s essential to define your objectives, assess expertise, evaluate track records, understand the process, explore creativity, consider cultural fit, gauge communication, review resources, and contemplate pricing structure.
By doing so, you equip yourself with the necessary tools. As you embark on this journey, trust your instinct and partner with a marketing agency that shares your vision, values, and passion for success. Together, you will conquer the marketing landscape and propel your brand toward greatness and acclaim.
AVINTIV was founded by our fearless CEO, Jon Boles, a serial entrepreneur and investor who had been dissatisfied with the agency experiences he had in the past. After investing hundreds of thousands of dollars and not finding the right fit, he was inspired to create an agency that met his needs and helped other businesses facing similar challenges. Fast forward to today, and the agency has worked with some of the biggest brands in the world, helping generate hundreds of millions of dollars.
As an award-winning boutique agency, we treat our clients as partners, not just clients. We are dedicated to understanding your goals and delivering exceptional results through impactful marketing strategies.
If you want a marketing partner who genuinely cares about your success, contact us today for a complimentary strategy call, and let’s take your brand to new heights together!
If you’re a dentist or periodontist, it’s no secret that there seems to be a new dental office that opens up on every street corner now. Do you know the actual numbers, though?
In 2012, an article by Dental Economics stated, “In the last five years, competition has increased in dentistry. Seventy-five percent of dental practices have experienced production declines since the Great Recession. Many offices are in danger of continuing this trend if they do not come to terms with what it takes to grow a practice in the new dental economy.
In 2015, the United States had 195,722 practicing dentists. That’s the equivalent of having 60.9 dentists per 100,000 population.
Now that you understand the dentistry industry across the board is becoming extremely competitive let’s switch over and go over statistics from the lovely customers in the United States that use local dental services.
“77% of patients use online reviews when finding a new healthcare provider.”
It doesn’t matter what type of business you’re in; customers are looking to see reviews from other real customers. It shows social proof on the level of care and quality that your business has to offer. With something as important as finding a new local dentist, you better believe that the potential customer is researching your business and your reviews before making a call.
“75% of customers expect companies to provide a consistent experience across multiple touchpoints.”
In 2020, the majority of the potential customers that are looking to bring their business to you are researching you on multiple platforms. They’re looking at your Google reviews, Yelp reviews, website, and social media handles. They want to make sure that you’re the real deal before they bring you their business. Switching dentists or periodontists isn’t as easy as changing which restaurant you want to eat tonight.
Your online experience has to match across the board. Now is the time to tighten up all aspects of your brand, or your competition who do that well will continue to grow.
“70% of customers say technology makes it easier for them to take their business elsewhere.”
As we’ve mentioned above, with the amount of competition and level of technology we all have at our fingertips, finding a new dentist has never been easier for a potential customer. They aren’t just looking at your business; they’re researching 2-3 dentists and periodontists at the same time to find the right fit for what they’re looking for.
What is SEO?
For those of you who are reading this blog and don’t know or understand what SEO is, fear not, we’ll explain it.
SEO stands for Search Engine Optimization. SEO is the process of increasing the quality and quantity of website traffic by increasing the visibility of your website through organic search engine results.
For instance, anytime you type something into Google, the SERPs (search engine results pages) are showing you the closest information that you were looking for. Although there are a lot of variables on how Google shows its results, the majority of the search results on page one or two of Google have heavily optimized their SEO to be seen over their competition.
Example: You’re a Scottsdale, AZ, dentist, and your website pops up on page 40 when someone types in “Scottsdale Dentist” into Google. You decided to hire an agency to improve your SEO, and after a few months, your business now pops up on the first page of Google for “Scottsdale Dentist.” You can see how much value that would be for you. Thousands of people in Scottsdale will now know what your business is and where you’re located, which will increase website traffic and grow your top-line revenue.
Why is SEO important for dentists and periodontists in 2020?
Back in the day, customers would look in the yellow pages to look up local dentists. I’m sure you remember those days. Now, Google and SEO are the new yellow pages. If your business isn’t adequately listed or you haven’t optimized your SEO for dentists, it’s highly likely that not many new customers are finding your business online.
Referral businesses are not scalable. There will be a time when the referrals stop coming in.
When you optimize your website with SEO for dentists, and your website is popping up on the first page of Google, you’re essentially getting free traffic. If your site is optimized correctly, then a percentage of that traffic will convert into paying customers.
In this article, we’ll be going over five need to know tips on SEO for dentists and periodontists for 2020.
1. Determining the right keywords
Before beginning SEO, you want to research and learn the right keywords for your business to rank for. We would start by listing the services that you offer and follow that by the general location (city, state, local) search terms. A couple of examples would look like: Teeth Whitening, Crowns, Braces, fillings, local Scottsdale dentist, etc.
You want to make sure that you’re focusing on keywords that have the intention of working with a dentist. For instance, “at-home teeth whitening” is still teeth whitening, but that person doesn’t plan on going to a dentist. You would want to use the phrase “dentist teeth whitening near me.” You have to remember that Google’s primary goal is to provide solutions that match what the user is searching for; otherwise, it doesn’t give the user the best experience. Picking the right keywords is extremely important.
Ideally, you’ll want to have a mixture of keywords that have high search volume but also long-tail keywords that will be easier to rank for. If you try to search for “dentist” when there are 823,000 search volume, that will be much more difficult.
If you don’t know how to do proper keyword research, you can always contact us for assistance. Every successful SEO campaign should have very in-depth keyword research and planning done behind the scenes. The research dives into your brand, your competition, your customers, and carefully decide keywords and key phrases that people are searching for based on the research. The research will be able to tell what your competitors are ranking for and how much traffic is going to their sites based on each keyword. Successful campaigns will ensure that the research is utilized in both the on-page and off-page campaigns to ensure that your website will be on page one of Google for many of your selected keywords.
2. Having a well-built website with user experience in mind
One of the most important aspects of running a successful company in 2020 is having an up-to-date website with the basics that every consumer expects you to have. If you’re a dentist or periodontist with a 5+-year-old website that hasn’t been updated, you are losing thousands of dollars every single week.
Unique Website Design
In 2020, you need to stand out from all of the other dentist or periodontist websites that are out there. You have a one in one hundred chance of having each new potential customer choosing you. If your website doesn’t have a unique design or stand out, you won’t be among their top three choices.
With how many choices are out there right now, your website design, structure, colors, and layout need to match the flow and experience that your potential customers are looking for. If it doesn’t meet their needs, they’re right onto the next competitor of yours.
Avintiv Media has been named top Web Design Agency in the United States for the past two years in a row, and that comes from us understanding what customers are looking for on a website.
Responsive Design & Development
In 2018, over 58% of site visits were from mobile phones. If that alone doesn’t show you the need to have a mobile-friendly (responsive design), we go into more detail why its a necessity for 2020.
Google stated that 61% of users are unlikely to return to a mobile site they had trouble accessing, and 40% visit a competitor’s site instead. That’s a pretty significant number.
Back in July 2019, Google switched its search engine to mobile-first indexing. Mobile-first indexing means Google predominantly uses the mobile version of the content for indexing and ranking. If your website isn’t developed for mobile, then you can expect to take a hit with your rankings while your mobile-friendly competitors start moving up the rankings.
If you’d like to find out how mobile-friendly your website is or isn’t, contact us today.
Website Speed, Performance, and Usability
The world we live in has become more and more impatient. We are all used to being able to access everything with a button press of a phone now. You can order a car, food, and anything else you’d like from your mobile phone.
If your website speed doesn’t meet the standards of what a potential customer is looking for, then they will leave your site and go to your competitor.
Google started using site speed and performance as a search ranking factor for their algorithm starting back in 2010. That means, if your website is slower than Google would like, they are going to move you lower in the rankings as they feel it will give the person searching a lousy experience. Google is a business, and they aren’t going to show off websites on page one that aren’t optimized properly as it shows the business owner doesn’t care that much.
One of our client’s Google rankings started to drastically climb up towards page one after we made significant updates to the speed of their website. The example below is after just one round of updates.
Content, Content, Content – Content is still king
Content on your website is one of the most critical aspects of your website and SEO campaign that you can do. Having the right type of content on your dentist website or periodontist website is crucial. Your website visitors want to learn more about the services that you offer and also know that you’re legit and an authority figure in your industry.
The more optimized pages of content on your website allow you to rank for even more keywords on Google. You can’t rank on page one for “Dentist in Scottsdale” unless you have content on your website or SEO campaigns that matches that description.
The majority of the dentists that we’ve been able to get on page one of Google for over 30+ keywords have over 30 pages on their website.
Each one of your services needs to have its page and go into detail explaining what you offer with that service.
For a great example of one of the service pages, we’ve built for our client, check out Malek Periodontics.
3. Enhancing On-Page SEO for Dentist Website
Before today you have probably heard the term SEO before, but a lot of you want to know, “What is on-page SEO?”
On-page SEO is the SEO work that’s done on your website and individual pages to rank higher in search engines, earning more traffic and an increase in revenue.
One of the most significant factors that Google makes as it becomes more sophisticated is relevance. How relevant is your page or content to the search query? Google doesn’t want to give its users a bad experience by showing a page that has nothing to do with what they were wanting.
Think of it like you’re at a restaurant (Google), you order a hamburger (search for local hamburger restaurant), and the server (search engine) delivers a taco (local taco restaurant). Tacos are still delicious, but it’s not what you ordered. Get the point.
Below are the areas that we would focus on for any beginners with on-page SEO.
Meta Tags
One of the most important things to consider for on-page SEO is your meta tags. Meta tags are snippets of text that describe a page’s content to Google search engines and crawlers.
Meta tags provide more relevance syncing between your content and a search query searching for similar content. You will get higher rankings if the relevance of your meta tag matches what the user is searching for, along with their satisfaction.
Meta Titles
One of the most critical meta tags we’ll be discussing is your title tags. Meta Titles have a drastic impact on your search rankings and are visible to the regular user who’s searching Google. The words will appear at the top of each tab in their browser for both organic results and paid ads.
The title tag explains to the user what the page is about before they click on it. Google and other search engines look at the title tag and compare that to the rest of the content on the page.
If you’re working inside of WordPress, we highly recommend the Yoast SEO plugin. The Yoast SEO plugin allows you to create a custom title tag within each page very quickly. Make sure to keep your title tags descriptive and short. It will show “green” when it’s the correct length.
Think of this as you standing outside next to your competitors with billboards in your hands. What would you say about your webpage versus your competition? Be sure to add in your relevant keywords and location to help with rankings.
Meta Descriptions
Meta descriptions help search engines determine the page’s topic and the audience that will find value. More importantly, the meta descriptions explain what users will find on the page if they click on the link.
When writing meta descriptions, keep in mind quality is still king (or queen). A very well written meta description can generate higher rankings in the search results, along with a higher click-through rate with users.
We recommend keeping your description between 165 and 175 characters long. See an example of one of our local periodontist clients below.
Heading Tags
If you want to have any success with on-page SEO, heading tags are a necessity. Your website and every page should include multiple heading tags, ranging from the H1 to the H6. The most important heading tag is the H1.
The H1 heading is usually the page title or name of the page or post. On a category page, your H1 would be the name of that category. On a product page, your H1 would be the name of that product. You can only use one H1 heading per page. Otherwise, you will get docked for SEO.
As you write your page content, you can also use the H2 and H3 headings to introduce different sections of your page or content. An H2 heading is just like a chapter in a book. The section you’re reading now is an H4 heading since a section of a subsection. This will help Google and other search engines be able to read the structure of each page and rank them accordingly.
Internal Linking
Getting your website content to rank correctly is going to need links. Google begins to rank your pages and posts better when they’re linked to somewhere else on the web.
Internal links are also important in connecting your content to give Google a better understanding of how your website is structured. This will also allow link juice to pass through your site better.
Internal linking can get broken up into two categories: internal and external.
Internal links throughout your site and blogs will deliver a better user experience for your visitors and will also enhance your SEO. An example of this can be seen below.
An internal link is a hyperlink that goes from a word or phrase on your website page to another website page or blog within your website. An external link is a hyperlink that goes from a word or phrase on your website page, which goes to an external website page away from your website.
You want to make sure that the internal links open in the same web browser tab so the user can see the flow. When doing internal links to external websites, you want to make sure they open up in a new web browser tab, so the user doesn’t leave your site.
When doing internal links, make sure you’re using anchor text (the word or phrase that is being linked) that relates to the URL that it’s pointing to so you don’t get penalized by Google.
Optimize Your Images
When you’re deciding what images to use on your website, make sure they are unique and relevant to that page. Users are much more likely to react to an image before they begin reading a post.
With how popular Instagram and social media, in general, has grown to be, our society is trained to react to images first.
When using images on your site, make sure you’re using the highest quality images possible. Google and other search engines prefer higher resolution images.
You always want to keep page speed in the back of your mind when adding in images. Resize your images below a 150KB file size to ensure that it doesn’t negatively affect your website speed.
When adding in an image, make sure that you always add in the image alt-text. An optimized alt-text gives Google another clue on what your page is about. The alt tag should be used to describe what the image is about, so it’s visible by Google’s crawlers.
We’ve already gone over what SEO is and also what on-page SEO is. Your head may or may not be spinning already. Either way, fear not, we’re here to help you.
Off-page SEO (or off-site SEO) refers to actions that happen outside of your website that have an impact on how your website ranks within search engine result pages (SERPs).
If you haven’t started with working on your on-page SEO, make sure you start that before diving into your off-page portion of your SEO campaign.
True off-page SEO is one of the most challenging but essential aspects of your SEO campaign. There are a lot of variables that come into play when perfecting your off-page SEO campaigns.
You want to make sure you stay clear from companies that promise you “x” amount of links for $200 per month. The majority of those companies perform black-hat SEO and will eventually get your website banned from Google. Don’t take shortcuts when it comes to your SEO.
Building quality backlinks is one of the most important aspects of off-page SEO. Google and other search engines use backlinks to indicate the quality of the content that’s linked. A site with more high-quality backlinks will usually rank much better than the same site with fewer backlinks.
For today’s article, we’re going to keep our recommendations simple and geared towards dentists and periodontists.
Citations and Directory Listings
Citations and directory listings are the first and easiest step for you to get more links to your website. Citations are mentions of your practice name, address, and phone number (NAP). You first start with having that information listed on your website, mainly on your contact page and also in the footer of your website.
Citations are a significant factor in how Google ranks businesses in its local listings. The more your business is mentioned online also plays into how high you rank in the listings.
Once you’ve made sure that your citation matches across the board, you can then get it listed in relevant directories.
You will then want to get your business listed in all local directories that apply to your type of business.
Make sure that your actual business name is listed in all of your directory listings, and it’s not a combination of the business name and the dentist’s name. This causes a lot of confusion for customers trying to find your business.
There are a lot of industry-specific directory listings. If you search for “dentist directory listings,” there should be a ton that pops up. Otherwise, you can always hire a company to submit your information to every listing that has to do with your business and industry.
The top three directory listings are General Business Directories, Industry Specific Directories, and Local Directories.
Google My Business
Your Google My Business page will be one of the most important aspects when completing your citations and directories check-list.
Google My Business page is one of the fastest ways of seeing results for SEO. Setting up your account is extremely easy.
Once your Google My Business page has been verified, you can then add photos and add more content to describe your business better.
5. Reviews
Online reviews are critical for many reasons, so don’t bypass this thinking that it’s not a big deal. Over 90% of people searching online look at reviews before visiting the business. That’s a considerable number.
Online reviews are also another way to increase your SEO rankings since Google uses reviews as another way of deciding how to rank your website. If you’re a local business with 10x the amount of 5-star reviews, the chances are that your business is going to be at the top of Google’s local 3-pack.
As you can see, our SEO client, Malek Periodontics, has 38 reviews with a 4.6-star rating, and they are #1 in the Google 3-pack listings. This has drastically changed the amount of traffic they have gotten.
The more 5 star reviews you get on Google, the more Google will want to show your Google My Business page off in the Google local 3-pack and will result in moving up the rankings in the SERPs.
You should always have a patient leave a review as they’re leaving an appointment or in a follow-up email with a small gift or incentive.
In Conclusion
As you can see, we went over a lot of information regarding SEO tips for dentists and periodontists. We showed you the data on how many people search online, how they decide on what company they buy from, and how you can be seen by more of your ideal customers. If you follow the above tips and strategies, you should get a lot more website traffic and, in turn, a lot more patients coming through your door. If you have any questions or want a quality SEO agency to assist you with all of this, feel free to contact us today.
It’s no secret that the cannabis and CBD industry has been growing at light speed for the last couple of years. Both cannabis and CBD are mainstream where every day people are talking about the health benefits and are curious about learning more about them.
In fact, the cannabis industry is projected to hit $66.3 billion by 2025 and the CBD industry is growing to all new heights as well. The CBD industry is expected to reach $22 billion by 2022.
With those times of numbers with a big fat “B” behind them, you know there are a lot of people trying to rush into a goldmine and make a huge profit.
In this article, we’re going to talk about how our client, 3Win Corp, decided to skip the gold and sell shovels to all the gold miners like back in the 1800s during the gold rush.
Who is 3Win Corp?
3Win Corp is a wholesale CCELL® distributor, in 29 states in the US and 5 foreign countries. The company originated in 2015, growing from 6 employees to 38 employees within the last 12 months, with over 50 in 2019.
Their main clients are dispensaries, research labs, and extraction facilities. 3Win Corp is one of only four distributors worldwide that can sell and distribute CCELL® products, known for being the industry standard.
Selling Shovels in the Gold Cannabis Rush
Ever since the cannabis boom, everyone is trying to get in somehow. The majority of business owners and investors try to break into the industry by owning dispensaries, growing cannabis, or launching cannabis products.
Not 3Win Corp. They noticed a need in the market. Marijuana and CBD aren’t going anywhere and they knew that. Instead of offering the actual product itself, they offer the highest-quality accessories.
3Win Corp offers CCELL® products that are known for being the industry standard in vape technology. The vaping market is estimated to reach almost 55 million adults who vape by 2021. That’s a lot of people who need high-quality products to go with their marijuana and CBD products.
The Cannabis Market is Cut-throat Competitive
In 2018 alone, the cannabis industry had over $10 billion in investments that went towards marketing, advertising, and R&D. Some might think that the marijuana industry is a bunch of “hipsters” or people that just like to smoke pot. That couldn’t be further from the truth. Everyone is wanting a piece of this pie.
With that said, it has gotten more and more difficult to grow your cannabis brand over the years. Major investors and funding have got involved, which has made the playing field a bit unfair unless you have some massive firepower behind you.
This is one thing that 3Win Corp has ran into as the majority of its competitors are doing over $100 million per year in revenue and have major funding. They knew that they had to put forth more marketing firepower to saturate the market. They’ve since done just that but first, we’ll go into what they were dealing with.
Poor UI/UX/CX – Lack of Clarity and Consistency
3Win Corp was experiencing slower growth and loss of revenue. They had a website, but it wasn’t converting. Call-to-actions on the site were poorly displayed, and the customer experience was lacking – the site was not leading to an increase in sales.
The site did not highlight 3Win Corp’s phenomenal product offerings and capabilities. This made it nearly impossible to close deals unless they were in person, resulting in high costs for travel and print collateral. The sales team was frustrated with the sales process, and customers were frustrated with the lack of clarity and accessibility of 3Win Corp’s product offering.
Poor Search Engine Visibility
3Win Corp had little no SEO work done prior to working with Avintiv Media. With how many laws and regulations hinder how the cannabis and CBD industries advertise their brand, SEO and content creation have become the most important tactic in growing these types of brands.
3Win Corp was resting close to the 26th page of Google for every keyword that they wanted to rank for, which put them very far behind their competition.
Extremely Slow Load Times
3Win Corp had a landing page with not much usability or functionality. The older website experienced extremely slow load times which made it harder to grow the business. Due to slow load times, visitors would leave before engaging with the site leading to little to no conversions.
Slow load times were hurting 3Win’s Google rankings and increased bounce rates exponentially. Google now expects every website that wants to rank to have their website built properly with an amazing customer experience.
Over 47% of users expect a website page to load in two seconds or less. Even worse, over 40% of users won’t wait more than three seconds before leaving the site. Everything is customer-centric and to win in a competitive market, you must focus on the customer and not the competition.
The Solution – How 3Win Corp Grew 2000% in 2018
Custom UI/UX Design and Development
3Win Corp knew they needed a higher converting website and reached out to a couple of agencies, but the others didn’t play the part of what they were looking for. 3Win Corp stated, “When we reached out to Avintiv Media, we knew it was a no brainer with how professional you guys are and the experience you gave.”
Brand awareness and consistency built into the user interface and experience
Mobile-first and device responsive design
Conversion focused on engaging CTA’s built with clarity and consistency
Easy navigability, mobile-friendly and clean functionality
Built each page with on-page SEO enhancements
Website currently gets over a 92% rating with Google
“We get so many compliments on our website and brand, which gives more confidence to the employees and people that work with 3Win Corp.”
SEO Strategy and Implementation
We implemented SEO initiatives, strategies and campaigns focused on Google algorithms and visibility growth. 3Win Corp’s competition has invested heavily in SEO so there was a lot of catching up to do.
3Win Corp now has a convertible website and ranks on page 1 of Google for many of their targeted keywords.
3Win has experienced consistent growth and the ability to build out entirely new teams for customer service as a result of steady traffic flow and lead generation.
3Win Corp has experienced 8x growth in hiring employees since our campaign launch. In 2018, they increased 35% in sales, getting 8+ new leads per day, and their website traffic has gone up 2,000%.
As you can see, 3Win Corp experienced crazy amounts of growth in 2018. We can’t wait to share what we’re up to for 2019-2020 as it’s MUCH BIGGER!
If you’d like to see how Avintiv Media can help your brand become an industry dominator, reach out to us.
