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SEO for Business Owners: Boosting Your Online Visibility

Posted on by avintivmstg

In today’s digital age, having a solid online presence is pivotal for any business striving for success. With millions of websites competing for attention, guaranteeing your website achieves a top position in search engine listings is paramount. Search Engine Optimization is about more than climbing the ranks of search engine results; it’s about strategically attracting the right audience and converting them into loyal customers.

As a business owner, you likely understand the significance of SEO in enhancing your online visibility and attracting potential customers. However, navigating the complex SEO world can be intimidating, particularly for those unfamiliar with the concept.

In this comprehensive guide, we’ll discuss SEO’s essential components and provide actionable methods for enhancing your online presence and attracting more website visitors.

What is Search Engine Optimization?

Search Engine Optimization is at the heart of any successful online presence. It involves refining your website and its pages to rank better positions in Google and other search engine listings. Put plainly, SEO ensures that when individuals search for keywords relevant to their business or industry, their website stands out prominently among the top results.

Think of SEO as a digital roadmap guiding users to your website amid the vast online content. By strategically optimizing your website’s content, structure, and performance, you make it easier for search engines like Google to understand and rank your site based on its relevance and authority. It’s a dynamic and ever-evolving field that requires ongoing attention and optimization to maintain and improve your online visibility.

SEO is crucial for any business thriving in the competitive digital landscape. Whether someone is looking for a local restaurant, a digital marketing agency, or a pet grooming service, SEO ensures that your business is front and center.

Why SEO Is Important for Business Owners

As a business owner, understanding SEO’s pivotal role in enhancing your online visibility and driving business growth is essential for staying ahead in today’s competitive landscape. 

As the digital marketplace evolves rapidly, embracing effective SEO strategies empowers business owners to adapt and thrive amidst ever-changing consumer behaviors and technological advancements. It’s not just about being found; it’s about staying relevant and engaging in a digital ecosystem that demands continuous innovation and optimization.

SEO is pivotal in bridging your brand’s online presence with your target audience, influencing website design and content development. There’s no one-size-fits-all solution to SEO; instead, it requires a dynamic approach tailored to your industry, market segments, and brand identity.

  1. Increase Visibility and Exposure

Among the millions of websites competing for attention online, distinguishing yourself from the crowd can be challenging. SEO provides the means to enhance your visibility and capture the interest of your desired audience amidst this expansive online competition.

SEO ensures that your business appears prominently in search engine results when users seek information, products, or services related to your industry. Through strategic keyword optimization, content development, and technical enhancements, SEO magnifies your website’s visibility and exposure, allowing it to attract organic traffic effectively.

Think of SEO as your digital beacon, guiding users directly to your doorstep. Investing in SEO will enhance your visibility and establish the groundwork for long-term growth and success in the digital world.

  1. Target Specific Audiences

Reaching the right audience at the right time is crucial for driving conversions effectively. With SEO, you have the precision tools to target specific demographics, geographic locations, and user behaviors, ensuring your message resonates with those most likely to convert.

SEO enables you to tailor your online presence to perfectly align with your target audience’s interests, preferences, and needs. By leveraging techniques such as keyword research, audience segmentation, and content optimization, you can develop tailored strategies that directly resonate with the hearts and minds of your ideal customers.

By knowing the needs of your audience and providing valuable content that tackles their challenges, you can attract a higher volume of qualified traffic to your website and nurture long-lasting relationships with your customers.

  1. Build Credibility and Trust

Credibility and trust are invaluable assets in digital marketing. They can significantly influence consumer behavior and purchasing decisions. SEO is a powerful tool for building credibility and trust for your business by establishing your website as a dependable and authoritative source within your field.

One method through which SEO increases credibility is by elevating your website’s visibility and ranking in search engine results. When users encounter your website listed among the top results for relevant search queries, they are inclined to view your business as trustworthy and dependable. Furthermore, SEO fosters the development of top-notch, informative content that highlights your proficiency and caters to the requirements of your audience.

You can position yourself as a trusted advisor and thought leader in your industry by consistently delivering valuable content that educates and informs your audience. SEO enhances credibility and fosters more profound connections with your audience, ultimately increasing trust and loyalty.

  1. Cost-Effective

One of the remarkable aspects of SEO is its cost-effectiveness compared to traditional marketing methods. While avenues like print advertising or television commercials can quickly drain your marketing budget, SEO offers a more sustainable and budget-friendly alternative.

Investing in SEO allows you to reach a broader audience without breaking the bank. Unlike paid advertising, where you must continuously allocate funds to maintain visibility, SEO provides long-term benefits with less investment. Enhancing your website and content to rank organically in search engine results allows you to attract quality traffic without incurring additional costs per click or impression.

SEO allows you to focus on specific keywords and demographics, ensuring that your marketing endeavors target those most likely to convert into customers. Investing in SEO boosts your online visibility and optimizes your marketing budget for maximum impact and efficiency.

Steps to Boost Your Online Visibility

In today’s fiercely competitive digital landscape, businesses that aim to enhance their online visibility and extend their reach to a broader audience must adopt effective SEO strategies. These strategies are designed to improve search engine rankings, increase organic traffic, and broaden digital footprints.

  1. Keyword Research and Strategy

Meticulous keyword research is at the heart of every successful SEO campaign. This crucial process involves delving deep into your target audience’s mindset to uncover their specific terms when searching for products or services like yours. 

Crafting a comprehensive keyword strategy goes beyond simply selecting popular keywords. It requires a keen understanding of user intent and using long-tail keywords tailored to address specific queries. Although these keywords may show lower search volumes, they frequently enhance conversion rates by targeting users closer to making a purchase.

By understanding user intent, you can align your keyword strategy with your audience’s needs and desires, ensuring that your content resonates effectively.

  1. On-Page Optimization

On-page optimization is like fine-tuning your website’s engine to operate at its peak on search engine result pages. It involves meticulously adjusting various elements directly on your website to make it more appealing and relevant to search engines. This includes optimizing meta tags, headings, and internal links to ensure they align seamlessly with search engines like Google’s algorithms.

Integrating strategic keywords organically within your content enhances your search ranking and the value you provide to your audience. By incorporating these keywords thoughtfully, you improve visibility and offer valuable information that resonates with your target audience.

Focusing on on-page optimization allows you to refine critical elements like website loading speed, mobile responsiveness, and user-friendly navigation.

  1. Content Creation

In the digital realm, content marketing is the cornerstone of boosting online visibility and driving traffic. It’s more than just words on a page; it’s about crafting valuable, engaging content that resonates with your target audience. Every content you produce, from blog posts to videos, should be strategically designed to attract and retain your audience’s attention.

Effective content creation begins with understanding your audience’s needs, interests, and pain points. Thorough research and keyword analysis help you identify relevant topics and themes to focus on. By addressing your audience’s queries and providing solutions to their problems, you can position yourself as a trusted authority in your industry.

Whether educational articles, entertaining videos, or insightful infographics, delivering valuable content builds credibility and trust with your audience. This ultimately drives organic traffic and fosters business growth.

  1. Link Building Techniques

Link building involves acquiring backlinks from external websites to improve your site’s authority and credibility in the eyes of search engines. By acquiring backlinks from authoritative external sources, businesses can enhance their website’s credibility and establish themselves as industry leaders.

An effective link building technique is outreach, which allows you to contact other website owners or bloggers in your industry to request backlinks. Another link-building technique is crafting compelling, shareable content, which lies at the heart of effective link building. You can naturally attract backlinks from reputable websites seeking to reference and endorse your valuable content by producing high-quality articles, infographics, and resources that resonate with your target audience.

Businesses can harness the transformative power of link building to propel their digital success to new heights.

  1. Mobile Optimization

Optimizing your website for mobile devices is not merely an option but a necessity in the current mobile-focused landscape. With a substantial portion of internet traffic originating from smartphones and tablets, ensuring a flawless mobile experience is crucial for improving your online presence and effectively interacting with your audience.

Mobile optimization involves more than responsive design; it’s about creating a tailored experience that caters to mobile users’ unique needs and behaviors. From fast loading times to intuitive navigation and touch-friendly interfaces, every aspect of your mobile site should be optimized to deliver a frictionless browsing experience.

You can enhance engagement, decrease bounce rates, and ultimately facilitate more business conversions by guaranteeing a seamless and user-friendly mobile platform.

  1. Local SEO Strategies

Local SEO strategies help businesses connect with their target audience in specific locations. Whether you operate a brick-and-mortar store or offer services to local customers, optimizing your online presence for local search is essential for generating leads.

Local SEO strategies enhance your website and online listings to prominently feature in local search outcomes. One of the most effective local SEO strategies is optimizing your website’s content with location-specific keywords and phrases. By incorporating city names, neighborhoods, and other geographic identifiers into your website’s content, you can indicate to search engines the relevance of your business to local queries in your area.

Implementing these local SEO strategies can increase your business’s visibility in local search results, attract a larger local customer base, and propel growth and success within your target market.

Tracking Your SEO Success

Tracking SEO success is crucial for business owners who want to gauge the effectiveness of their online visibility efforts. By monitoring key performance metrics, you can acquire valuable insights and make informed decisions about optimizing your digital presence.

One essential metric to track is organic traffic, which reflects the number of visitors visiting your website through search engine results. Observing fluctuations in organic traffic across periods can help you assess the effectiveness of your keyword targeting and content optimization efforts. 

Tracking keyword rankings allows you to evaluate your website’s visibility in search engine results pages. By monitoring the rankings of your chosen keywords, you can discern patterns and adapt your SEO approach accordingly to maintain or improve your rankings. Other metrics, such as conversion and bounce rates, provide insights into user engagement and your website’s overall effectiveness in converting visitors into customers.

Conclusion

In digital business, achieving and sustaining online visibility demands continuous innovation and adaptability. It’s a journey shaped by creativity, data-driven strategies, and a relentless pursuit of excellence.

At AVINTIV, we recognize the critical importance of SEO and staying ahead in this dynamic landscape. With a history of over 12 years and a portfolio boasting the growth of more than 400 brands, our agency stands ready to empower your business for success in 2024 and beyond.

If you are ready to elevate your business to new heights and exceed your goals, our team of strategists is here to help. Reach out to us today, and let’s collaborate to drive innovation, growth, and success for your brand in the fast-paced and continuously changing world of digital marketing.

After all, brands choose to partner with AVINTIV when they want to do one thing: GROW!

Overcoming the Fear of Failure: How to Embrace Risks and Grow Your Business

Posted on by avintivmstg

Fear of failure can shadow even the most confident and ambitious minds in the exhilarating entrepreneurship journey. But in the realm of success, failure is not an end; it is a stepping stone to greatness. 

 

As a top digital marketing agency that has worked with hundreds of successful entrepreneurs, one thing is for sure: everyone has some form of fear. That is why we are thrilled to take you on this empowering exploration of how to embrace risks and turn setbacks into opportunities for your business and life to flourish.

Embrace the Mindset of a Fearless Trailblazer

To conquer the fear of failure, first, we must embrace the mindset of a fearless trailblazer. It’s time to rewrite the narrative that failure must be dreaded and avoided. Instead, view it as an essential part of the journey to success. 

 

From the boldest entrepreneurs to the most prominent industry leaders, they have all encountered hurdles and setbacks on their path to greatness. Embrace a mindset of resilience, where you approach challenges as learning experiences, extracting wisdom from every stumble and using it as fuel to propel you forward with unwavering determination.

Set Clear and Ambitious Goals

With your fearless mindset in place, it’s time to set clear and ambitious goals for your business. 

 

Aim high and envision the future you want to create. Ambitious goals ignite the spark of enthusiasm within you and your team, driving you to take calculated risks and embrace growth opportunities. 

 

Define measurable objectives that serve as milestones on your path to success. Divide them into smaller, achievable tasks to keep you focused and motivated throughout the journey ahead.

Leverage the Power of Data and Analysis

In the modern business landscape, data is king. Use the power of data and analysis to make informed decisions and minimize risks. 

 

Perform comprehensive market research to gain insights into your target audience, competitors, and industry trends. Analyze customer feedback and behavior to gain insights into their preferences and pain points. 

 

Armed with this invaluable information, you can make strategic choices that align with market demands and customer needs.

Embrace a Culture of Innovation

Innovation is the heartbeat of growth and progress. Cultivate an innovation environment within your organization where creativity and out-of-the-box thinking are celebrated. Inspire your team to explore new ideas, experiment with novel strategies, and take calculated risks. Create a culture where failure is not penalized but seen as an essential part of learning. 

 

Innovation empowers your business to stay ahead of the curve and seize opportunities competitors may overlook.

Take Calculated Risks

Embracing risks doesn’t mean being reckless; it means taking calculated risks. 

 

Before making decisions, analyze the potential rewards and drawbacks of every opportunity. Understand the level of risk your business can afford to take, and be prepared to pivot if a particular strategy doesn’t yield the expected results.

 

 Balance ambition with prudence and take steps to minimize potential downsides while maximizing the potential for growth and success.

Learn from Setbacks and Pivot

Failure is not an end but an opportunity to learn, pivot, and evolve. When setbacks occur, analyze the root causes and extract valuable lessons from the experience. 

 

Use this newly acquired knowledge to refine your strategies and improve your processes. Flexibility and adaptability are vital in the face of challenges. Embrace change, and be willing to pivot when necessary to stay aligned with your goals and seize new opportunities.

Surround Yourself with a Supportive Network

Building a supportive network is crucial in overcoming the fear of failure. Surround yourself with like-minded entrepreneurs, mentors, and peers who share your vision and are eager to support your growth. Lean on this network for advice, guidance, and encouragement during challenging times. 

 

The collective wisdom and positive energy from your support system will fuel your drive and strengthen your determination to overcome any obstacles that come your way.

Celebrate Every Success, Big or Small

Amidst pursuing ambitious goals, remember to celebrate every success, big or small. Acknowledge the progress you make and take pride in your achievements.

 

Celebrations remind you of your resilience and determination, instilling confidence and enthusiasm within you and your team to keep pushing forward.

Develop a Resilient Mindset

Resilience is the cornerstone of overcoming the fear of failure. Cultivate a resilient mindset that views challenges as opportunities for growth. Embrace change enthusiastically, knowing that every obstacle you conquer brings you closer to your aspirations. 

 

When faced with adversity, remind yourself of the progress you’ve made and the vision you’re striving to achieve.

Seek Professional Guidance

Finally, don’t hesitate to seek professional guidance from experts and consultants who can offer valuable insights and strategies. Collaborating with a confident, assertive, and enthusiastic marketing agency can provide fresh perspectives, refined marketing strategies, and expert guidance to help your business thrive.

 

In conclusion, overcoming the fear of failure is not an impossible feat. With a mindset of a fearless trailblazer, ambitious goals, data-driven decision-making, a culture of innovation, calculated risks, and a supportive network, you’ll be equipped to face challenges with confidence and resilience. 

 

Embrace setbacks as stepping stones to greatness, celebrate every achievement, and seek professional guidance when needed. Embrace the growth journey with enthusiasm and an unwavering belief in your vision. 

 

Remember, success is within reach for those willing to embrace risks and grow beyond their fears. So, let’s embrace this empowering journey together and watch your business soar to unprecedented heights!

The Power of Effective Marketing: How it Can Transform Your Business

Posted on by avintivmstg

In today’s fiercely competitive business landscape, standing out from the crowd and reaching your target audience can be daunting. As a business owner, you understand the significance of attracting customers, generating leads, and driving sales to achieve sustainable growth. This is where effective marketing plays a transformative role in shaping the success of your business.

In this comprehensive guide, we will explore the power of effective marketing and how it can revolutionize your business, regardless of its size or industry. From building brand awareness to nurturing customer relationships, we will delve into the key components that make marketing a driving force behind business growth and success.

Defining Effective Marketing

Before diving into our journey into the world of effective marketing, it’s crucial to understand its core essence. Effective marketing goes beyond mere advertising; it involves a strategic approach that aligns your business goals with your target audience’s needs and desires. It is about creating value, solving problems, and positioning your brand as a solution provider in the minds of your potential customers.

Building Brand Awareness

A strong brand presence is the foundation of any successful marketing strategy. We’ll explore the importance of brand identity, consistency, and messaging in building brand awareness. By crafting a compelling brand story and communicating your unique value proposition, you can resonate with your audience and leave a lasting impression. Imagine your brand as the heartbeat of your business, pulsating with life and vitality, effortlessly capturing the attention of your target audience. 

Identifying and Understanding Your Target Audience

Knowing and understanding your target audience is the key to crafting marketing campaigns that truly resonate with your customers. It lays the foundation for creating branding and messaging that resonate deeply with your customers, driving them to take action. Through in-depth market research and the development of detailed buyer personas, you gain valuable insights into your audience’s preferences, pain points, and aspirations. Armed with this knowledge, you can tailor your marketing strategies to speak directly to their needs, fostering a strong emotional connection and building brand loyalty.

Effective messaging strikes an emotional chord, prompting customers to engage with your brand and become advocates for your business. When you know your target audience inside out, every piece of content you create becomes a powerful tool in driving business success, guiding your customers on a journey that leads them to choose your brand over competitors.

Crafting an Effective Marketing Strategy

Crafting an effective marketing strategy is a dynamic process that aligns your marketing efforts with your business objectives and target audience. An effective marketing strategy acts as a roadmap for achieving your business objectives. It begins with defining clear and measurable goals and gaining a deep understanding of your audience through market research and buyer personas. By choosing the most impactful marketing channels and tactics, you can create a tailored approach that resonates with your customers and maximizes your reach. Continuously monitoring and measuring the performance of your strategy allows for flexibility and adaptability, ensuring your marketing efforts remain effective in the ever-changing business landscape. With a well-crafted marketing strategy, your business can thrive, leaving a lasting impression on your customers and driving long-term success.

The Digital Frontier: Embracing Online Marketing

The digital landscape has revolutionized how businesses connect with customers, presenting an array of opportunities for growth. We’ll explore the transformative power of digital marketing channels, including social media, content marketing, email campaigns, and SEO. Discover how these platforms can propel your business to new heights, attracting a larger audience and fostering lasting relationships. Engage with your target audience through captivating social media content, establish authority with informative blog posts and videos, connect directly through personalized email campaigns, and boost online visibility with strategic SEO techniques. Embrace the possibilities of digital marketing and revolutionize the way your business reaches and engages customers, driving sustainable growth and success.

The Customer Journey: Nurturing Leads and Converting Sales

Effective marketing is a comprehensive journey that goes far beyond simply attracting leads. It involves building strong relationships with your audience, guiding them through the customer journey, and ultimately transforming them into devoted brand advocates. Lead nurturing is a key component of this process, where we’ll delve into strategies that keep prospects engaged and interested in your offerings. Through personalized communication, valuable content, and timely follow-ups, you’ll foster trust and credibility, ensuring that your leads remain warm and receptive to your brand’s message.

Measuring Success: Metrics and Analytics

Measuring the success of your marketing efforts is the cornerstone of a data-driven and results-oriented approach. In today’s fast-paced business landscape, making informed decisions is not a luxury; it is a necessity for staying ahead of the competition and achieving sustainable growth. At our digital marketing agency, we believe in the power of quantifiable metrics and cutting-edge analytics tools to unlock the true potential of your marketing campaigns.

Key Performance Indicators (KPIs) are the compass that steers your marketing strategy in the right direction. By defining and tracking these critical metrics, you gain invaluable insights into the effectiveness of your campaigns. As with all our valued partners, our collaboration is centered around identifying the most relevant Key Performance Indicators (KPIs) tailored to your specific business objectives. Whether your focus is on lead generation, customer acquisition, website traffic, conversion rates, or customer retention, these measurable metrics serve as essential compass points on your marketing journey. By closely monitoring these quantifiable measurements, you’ll have the tools to track progress, set achievable benchmarks, and gauge success over time. Together, we’ll ensure that your marketing efforts are not only strategic but also data-driven, empowering your business to make informed decisions that lead to continuous growth and excellence.

Staying Ahead: Embracing Innovation

In the ever-evolving business landscape, staying ahead of the competition is essential. Embracing innovation is our forte, as we explore cutting-edge marketing techniques to give your business a competitive edge. Artificial Intelligence (AI) enables hyper-personalized customer experiences through chatbots and AI-powered email marketing, while Virtual Reality (VR) immerses your audience in captivating and interactive brand experiences. Additionally, interactive content like quizzes and gamification boosts engagement, building stronger connections with your customers. With our passion for innovation and your business expertise, together, we’ll reshape the future of your industry and create a dynamic marketing strategy that sets your brand apart as a trailblazer. Let’s embark on this exhilarating journey of innovation and revolutionize the way you connect with your audience.

Conclusion

Effective marketing has the potential to transform your business by amplifying its reach, increasing brand recognition, and driving meaningful connections with your customers. By implementing a strategic marketing approach tailored to your business goals and target audience, you can position your business for sustainable growth and success.

Remember, marketing is not a one-time effort; it requires constant adaptation, creativity, and monitoring. By staying committed to effective marketing practices and embracing innovation, you can confidently navigate the dynamic landscape and unlock the true potential of your business. Let the power of effective marketing be the driving force behind your business transformation.

If you feel like your brand is destined for more, and you’re not reaching your full potential, reach out to our team of strategists, and we’d be happy to schedule some time to audit your brand and give you a strategy for pure growth!

Unlock your brand’s limitless potential! If you’re ready to take your brand to new heights and achieve pure growth, our team of strategists is here to help. Reach out to us today, and let’s schedule a complimentary brand audit and create a tailored strategy for your success!

Marketing 101: A Comprehensive Guide for Business Owners

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101: A Step-by-Step Guide for Business Owners

Introduction to Marketing 101

Marketing plays a crucial role in the success of any business. It is the process of promoting and selling products or services to customers. Mastering marketing fundamentals has become even more critical in today’s digital age. This guide will provide business owners with a step-by-step approach to understanding and implementing effective marketing strategies. By the end of this article, you will have a solid foundation in marketing principles and be equipped with the knowledge to take your business to new heights.

Understanding the Basics of Digital Marketing

In the digital era, understanding the basics of digital marketing is essential for any business owner. Digital marketing refers to the use of digital channels such as websites, search engines, social media, email, and mobile apps to reach and engage with potential customers. It offers many opportunities to target specific audiences, measure results, and optimize campaigns for maximum impact. To see success in digital marketing, you’ll want to have a good understanding of the various components and strategies involved.

Benefits of Digital Marketing for Businesses

Digital marketing offers numerous benefits for businesses of all sizes. 

Firstly, it provides a cost-effective way to reach a large audience compared to traditional marketing methods. With digital marketing, you can target specific demographics and measure the effectiveness of your campaigns in real time. 

Secondly, it allows for personalized and targeted marketing messages, which can result in higher conversion rates. 

Additionally, digital marketing provides an opportunity to engage with customers through social media and build brand loyalty. Digital marketing can help businesses increase visibility, generate leads, and drive sales.

Exploring Different Types of Digital Marketing

Digital marketing encompasses a wide range of tactics and strategies. It is essential to explore these different types to find the ones that align with your business goals and target audience. 

Some common types of digital marketing include search engine optimization (SEO), content marketing, social media marketing, email marketing, and paid advertising. 

SEO focuses on improving a website’s visibility in search engine results, while content marketing involves creating and sharing valuable content to attract and engage customers. 

Social media marketing leverages social media platforms to build brand awareness and engage customers. 

Email marketing is an effective way to nurture leads and drive conversions. 

Paid advertising involves placing ads on various digital platforms to reach a wider audience.

Industry titans are great at utilizing all of the mentioned digital marketing channels and utilizing the strengths and weaknesses of each to craft a winning strategy for their brand.

Building an Effective Digital Marketing Strategy

Building an effective digital marketing strategy is one of the most critical steps to see positive results from your digital marketing efforts. 

You can view your marketing strategy similar to Maps on your phone, showing you how to reach your destination and what to expect.

The alternative is what most business owners do now: not use navigation and aimlessly drive, hoping they get to their destination. Those days are long behind us, and it’s time to catch up with the times.

A digital marketing strategy outlines your goals, target audience, key messages, and the tactics you will use to achieve your objectives. 

It is crucial to conduct thorough market research to understand your target audience and their preferences. These initial steps will help you tailor your marketing messages and choose the most effective channels to reach them. 

Performing extensive market research and identifying your target audience will also teach you how to position your brand in the marketplace against your competitors properly.

Your strategy should also include a budget and a timeline for implementation. Regularly monitoring and evaluating your strategy will allow you to make necessary adjustments and optimize your marketing campaigns for better results.

The Role of Email Marketing in Your Strategy

Email marketing continues to be a powerful tool in the digital marketing landscape. It allows businesses to communicate with their customers and nurture leads directly. 

Email marketing can also build relationships, promote products or services, share valuable content, and drive conversions.

Building a quality email list is essential to fully leveraging the power of email marketing, which is why incentivizing visitors to subscribe is a great strategy.

Segmenting your email list based on customer preferences and behavior will allow for more personalized and targeted campaigns. Once you know your customer, you can craft compelling subject lines and engaging content to increase open and click-through rates. 

Like any marketing channel, you’ll want to regularly analyze the performance of your email campaigns and make adjustments to optimize your results.

The Power of Content Marketing in Driving Results

Content marketing is a strategic approach focusing on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience. 

It is a long-term strategy aiming to build customer trust and credibility and one of the best strategies to incorporate to help with your SEO and organic efforts. 

Content marketing can take many forms, including blog posts, articles, videos, infographics, and podcasts. 

The key to successful content marketing is understanding your target audience and creating content that addresses their pain points and interests. 

By consistently delivering valuable content, you can position your brand as an industry authority and drive organic traffic to your website. 

An easy way to get more eyes on your content is to promote it through social media, email marketing, and other channels to maximize its reach and impact.

Leveraging SEO Marketing for Increased Visibility

Search engine optimization (SEO) is the process of optimizing your website to rank higher in search engine results pages. 

When done correctly, SEO can significantly increase your website’s visibility and drive organic traffic. 

We have witnessed the power of SEO for our agency, AVINTIV, and all the SEO clients we’ve worked with.

We helped a plastics manufacturing company triple its business in under 24 months and generated a 4,000% ROI.

We also helped a cannabis brand grow to 9 figures through SEO and content marketing, which resulted in 5,400% growth over five years.

Now, these are not typical returns, but we wanted to share the importance of SEO and how impactful it can be to add it to your marketing strategy.

Once you know who your target audience and customers are, you’re able to dive into what their needs, pain points, and goals are.

Once you have your target audience data, you can leverage the power of SEO by conducting keyword research to identify the terms and phrases your audience is searching for.

Then, you can start incorporating these keywords into your website’s content, meta tags, and URLs. On-page SEO is one of the most crucial components of SEO, simply because it’s easy enough for anyone to be dangerous with it. But, just like anything, there is a specific science on performing proper on-page SEO, and each industry is different.

Another critical component of SEO is technical SEO and ensuring that your website’s loading speed is as quick as can be while also giving a great UI/UX experience to the website visitor.

Once the above has been completed, your off-page SEO is the next big item to tackle. Building high-quality backlinks from reputable websites can also boost your SEO efforts and domain authority score. 

Regularly monitor your website’s performance using analytics tools and make necessary adjustments to improve your SEO strategy.

Leveraging Social Media Marketing for Brand Awareness

Social media marketing is a powerful tool for building brand awareness and engaging with your target audience. 

With billions of active users on various social media platforms, businesses have the opportunity to reach a large audience and build meaningful connections. 

To leverage social media marketing effectively, start by identifying the most relevant platforms for your target audience. 

Create a compelling social media profile and consistently share valuable content that resonates with your audience. 

Engaging with your followers and promptly responding to comments and messages will give you an edge over your competition. 

Social media advertising is a great way to reach your target audience and drive traffic to your website. Facebook and Instagram ads are one of the quickest ways to increase your revenue drastically.

Regularly analyze your social media performance and adjust your strategy to optimize your results.

How to Choose the Right Digital Marketing Agency

Choosing the right digital marketing agency can make a significant difference in the success of your marketing efforts. 

When selecting an agency, consider their expertise and experience in providing the services you’re looking to invest in. 

You want to work with a digital marketing agency that has been in the trenches with its clients and has years of experience not only providing agency services but also building and growing brands in a variety of industries. 

Working with a marketing agency whose leadership team understands business exceptionally well is a much-added bonus that we recommend looking for.

Look for portfolios, case studies, and client testimonials to gauge their track record.

We wouldn’t recommend working with a niche marketing agency, as we have seen countless niche agencies using the same cookie-cutter templates for every client. Be very cautious of this.

Also, consider their communication style and responsiveness, as effective communication is crucial in any agency-client relationship. 

Finally, discuss pricing and contracts to ensure they align with your budget and objectives. Working with an agency that shows value versus just providing a product or service is an agency that can become a great partner.

By choosing the right digital marketing agency, you can access specialized skills, resources, and industry insights to help you achieve your marketing goals.

Tracking and Analyzing Your Marketing Efforts

Tracking and analyzing your marketing efforts is essential to measure the success of your campaigns and make data-driven decisions by utilizing web analytics tools to monitor key metrics such as website traffic, conversion rates, and engagement. 

Make sure to set up conversion tracking to understand which channels are driving the most conversions. 

Regularly review your marketing analytics to identify trends, strengths, and areas for improvement. 

A/B testing can help you optimize your campaigns by comparing different versions of your marketing materials and measuring their performance. 

By regularly tracking and analyzing your marketing efforts, you can identify what works and what doesn’t, allowing you to refine your strategies for better results.

Conclusion

Mastering marketing is crucial for any business owner who wants to thrive in today’s competitive landscape. 

By understanding the basics of digital marketing, exploring different types of digital marketing, building an effective digital marketing strategy, and leveraging key tactics such as email marketing, content marketing, SEO marketing, and social media marketing, business owners can drive results and achieve their marketing goals. 

Choosing the right digital marketing agency and tracking and analyzing marketing efforts are also essential steps in the journey to marketing mastery. 

Following the step-by-step guide outlined in this article, business owners like you can take their marketing efforts to new heights and achieve long-term success.

With over 12+ years of experience successfully building and growing 400+ brands, we possess the expertise and know-how to unlock a flood of growth for your brand. If you’re looking to grow to all new heights and be forced to increase your goals, feel free to reach out to one of our strategists. We’d love to see how we can help you achieve more growth. 

After all, brands choose to partner with AVINTIV when they want to do one thing: GROW!

Medical Practices Should Utilize Google’s New Search Feature For Virtual Healthcare

Posted on by avintivmstg

Due to the high risk of spreading COVID-19, many businesses, and healthcare providers have reduced or stopped seeing patients in person altogether. Social distancing is extremely smart right now, but what happens to patients that truly need to see a doctor or medical professional? People still need a way to continue to get medical care and treatment, especially from the safety and comfort of their own homes, which is why virtual healthcare is the new norm.

Since the start of the COVID-19 pandemic, we have seen the needs for telehealth, telemedicine, and virtual healthcare massively skyrocket for people around the world. March 2020 alone had a 50% increase in telehealth visits due to the coronavirus pandemic. Analysts are also expecting that medical care visits will be over 200 million this year, which is way up from their original expectation of 36 million visits for all of 2002.

Virtual Healthcare, telehealth

Now is the time to offer telemedicine for your practice as many people are still in need of medical treatments. We are going to be going over Google’s new search feature for virtual healthcare and how you can do the same.

Google Connecting People to Virtual Doctors

Google has decided to help people connect with their health care providers much more easily. Google’s main priority is to provide people with access to high-quality and authoritative information for their healthcare needs.

Google is currently rolling out new features in Google Search and Google Maps that will make it easier for people to connect to virtual doctors much easier. This feature will apply for any size medical practice that can offer telehealth services.

This new search feature will decrease the amount of stress and time when looking for help online. You won’t have to click on a medical provider’s name and then go to their website to see if they offer virtual healthcare options. Searching Google can be a daunting task, let alone for someone who needs medical attention. 

Google My Business Profile Displaying Virtual Healthcare Options

This new virtual care feature is for healthcare providers like doctors, hospitals, and mental health professionals. Someone searching for medical assistance might see a “get virtual healthcare” link on their search results or maps. The person searching will be able to click on their link where it will bring them to the healthcare providers’ website for more information. You will see later on what we recommend doing for that landing page.

Virtual Healthcare, Telemedicine, Source of Health

Due to every state having its own rules and regulations about what is currently open or closed, we’d recommend updating your information in your Google My Business profile. Google is automatically putting a link directly to healthcare providers’ COVID-19 information page on Google Search and Google Maps, so make sure to update yours. If you haven’t done so already, we recommend reading Google’s best practices on how healthcare providers should update their websites with the latest COVID-19 information. 

Landing Page For Your Telemedicine Options

If you want to do this correctly, we would highly recommend building out a telemedicine or telehealth landing page that is built specifically for virtual healthcare. The last thing you want to do is have someone click your virtual healthcare link, but your website says nothing about virtual healthcare options. Here is an example of a telemedicine landing page that we just built for a local Scottsdale, AZ medical provider.

Virtual Healthcare, Telemedicine, Source of Health

Make sure that your telemedicine landing page is straightforward and clear to understand. The whole goal of this page is to ensure confidence in the visitor that they know who you are, what you offer, and how they can make an appointment.

Treat the page as if the visitor has never heard of telehealth or telemedicine. We recommend listing out, “What is Telemedicine?” and then explaining the specifics on why telemedicine or virtual healthcare is important and what the benefits are. Remember, virtual healthcare is brand new to a lot of people that haven’t experienced it yet.

Next, list out the virtual healthcare services that you offer, so the visitor understands what you do provide and what you don’t provide. The last thing you’ll want is having to turn down a person who truly needs medical attention for services that you don’t provide.

Last but not least, list out how to become a new patient, what they should expect, and a call to action to either call now or book an appointment.

Virtual Healthcare Options in Search Results

This new virtual healthcare feature is beginning as a pilot for search results in the U.S.

Google gave an example of someone searching for “immediate care,” and the search results showed available virtual care options and related information about the visit. Some of this information would be on out-of-pocket costs charged for a visit (for those that don’t have health insurance). This will be an easy way for people to directly connect with a virtual healthcare provider without ever having to leave their homes. Virtual visits should take place on the healthcare provider’s platform of choice.

Someone searching for healthcare will be able to directly see in the results what virtual healthcare options are available and what the out-of-pocket costs are for a visit.

In Conclusion

The world is changing every day at a rate that most of us aren’t used to. Being in the medical and healthcare industry, now is your chance to step it up a notch and provide that extra level of care for patients that need virtual healthcare. If you need any help with optimizing your website for COVID-19, setting up your Google My Business profile for virtual healthcare options, or building telemedicine landing pages, contact us today. We are ready to help our community just as much as you are.

Why Local SEO Is Important for Your Marketing Strategy

Posted on by avintivmstg

March and April 2020 have been a whirlwind of uncertainty, confusion, fear, confidence, and a mixture of everything in-between. Every person and business in the world has been affected by COVID-19. It’s how we allow COVID-19 to affect our business that dictates our future journey. We’re writing an article on why local SEO is important for your 2020 marketing strategy because we chose to be the positive light helping businesses get through this difficult time.

You have a choice as a business owner. You can fold your arms, play the victim, and wonder why this has happened to your business and you. Or, you can take a step back, breathe, and plan how you’re not just going to survive, but figure out how your business can thrive. What can you do right now to bounce back 10x stronger than before?

We work with a variety of different industries, both online and local businesses, and thankfully they’re all doing well. We’ve helped every one of our clients pivot their business during these uncertain times, and it’s paying off for them. We’ve also had an influx of companies reach out to us to rebuild their branding, websites, and SEO as before COVID-19, they didn’t have the time to start these types of projects.

We have great sympathy for the entire world right now, especially business owners as this is not an easy time. If you haven’t already optimized your business for COVID-19, start with this article on What Your Business Should be Doing to Fight the Impact of Coronavirus (COVID-19).

Businesses Affected by COVID-19

Businesses all over have been drastically affected by COVID-19. Right now is the time for smaller companies to go head to head against their much larger competitor. If you own a local medspa with 3-4 employees and a 3,000sq ft office space, you have an amazing chance of surviving COVID-19 as you may not have the same challenges as the medspa with 20 employees, 10,000 sq ft office space and a $30,000 per month marketing expense.

We can speak on this topic as we have medical clients in that space right now who are planning on even financially helping or buying the other medspas that can’t weather the storm as it’s a smart play right now.

Now, before we go too far off track, we wanted to give you an example of businesses that are getting hurt from being closed, yet still keeping a positive outlook on life and doing whatever they can to grow their business during COVID-19.

Local SEO and Why It’s Important During and After COVID-19

We are going to go over why local SEO is so important now more than ever for businesses in the following industries: salons, spas, health and wellness, plastic surgery, medical, restaurants, massage, and cleaning services. It’s April 14th, 2020, as we write this article, and the State of Arizona, along with the rest of the country, is in complete lockdown.

Right now, most cities and shopping centers look like ghost towns, and that’s okay. Do you know how busy it’s going to be when everyone can leave the house and resume their normal lifestyle? We’re afraid most businesses won’t even know how to deal with the increase in demand for their restaurant, salon, spa, or shopping center.

Think about it. Everyone has been cooped up at home for two to three months with their spouse, pets, kids, etc. They want out, and they want to get back to their normal life of eating out, going to the gym, watching a movie, etc.

This exact reason is why local SEO is so essential for your business. You should want your business popping up on the first page of Google and #1 in the local 3-pack Google map when searching for your type of business. We are going to go over what local SEO is and five reasons why local SEO is important for your business right now.

What is Local SEO?

Local SEO (search engine optimization) is a way to optimize your business and its website to be visible and populate for location-based searches on Google. Local SEO is a strategy that can be incorporated into your marketing campaign to drive more organic traffic to your website, to give the user directions, and for the ability to call your phone number to visit you or set an appointment.

When a user is searching for specific keywords with the city, state, zip code, or near me searches added, your business should populate. Local search optimization is one of the best marketing tactics and strategies to grow your local business.

Below is an example of searches 

  • Restaurants near me
  • Bars near me
  • Scottsdale Medspas
  • Medical clinics in Phoenix

Avintiv Media has our proprietary process on how we get our local clients ranking on the first page of Google and in the 3-pack map. Some standard strategies can include content creation, on-page optimization, and off-page optimization with an emphasis on local directory listings.

5 Reasons Why Local SEO Is Important and Should be Your Main Marketing Focus for 2020

 

1. When COVID-19 is over, traveling, eating out, and shopping will be busier than ever.

One of the biggest misconceptions when wanting to grow your business is building your marketing around current events. That is slightly true but mostly false. True SEO campaigns and strategies take 60-90 days before Google fully processes all of the changes and starts sending you more organic traffic. If you started local SEO today, you would start to see results around June 14th, 2020. June 14th, 2020, which would be weeks after the U.S. has lifted its lockdown policies, and people would slowly going back out and looking at places to eat and shop.

Not only that, I can attest to this, but most of us do not look like our best selves right now, whether it’s from nails or hair not being done or gyms being closed down. Gyms, medspas, hair salons, and any type of medical or health enhancement company are going to be booming with customers wanting to enhance their look. Is your medspa going to pop up #1 on Google when a user searches, or will your competitor take that spot?

A lot of your competitors are probably doing worse than you due to their company being larger with much more expenses. They are more than likely taking their foot off the gas, which is the perfect time to catch up to them before they even notice. We love working with the Davids of the world as we take down the Goliaths of the world. We genuinely want everyone to win, so we say that half kidding, but the other half being dead serious.

2. Local SEO stats you should know.

We can sit here and tell you why local SEO is so important for your business right now and in the near future, but we’d much rather you see real research and data. 

These stats can be found on our recent blog 5 Need to Know SEO Tips for Dentists and Periodontists for 2020.

3. Getting Your Business Listed on the Google 3-Pack Map

You, along with everyone else, have searched for something on Google and have clicked a business listed in Google’s 3-pack map. Most people never even go past the 3-pack map since Google launched it. 

Ironically, Moz completed a study where over 44% of the people who performed a local search, then clicked on the 3-pack listing. Only 8% of those people chose to press “load more” to see the rest of the results. Do you want to be a part of the 8% group of businesses?

The Google 3-pack map has made it extremely easy for people to find a business’s website, address, or phone number with just a few clicks. If you’re using a new smartphone, which is highly likely, your phone will give you turn-by-turn directions to that business within seconds.

Below is an example of one of our clients, who is a local dentist and periodontist. We’ve been grateful to have been working with them for almost two years now. We rebuilt their brand, website, and completed local SEO with ongoing SEO support. Within just a few short months, her business was on page one of Google and the Google 3-pack map for competitive keywords within her industry.

Local SEO, SEO, Dental SEO, Search results

4. Tourists and people that are traveling are going to use Google to find businesses near them.

Although it’s hard to imagine people traveling right now with everything going on with COVID-19, there will be a time in the near future when the world resumes back to how it was. When tourists travel to different places, they search Google for what’s around them. Odds are if you haven’t invested in optimizing your business for local SEO, they will not be finding your business.

As you can see in the image below, search engines (SEO) is the number one online used source for travel planning by leisure travelers and the second source for business travelers.

Make sure that you have a nicely designed website that will give your visitors a phenomenal experience; otherwise, Google won’t want to rank you towards the top.

 

Local SEO, SEO, Travel and vacation search results

5. Local SEO has the highest conversion rates out of all local advertising channels.

This reason is probably one of the most important because as a fellow business owner, we all understand ROI and revenue is much more important than analytics in a monthly report. There are many parts of SEO, but the two most significant elements are: getting your website more organic traffic and then having that organic traffic convert into paying customers.

There was a recent study done that showed an astounding 78% conversion of offline sales through local SEO, with almost 90% of those purchases being a physical store or location. Out of those local searches, 76% of the offline sales happened the same day, and 63% within just a few hours. I don’t know about you, but those are some pretty fantastic conversion rates.

When people are searching on Google through their mobile devices, chances are they are ready to buy something or come to your business within the next 24 hours. 

In Conclusion

With the addition of Local SEO, you’ll also be one of those businesses that can proudly say we not only survived COVID-19, but we also set our business up for future success and it’s now doing better than ever. Are you going to be that person? If so, schedule a FREE SEO audit with us today to see how well your local SEO is performing.

Top Tips For Being Productive While Working From Home

Posted on by avintivmstg

By now, working from home is no shock to the whole world. As we write this article, we’re going on 33 days of working from home. Although we’re a digital marketing agency and can pivot fairly quickly, it’s a culture change and shock to a lot of people that aren’t ready for it. Not to mention, a lot of people have a problem when forced to do something, even if it’s for the best. Thankfully, our entire team transitioned to 100% remote with ease as we helped each other through the mental change.

After seeing and hearing about a lot of companies and people struggling with the 100% remote transition, we figured we’d provide some value and give you the top tips that have helped our agency pivot 100% working from home with ease.

Top Tips For Being Productive While Working From Home

Before we dive into the top tips for being productive while working from home, we’d like to touch on a few things. Everything in life, whether good or bad, is analyzed and processed by your mind, your emotions, and how you feel about situations. You can follow all of our tips, but if you’re doing it while the news is on or you’re scrolling through social media looking for COVID-19 updates, you might as well throw these tips right out the window. You must eliminate all stress from your life and put blinders on during this new world we’re living in. Try to focus on the positives that have come from this. We know it’s hard to be positive during a tragic time, but it is very much possible as we’re writing this article from a very positive and happy place.

Make sure your house is clean and stays clean.

I know we sound like your mom in the 3rd grade to make sure you clean your room before you can play with your friends, but we’re serious. If you haven’t read the book “Make Your Bed,” we’ll start with your first task. From the moment you wake up, you must start the day with a sense of not only accomplishment but a clean and healthy start. It puts your mindset on attention to detail mindset for the day. A clean home will create a positive and stress-free environment for you and your work. This current situation might be much harder for those of you reading this that have a few kids running around at home but ask for help from others.

A lot of people struggle with their schedule while working remotely, which is why we recommend scheduling your cleaning on your Google calendar, where you can see it every day. We’re not kidding. Schedule out your chores and cleaning time on your calendar so you treat it as if you would like any other task in your life. I’ve personally been doing this for years, and it works like a charm. Even if you have a cleaning lady or company that usually comes, odds are, we’re all cleaning our houses right now. A productive day starts with cleanliness and positive energy.

Make sure that you set up a remote office in a room in your home.

This one might seem obvious, but we have to remember that some people live in studio or one-bedroom apartments. This tip also goes to anyone that has an office at home but decides to use the couch instead. No matter how much “flow” you think you have from a comfy chair or comfy couch, you should still set up a designated office in your home. Your office will allow you to sit up straight in a chair and type effectively on your computer. It won’t have you getting comfy like a couch cushion would, which will slowly put you to sleep throughout the day.

You should also treat different rooms in your house for different purposes; otherwise, you’re going to go crazy by being inside your home 24/7. If you work, read, watch tv, and talk to friends on Zoom all from your living room, chances are you’re going to get sick of your living room and feel trapped very soon. Spread your time throughout your entire home. If you have a smaller house or apartment, feel free to get outside while staying socially distant from people.

Communication with your team is crucial.

When working from home, we’re forced to read lines in a text message, email, or Slack channel versus seeing that person and having a conversation face to face. We’ve all had someone misread our text or email before and take the message the opposite way that you intended it to be read. That calls for increased communication with your team during these times.

Our team has two stand-up meetings on Slack and Zoom every week, managers meeting every Friday, and we all work live in slack together from 9 am – 6 pm Monday through Friday. Although our team has been working until 8 pm – 9 pm most nights as a lot of our clients have tight deadlines for COVID-19 projects and not much else to do right now outside of work and binge-watch your favorite Netflix series, Tiger King.

Making a schedule is crucial.

Some of you might live by a schedule, and some of you might hate schedules. Now is the time to get accustomed to a schedule if you want to be productive while working remotely from home. Some of you might be single and alone at home, but some of you might have a significant other and kids at home, so it could also be pretty hectic.

We highly recommend putting everything about your day in your Google Calendar. You can then color code your day. I’ll give you an example. I wake up every morning at 6:30 am and spend the next two hours reading, meditating, and journaling. I mark that blue in my calendar for personal time. I then color code which subjects I’m working on throughout the day: content creation is yellow, SEO is orange, sales is green, creative or branding is pink, and so on. You don’t have to go that granular. You can just start by adding everything to your calendar and breaking it down, so nothing catches you off guard, and you can visualize everything you genuinely plan to get done for the week. The other cool feature of Google Calendars is that you can break down that goal or time slot into bullet points of tasks or goals in the description box.

Google Calendar, Productive, Work From Home

Take a 10-15 minute break every 2-3 hours.

We started implementing this at our agency about a year ago. We saw research that increased productivity after taking a walk. When you’re staring at your computer screen for hours at a time, you need to give your eyes and brain a rest and refresh. Going for a walk is a great way to breathe some fresh air and get away from work.

We noticed that every time our team would walk around our neighborhood in Scottsdale, AZ, they would get a bunch of vitamin D from the sun, and see bright blue skies, birds chirping, and super green trees. How could that not freshen someone’s day up? So, we started pushing our team members to go on walks with each other. Going for a walk will also help you focus on the positives right now and show you how much bigger this universe is than just us and our needs during this time.

Set a timer on your phone every 2-3 hours, and it will remind you to go for a walk. We’d recommend bringing water with you as the odds are you haven’t hydrated enough while working away at your computer.

Use this software to work at home with ease.

Below is a list of some of the software we use at Avintiv Media to be productive while working remotely.

Slack

Slack is the same thing as an advanced chat room for your whole company. It’s a live chat system that allows you to take to your entire company or just one person at a time. Your company is a workspace, and it will enable you to organize communications by creating channels to organize group discussions. You can add text, links, files, and pretty much anything else inside slack that you would want to send to a colleague. Our agency counts on slack a ton, even when we are working at the office, since we have had remote team members all over the country.

Google Calendar

Google Calendar is just as it sounds; it’s a shared calendar linked to your Google Account. Google Calendar allows you to quickly schedule meetings or Zoom meetings while getting reminders about upcoming meetings throughout the day. Google Calendar works excellently with teams of any size. You can view what your other team members are working on or where they have free time for an up-and-coming meeting. This calendar has been a massive lifesaver for us at the agency.

Google Drive

Google Drive is a free online cloud-based storage system that allows you to store and access files online. Odds are, your company either uses Google Drive or Dropbox to organize all of your company files. Google Drive syncs all of your stored files to any of your devices, whether it’s your desktop, laptop, phone, or tablet. You can access all of your files in the cloud.

Zoom

Outside of being one of the best stocks to have invested in for the beginning of 2020, Zoom is one of the top software programs getting everyone through working remotely. Zoom is cloud-based videotelephony, online chat, and business telephone service you can use to video chat clients, team members, friends, or anyone else who has it. Zoom allows you to share your screen or draw on the screen, so it feels like you’re still face-to-face with those you’re meeting. We highly recommend using Zoom for all teams who are working remotely right now. Zoom has been one of the most significant culture pieces that have been holding our teams together. Our team is a big family, and we all know how we feel when we can’t see family for weeks at a time. Zoom allows us all to see each other’s faces, along with our clients, faces, multiple times per week.

ClickUp

ClickUp is a cloud-based project management system that is suitable for all sized businesses or projects. We use ClickUp to manage all of our client’s projects, budgets, timelines, and internal processes. One reason we’ve been able to scale our agency so quickly is due to the level of quality of our work and our streamlined processes. ClickUp has enhanced our processes to deliver an even more phenomenal experience to our clients.

If you’re having trouble organizing projects or collaborating on deliverables with your teammates, then we highly recommend you look at ClickUp. It has saved a lot of our projects from colliding with each other, as a lot of our projects are from different clients with different deliverables and similar timelines. Even if it’s you by yourself, it’s an excellent way for you to stay organized on what needs to be accomplished with your projects.

In Conclusion

We understand that right now is a difficult time for a lot of people in the world. There’s no way of sugar-coating that. It’s not what happens to you that defines you; it’s how you react and handle those situations that define you. There are a lot of positives to look at during this massive refresh the world is doing. A lot of us have taken for granted the little things in life, like leaving our houses or going to a restaurant. Right now, you have the full power to be productive working from home and keeping a positive attitude about life and work. If you need help with your business or want to pivot your business, feel free to contact us, and we can chat.

What Your Business Should be Doing to Fight the Impact of Coronavirus (COVID-19)

Posted on by avintivmstg

 

With everything that’s going on in the world, having to think about you and your family’s safety is terrible enough, but to then have to worry about how your business will survive COVID-19 adds to the stress. Just know, I am writing to you as a fellow entrepreneur and business owner that has clients, team members, and a future to protect as well.

During times of crisis or significant change, no matter what happens, it changes things. Change is out of your hands. It’s how you react to the change that matters. Do you want your business to just “survive” COVID-19, or do you want your business to “thrive?”

Now is the best chance you’ll have to take a step back, take a full deep dive into your business, and audit everything. Audits are usually scary, but look at the world we live in today, everything is a bit scary right now.

Today, we’re going to go over advice on how to manage the impact that Coronavirus, COVID-19, has on your business and how to come out ahead.

Top 10 Tips For Your Business to Survive Coronavirus (COVID-19)

 

Keep Your Team and Your Clients Safe

No matter what, your priority should be keeping your team and clients safe. I understand that most businesses need to stay open to keep food on the table for their families. Your team and clients are what has gotten you to this point and trust you to do the right thing. Here is a full list from the CDC for Interim Guidance for Businesses and Employers to Plan and Respond to Coronavirus Disease 2019 (COVID-19).

 

 

Cut Your Costs

Before you go slashing every cost in your business, take a deep breath, and read this through before making any type of action. I’ll be the first one to admit that when business is going well, we tend to let costs slide or continue to spend money that we wouldn’t have spent the first week we launched our business. Now is the time to make your business as lean as can be.

Below is a list of items that we recommend cutting or working with:

  • Software that you don’t need at the moment
  • Programs that your company sometimes use and sometimes don’t
  • Advertising costs (Unless you have a business that is still positive ROI on your ad spend during this time, I would shift your marketing strategy and build your organic channels up, like SEO and content creation)
  • Rent – Contact your landlord and let them know what type of position you’re experiencing. Ask for an extension or some kind of help to get you past this difficult time. Do you have an online business? Is it time to go remote for 60-90 days and skip the office space?
  • Office expenses – You can momentarily pause or cancel phone, internet, wifi, water, food delivery, etc.
  • Accounting – Are you able to contact your bookkeeper and have them pause services for 60-90 days?
  • Hired contractors that are on retainer (not in-house team) – Are you able to lower your monthly retainer or renegotiate during this time?

These are just some of the examples that you can do to eliminate costs to your business immediately. I wouldn’t recommend cutting costs so low that it changes your flow of current business, though, as we don’t know how long COVID-19 will last. If it only lasts 30 days, you’re going to wish you didn’t cut certain costs. If it lasts longer than 90 days, then you might want to pivot your company a bit more.

A great way to track your company costs for FREE is by using MINT.

 

Go 100% Remote For The Time Being

Allowing employees to work from home is the best possible way to keep your business, your clients, and the entire community safe. We’re all in this together, and it’s our job to stay home to get in front of COVID-19. Avintiv went 100% remote starting March 13th, 2020. Here are the results:

  • Our team has daily standup meetings in Slack and we’ve been even closer to each other during this time.
  • Our team can be comfortable at home while working even more hours due to boredom or not being able to go outside (If you have a great culture, you won’t have to worry about your team being lazy at home and not working).
  • We have daily Zoom meetings, which has been a total lifesaver. Our team and clients are enjoying how much facetime they get with us now since it’s not back to back meetings.
  • Our team has become more healthy from eating at home, drinking more water, and taking care of their bodies more.
  • Grateful – our entire team has become super grateful during this whole COVID-19 experience as you never know how truly good you have something until it’s gone.
  • Work productivity has increased due to our team, not leaving for appointments, the gym, traveling, etc. – Everything they need is in their home, so they are much more focused.
  • We were able to cut office expenses that we paid monthly for since we won’t be using them for another 30 to 60 days.

 

Buy Your Raw Materials or Goods in the United States

I know this won’t apply to everyone. Still, if you’re a company that gets its manufacturing or white-label products or goods in China or outside of the United States, we recommend searching for local manufacturers that will be able to work with you. Costs are usually much higher in the United States than in China but do you should be able to negotiate with them now in this time of need. You might find a wholesaler in the United States that has a lot of inventory of that same item you were getting overseas.

If you’re in manufacturing, clothing, eCommerce, skincare, or anything in-between, look for a company that can supply you locally for the time being.

 

Read These Books ASAP

Some of you have already read these books, but they are incredibly vital for the future success of your company. Since you have extra time on your hands, it’s best to strategize for the future of your company versus just worrying in the present. I would read these in order from top to bottom.

 

Make Sure Your Business Can Be Found Online

Right now, online website traffic moves up and down from week to week. We’ve heard of record-high numbers and then record low numbers. Just think, the majority of the world is at home for the next 30 to 60 days. What are they going to be doing? They’re going to be searching online for things. The majority of the population is already going crazy stuck at home. That means that once the world can go back outside and resume life, they are going to be shopping, eating at restaurants, drinking at bars, traveling, and going about life as it did before COVID-19.

If your business isn’t ranking in the 3-Pack Google Map or on the first page of Google, you’re losing TONS of business to your competitors that are. If you’re a business owner who has faith in their business and wants to double down while others pause, you should be using search engine optimization (SEO) strategies. These SEO strategies will allow you to pop up first on Google when consumers are out and about again. Correct white-hat SEO strategies take 30-90 days to implement anyway, so you have nothing but time right now. Below are some examples of how well just a few of our SEO clients are doing against their competition in competitive industries.

 

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Although times are scary for everyone right now, especially entrepreneurs, there is still a way to capitalize on this instead of just taking a huge loss. By getting your business to rank first on Google and in search results, you are providing value to customers who have just gone through what you went through. Then it’s up to you to give that customer a phenomenal experience when they find your business through Google.

Contact us if you’d like a FREE SEO audit or consultation on how to get your business to rank on Google.

 

Customer Experience

Just remember, with the whole world at home, and much more time on their hands, they are paying very close attention to everything right now. How you handle your business in times of crisis says a lot about your business and you as an owner. With that said, make sure you have a calm manner if you are posting on social media or in person. Don’t freak out. I repeat, don’t freak out. Right now, people want to find motivation, comfort and know that everything is going to be okay. Be the light that shines through this dark time.

When it comes to politics and emergencies like this, it is best not to take sides or post any type of fearful content on social media either. It’s best to create content that is positive, funny, and caring. Even if your business has lost customers or can’t be open right now, be the light on social media for your customers and your followers.

Now is not the time to show everyone your political beliefs or how you could run the country so much better. BE POSITIVE ON SOCIAL MEDIA!

Once COVID-19 is behind us, you must remain calm. If customers shop at your business and you’re running around like crazy to make up for lost revenue, then they won’t be coming back anytime soon. Just remember, customers want to support businesses during tough times, and if you give them a phenomenal experience, they will tell so many friends about it.

 

Pivot Your Business to Online Sales

We have been coaching business owners for the last three years to take their business online due to how much quicker an online business can scale. Do you have a business that can be transitioned online?

If you’re a personal trainer or gym, you should be developing at-home workouts and getting them to your customer base as quickly as possible. Utilize technology like Trainerize.

If you’re a local restaurant/bar, take your ordering online immediately by adding functionality on your website for both takeout and ordering online. I would also recommend adding free delivery with no personal interaction with someone.

If you don’t have a website, now is the time to invest in one and get your customers shopping online.

Now is the time to totally think outside the box and ask yourself how you can provide tons of value to people that are stuck at home right now. Maybe you’re a local restaurant and bar, and you want to start a private Facebook Group where the community can still engage with each other.

No matter your type of business model, most of you will be able to pivot and do something online to keep your current customer base.


If you need help with this, contact us and we can assist you in pivoting.

 

Hire a Business Coach or Consultant

If you’ve done everything in your power to get to where you currently are and you’ve tried everything, then reach out to a business coach or consultant. Hiring a business coach or consultant can help you take your business to the next level by paying to save the time of trial and error. Make sure when you hire someone, that they have experience building companies and that they have strategies on how to get you through a crisis such as COVID -19. I’ve personally been a consultant to over 250 businesses over the last ten years, and I can assure you that most of you are not at your full breaking point, you just need help getting over this little hump.

If you’d like a free consultation call, feel free to contact us. Right now, our goal at Avintiv is to help as many businesses get through this troubling time as possible because it’s scary and not comfortable. We’ve been in situations of fear for over a decade and are used to fighting for our client’s lives (clients with competitive industries).

 

If Worst Come to Worsts, Take Out an SBA Loan

SBA Loan, Small business loan, COVID-19 loan

I would usually never recommend a business going into debt unless it was a strategy to leverage debt to grow quicker. In this case, some companies will most definitely need to take out some form of a small business loan to get through these troubling times. Lower your ego and know that it’s okay if you need to take out a loan. There is no time for you to feel sorry for yourself because you have a business to run and grow.

Below are some options for the best options for small business loans during Coronavirus (COVID-19).

 

Conclusion

What we’re going through right now with COVID-19 is scary. There’s no lie in saying that. When you created your LLC or corporation, you made a silent promise to yourself that you would do everything in your power to protect your business at all costs. Nothing has changed. Maybe COVID-19 is a huge wake-up call to a lot of companies out there that haven’t changed much up over the years. All I know is that everything in life happens for a reason and it’s not about what happens to us, it’s about we reacted to the situation and handled it. I don’t know about you, but I took a much deeper dive into my business and noticed there is still much work to be done to hit my full vision. If you need any help or even a little advice, feel free to contact us, and we’ll set up a time to chat with you. Keep your head up and stay positive!

5 Need to Know SEO Tips for Dentists and Periodontists for 2020

Posted on by avintivmstg

If you’re a dentist or periodontist, it’s no secret that there seems to be a new dental office that opens up on every street corner now. Do you know the actual numbers, though?

In 2012, an article by Dental Economics stated, “In the last five years, competition has increased in dentistry. Seventy-five percent of dental practices have experienced production declines since the Great Recession. Many offices are in danger of continuing this trend if they do not come to terms with what it takes to grow a practice in the new dental economy.

In 2015, the United States had 195,722 practicing dentists. That’s the equivalent of having 60.9 dentists per 100,000 population.

Now that you understand the dentistry industry across the board is becoming extremely competitive let’s switch over and go over statistics from the lovely customers in the United States that use local dental services.

Marketing Stats for Dental Practices

Spectrio has provided the below stats.

“77% of patients use online reviews when finding a new healthcare provider.”

It doesn’t matter what type of business you’re in; customers are looking to see reviews from other real customers. It shows social proof on the level of care and quality that your business has to offer. With something as important as finding a new local dentist, you better believe that the potential customer is researching your business and your reviews before making a call.

“75% of customers expect companies to provide a consistent experience across multiple touchpoints.”

In 2020, the majority of the potential customers that are looking to bring their business to you are researching you on multiple platforms. They’re looking at your Google reviews, Yelp reviews, website, and social media handles. They want to make sure that you’re the real deal before they bring you their business. Switching dentists or periodontists isn’t as easy as changing which restaurant you want to eat tonight.

Your online experience has to match across the board. Now is the time to tighten up all aspects of your brand, or your competition who do that well will continue to grow.

“70% of customers say technology makes it easier for them to take their business elsewhere.”

As we’ve mentioned above, with the amount of competition and level of technology we all have at our fingertips, finding a new dentist has never been easier for a potential customer. They aren’t just looking at your business; they’re researching 2-3 dentists and periodontists at the same time to find the right fit for what they’re looking for.

 

What is SEO?

For those of you who are reading this blog and don’t know or understand what SEO is, fear not, we’ll explain it.

SEO stands for Search Engine Optimization. SEO is the process of increasing the quality and quantity of website traffic by increasing the visibility of your website through organic search engine results.

For instance, anytime you type something into Google, the SERPs (search engine results pages) are showing you the closest information that you were looking for. Although there are a lot of variables on how Google shows its results, the majority of the search results on page one or two of Google have heavily optimized their SEO to be seen over their competition.

Example: You’re a Scottsdale, AZ, dentist, and your website pops up on page 40 when someone types in “Scottsdale Dentist” into Google. You decided to hire an agency to improve your SEO, and after a few months, your business now pops up on the first page of Google for “Scottsdale Dentist.” You can see how much value that would be for you. Thousands of people in Scottsdale will now know what your business is and where you’re located, which will increase website traffic and grow your top-line revenue.

 

Why is SEO important for dentists and periodontists in 2020?

Back in the day, customers would look in the yellow pages to look up local dentists. I’m sure you remember those days. Now, Google and SEO are the new yellow pages. If your business isn’t adequately listed or you haven’t optimized your SEO for dentists, it’s highly likely that not many new customers are finding your business online.

Referral businesses are not scalable. There will be a time when the referrals stop coming in.

When you optimize your website with SEO for dentists, and your website is popping up on the first page of Google, you’re essentially getting free traffic. If your site is optimized correctly, then a percentage of that traffic will convert into paying customers.

Local SEO Stats, you should know: 

Over the last 20 years, our SEO team has been accumulating the knowledge and knowhow to develop SEO campaigns that have disrupted entire industries and grown clients over 2000%.

In this article, we’ll be going over five need to know tips on SEO for dentists and periodontists for 2020. 

 

1. Determining the right keywords

Before beginning SEO, you want to research and learn the right keywords for your business to rank for. We would start by listing the services that you offer and follow that by the general location (city, state, local) search terms. A couple of examples would look like: Teeth Whitening, Crowns, Braces, fillings, local Scottsdale dentist, etc.

You want to make sure that you’re focusing on keywords that have the intention of working with a dentist. For instance, “at-home teeth whitening” is still teeth whitening, but that person doesn’t plan on going to a dentist. You would want to use the phrase “dentist teeth whitening near me.” You have to remember that Google’s primary goal is to provide solutions that match what the user is searching for; otherwise, it doesn’t give the user the best experience. Picking the right keywords is extremely important.

Ideally, you’ll want to have a mixture of keywords that have high search volume but also long-tail keywords that will be easier to rank for. If you try to search for “dentist” when there are 823,000 search volume, that will be much more difficult.

 

Dentist SEO, SEO for dentists, Local SEO agency, Avintiv Media, keywords, Google Search Marketing

 

If you don’t know how to do proper keyword research, you can always contact us for assistance. Every successful SEO campaign should have very in-depth keyword research and planning done behind the scenes. The research dives into your brand, your competition, your customers, and carefully decide keywords and key phrases that people are searching for based on the research. The research will be able to tell what your competitors are ranking for and how much traffic is going to their sites based on each keyword. Successful campaigns will ensure that the research is utilized in both the on-page and off-page campaigns to ensure that your website will be on page one of Google for many of your selected keywords.

2. Having a well-built website with user experience in mind

One of the most important aspects of running a successful company in 2020 is having an up-to-date website with the basics that every consumer expects you to have. If you’re a dentist or periodontist with a 5+-year-old website that hasn’t been updated, you are losing thousands of dollars every single week.

Unique Website Design

In 2020, you need to stand out from all of the other dentist or periodontist websites that are out there. You have a one in one hundred chance of having each new potential customer choosing you. If your website doesn’t have a unique design or stand out, you won’t be among their top three choices.

With how many choices are out there right now, your website design, structure, colors, and layout need to match the flow and experience that your potential customers are looking for. If it doesn’t meet their needs, they’re right onto the next competitor of yours.

 

Dentist SEO, SEO for dentists, Local SEO agency, Avintiv Media, Web Design Agency, responsive website, Scottsdale web design agency, Phoenix Web Design Agency

 

Avintiv Media has been named top Web Design Agency in the United States for the past two years in a row, and that comes from us understanding what customers are looking for on a website.

 

Responsive Design & Development

In 2018, over 58% of site visits were from mobile phones. If that alone doesn’t show you the need to have a mobile-friendly (responsive design), we go into more detail why its a necessity for 2020.

Google stated that 61% of users are unlikely to return to a mobile site they had trouble accessing, and 40% visit a competitor’s site instead. That’s a pretty significant number.

Back in July 2019, Google switched its search engine to mobile-first indexing. Mobile-first indexing means Google predominantly uses the mobile version of the content for indexing and ranking. If your website isn’t developed for mobile, then you can expect to take a hit with your rankings while your mobile-friendly competitors start moving up the rankings.

Dentist SEO, SEO for dentists, Local SEO agency, Avintiv Media, Web Design Agency, responsive website, Scottsdale web design agency, Phoenix Web Design Agency

If you’d like to find out how mobile-friendly your website is or isn’t, contact us today.

 

Website Speed, Performance, and Usability

The world we live in has become more and more impatient. We are all used to being able to access everything with a button press of a phone now. You can order a car, food, and anything else you’d like from your mobile phone.

If your website speed doesn’t meet the standards of what a potential customer is looking for, then they will leave your site and go to your competitor.

Google started using site speed and performance as a search ranking factor for their algorithm starting back in 2010. That means, if your website is slower than Google would like, they are going to move you lower in the rankings as they feel it will give the person searching a lousy experience. Google is a business, and they aren’t going to show off websites on page one that aren’t optimized properly as it shows the business owner doesn’t care that much.

One of our client’s Google rankings started to drastically climb up towards page one after we made significant updates to the speed of their website. The example below is after just one round of updates.

Dentist SEO, SEO for dentists, Local SEO agency, Avintiv Media, Glendale Dentist, Scottsdale SEO Agency, Phoenix SEO Agency, Speed Report

Dentist SEO, SEO for dentists, Local SEO agency, Avintiv Media, Glendale Dentist, Scottsdale SEO Agency, Phoenix SEO Agency, Speed Report

Content, Content, Content – Content is still king

Content on your website is one of the most critical aspects of your website and SEO campaign that you can do. Having the right type of content on your dentist website or periodontist website is crucial. Your website visitors want to learn more about the services that you offer and also know that you’re legit and an authority figure in your industry.

The more optimized pages of content on your website allow you to rank for even more keywords on Google. You can’t rank on page one for “Dentist in Scottsdale” unless you have content on your website or SEO campaigns that matches that description.

The majority of the dentists that we’ve been able to get on page one of Google for over 30+ keywords have over 30 pages on their website.

Each one of your services needs to have its page and go into detail explaining what you offer with that service.

For a great example of one of the service pages, we’ve built for our client, check out Malek Periodontics.

 

3. Enhancing On-Page SEO for Dentist Website

Before today you have probably heard the term SEO before, but a lot of you want to know, “What is on-page SEO?”

On-page SEO is the SEO work that’s done on your website and individual pages to rank higher in search engines, earning more traffic and an increase in revenue.

One of the most significant factors that Google makes as it becomes more sophisticated is relevance. How relevant is your page or content to the search query? Google doesn’t want to give its users a bad experience by showing a page that has nothing to do with what they were wanting.

Think of it like you’re at a restaurant (Google), you order a hamburger (search for local hamburger restaurant), and the server (search engine) delivers a taco (local taco restaurant). Tacos are still delicious, but it’s not what you ordered. Get the point.

Below are the areas that we would focus on for any beginners with on-page SEO.

Meta Tags

One of the most important things to consider for on-page SEO is your meta tags. Meta tags are snippets of text that describe a page’s content to Google search engines and crawlers. 

Meta tags provide more relevance syncing between your content and a search query searching for similar content. You will get higher rankings if the relevance of your meta tag matches what the user is searching for, along with their satisfaction.

Meta Titles

One of the most critical meta tags we’ll be discussing is your title tags. Meta Titles have a drastic impact on your search rankings and are visible to the regular user who’s searching Google. The words will appear at the top of each tab in their browser for both organic results and paid ads.

The title tag explains to the user what the page is about before they click on it. Google and other search engines look at the title tag and compare that to the rest of the content on the page.

Dentist SEO, SEO for dentists, Local SEO agency, Avintiv Media, Glendale Dentist, Scottsdale SEO Agency, Phoenix SEO Agency

If you’re working inside of WordPress, we highly recommend the Yoast SEO plugin. The Yoast SEO plugin allows you to create a custom title tag within each page very quickly. Make sure to keep your title tags descriptive and short. It will show “green” when it’s the correct length.

Think of this as you standing outside next to your competitors with billboards in your hands. What would you say about your webpage versus your competition? Be sure to add in your relevant keywords and location to help with rankings.

Meta Descriptions

Meta descriptions help search engines determine the page’s topic and the audience that will find value. More importantly, the meta descriptions explain what users will find on the page if they click on the link.

When writing meta descriptions, keep in mind quality is still king (or queen). A very well written meta description can generate higher rankings in the search results, along with a higher click-through rate with users.

We recommend keeping your description between 165 and 175 characters long. See an example of one of our local periodontist clients below.

Dentist SEO, SEO for dentists, Local SEO agency, Avintiv Media, Glendale Dentist, Scottsdale SEO Agency, Phoenix SEO Agency

Heading Tags

If you want to have any success with on-page SEO, heading tags are a necessity. Your website and every page should include multiple heading tags, ranging from the H1 to the H6. The most important heading tag is the H1.

The H1 heading is usually the page title or name of the page or post. On a category page, your H1 would be the name of that category. On a product page, your H1 would be the name of that product. You can only use one H1 heading per page. Otherwise, you will get docked for SEO.

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As you write your page content, you can also use the H2 and H3 headings to introduce different sections of your page or content. An H2 heading is just like a chapter in a book. The section you’re reading now is an H4 heading since a section of a subsection. This will help Google and other search engines be able to read the structure of each page and rank them accordingly.

Internal Linking

Getting your website content to rank correctly is going to need links. Google begins to rank your pages and posts better when they’re linked to somewhere else on the web.

Internal links are also important in connecting your content to give Google a better understanding of how your website is structured. This will also allow link juice to pass through your site better.

Internal linking can get broken up into two categories: internal and external.

Internal links throughout your site and blogs will deliver a better user experience for your visitors and will also enhance your SEO. An example of this can be seen below.

Dentist SEO, SEO for dentists, Local SEO agency, Avintiv Media, Glendale Dentist, Scottsdale SEO Agency, Phoenix SEO Agency

An internal link is a hyperlink that goes from a word or phrase on your website page to another website page or blog within your website. An external link is a hyperlink that goes from a word or phrase on your website page, which goes to an external website page away from your website. 

You want to make sure that the internal links open in the same web browser tab so the user can see the flow. When doing internal links to external websites, you want to make sure they open up in a new web browser tab, so the user doesn’t leave your site.

When doing internal links, make sure you’re using anchor text (the word or phrase that is being linked) that relates to the URL that it’s pointing to so you don’t get penalized by Google.

Optimize Your Images

When you’re deciding what images to use on your website, make sure they are unique and relevant to that page. Users are much more likely to react to an image before they begin reading a post.

With how popular Instagram and social media, in general, has grown to be, our society is trained to react to images first.

When using images on your site, make sure you’re using the highest quality images possible. Google and other search engines prefer higher resolution images.

You always want to keep page speed in the back of your mind when adding in images. Resize your images below a 150KB file size to ensure that it doesn’t negatively affect your website speed.

When adding in an image, make sure that you always add in the image alt-text. An optimized alt-text gives Google another clue on what your page is about. The alt tag should be used to describe what the image is about, so it’s visible by Google’s crawlers.

If you’d like help with your on-page SEO, contact us today.

4. Enhancing Off-Page SEO for Dentist Website

We’ve already gone over what SEO is and also what on-page SEO is. Your head may or may not be spinning already. Either way, fear not, we’re here to help you.

Off-page SEO (or off-site SEO) refers to actions that happen outside of your website that have an impact on how your website ranks within search engine result pages (SERPs).

If you haven’t started with working on your on-page SEO, make sure you start that before diving into your off-page portion of your SEO campaign.

True off-page SEO is one of the most challenging but essential aspects of your SEO campaign. There are a lot of variables that come into play when perfecting your off-page SEO campaigns. 

You want to make sure you stay clear from companies that promise you “x” amount of links for $200 per month. The majority of those companies perform black-hat SEO and will eventually get your website banned from Google. Don’t take shortcuts when it comes to your SEO.

Building quality backlinks is one of the most important aspects of off-page SEO. Google and other search engines use backlinks to indicate the quality of the content that’s linked. A site with more high-quality backlinks will usually rank much better than the same site with fewer backlinks. 

For today’s article, we’re going to keep our recommendations simple and geared towards dentists and periodontists.

Citations and Directory Listings

Citations and directory listings are the first and easiest step for you to get more links to your website. Citations are mentions of your practice name, address, and phone number (NAP). You first start with having that information listed on your website, mainly on your contact page and also in the footer of your website. 

Citations are a significant factor in how Google ranks businesses in its local listings. The more your business is mentioned online also plays into how high you rank in the listings.

Once you’ve made sure that your citation matches across the board, you can then get it listed in relevant directories.

You will then want to get your business listed in all local directories that apply to your type of business.

Make sure that your actual business name is listed in all of your directory listings, and it’s not a combination of the business name and the dentist’s name. This causes a lot of confusion for customers trying to find your business.

There are a lot of industry-specific directory listings. If you search for “dentist directory listings,” there should be a ton that pops up. Otherwise, you can always hire a company to submit your information to every listing that has to do with your business and industry.

The top three directory listings are General Business Directories, Industry Specific Directories, and Local Directories.

Google My Business

Your Google My Business page will be one of the most important aspects when completing your citations and directories check-list.

Google My Business page is one of the fastest ways of seeing results for SEO. Setting up your account is extremely easy.

  1. Sign up for Google My Business
  2. Enter your business name
  3. Enter the address of your business location
  4. Specify the services your business offers
  5. Choose your business category
  6. Add a contact phone number and URL
  7. Complete your Google My Business verification

Once your Google My Business page has been verified, you can then add photos and add more content to describe your business better.

5. Reviews

Online reviews are critical for many reasons, so don’t bypass this thinking that it’s not a big deal. Over 90% of people searching online look at reviews before visiting the business. That’s a considerable number.

Online reviews are also another way to increase your SEO rankings since Google uses reviews as another way of deciding how to rank your website. If you’re a local business with 10x the amount of 5-star reviews, the chances are that your business is going to be at the top of Google’s local 3-pack.

Dentist SEO, SEO for dentists, Local SEO agency, Avintiv Media, Google My Business, Google Search

As you can see, our SEO client, Malek Periodontics, has 38 reviews with a 4.6-star rating, and they are #1 in the Google 3-pack listings. This has drastically changed the amount of traffic they have gotten.

The more 5 star reviews you get on Google, the more Google will want to show your Google My Business page off in the Google local 3-pack and will result in moving up the rankings in the SERPs.

You should always have a patient leave a review as they’re leaving an appointment or in a follow-up email with a small gift or incentive.

In Conclusion

As you can see, we went over a lot of information regarding SEO tips for dentists and periodontists. We showed you the data on how many people search online, how they decide on what company they buy from, and how you can be seen by more of your ideal customers. If you follow the above tips and strategies, you should get a lot more website traffic and, in turn, a lot more patients coming through your door. If you have any questions or want a quality SEO agency to assist you with all of this, feel free to contact us today.

How Our Cannabis Client Grew 2000% in One Year Through SEO & UI/UX

Posted on by avintivmstg

It’s no secret that the cannabis and CBD industry has been growing at light speed for the last couple of years. Both cannabis and CBD are mainstream where every day people are talking about the health benefits and are curious about learning more about them.

In fact, the cannabis industry is projected to hit $66.3 billion by 2025 and the CBD industry is growing to all new heights as well. The CBD industry is expected to reach $22 billion by 2022.

With those times of numbers with a big fat “B” behind them, you know there are a lot of people trying to rush into a goldmine and make a huge profit.

In this article, we’re going to talk about how our client, 3Win Corp, decided to skip the gold and sell shovels to all the gold miners like back in the 1800s during the gold rush.

Who is 3Win Corp?

3Win Corp is a wholesale CCELL® distributor, in 29 states in the US and 5 foreign countries. The company originated in 2015, growing from 6 employees to 38 employees within the last 12 months, with over 50 in 2019.

Their main clients are dispensaries, research labs, and extraction facilities. 3Win Corp is one of only four distributors worldwide that can sell and distribute CCELL® products, known for being the industry standard.

 

Selling Shovels in the Gold Cannabis Rush

Ever since the cannabis boom, everyone is trying to get in somehow. The majority of business owners and investors try to break into the industry by owning dispensaries, growing cannabis, or launching cannabis products.

Not 3Win Corp. They noticed a need in the market. Marijuana and CBD aren’t going anywhere and they knew that. Instead of offering the actual product itself, they offer the highest-quality accessories.

3Win Corp offers CCELL® products that are known for being the industry standard in vape technology. The vaping market is estimated to reach almost 55 million adults who vape by 2021. That’s a lot of people who need high-quality products to go with their marijuana and CBD products.

The Cannabis Market is Cut-throat Competitive

In 2018 alone, the cannabis industry had over $10 billion in investments that went towards marketing, advertising, and R&D. Some might think that the marijuana industry is a bunch of “hipsters” or people that just like to smoke pot. That couldn’t be further from the truth. Everyone is wanting a piece of this pie.

With that said, it has gotten more and more difficult to grow your cannabis brand over the years. Major investors and funding have got involved, which has made the playing field a bit unfair unless you have some massive firepower behind you.

This is one thing that 3Win Corp has ran into as the majority of its competitors are doing over $100 million per year in revenue and have major funding. They knew that they had to put forth more marketing firepower to saturate the market. They’ve since done just that but first, we’ll go into what they were dealing with.

Poor UI/UX/CX – Lack of Clarity and Consistency

3Win Corp was experiencing slower growth and loss of revenue. They had a website, but it wasn’t converting. Call-to-actions on the site were poorly displayed, and the customer experience was lacking – the site was not leading to an increase in sales. 

The site did not highlight 3Win Corp’s phenomenal product offerings and capabilities. This made it nearly impossible to close deals unless they were in person, resulting in high costs for travel and print collateral. The sales team was frustrated with the sales process, and customers were frustrated with the lack of clarity and accessibility of 3Win Corp’s product offering.

Poor Search Engine Visibility

3Win Corp had little no SEO work done prior to working with Avintiv Media. With how many laws and regulations hinder how the cannabis and CBD industries advertise their brand, SEO and content creation have become the most important tactic in growing these types of brands.

3Win Corp was resting close to the 26th page of Google for every keyword that they wanted to rank for, which put them very far behind their competition.

Extremely Slow Load Times

3Win Corp had a landing page with not much usability or functionality. The older website experienced extremely slow load times which made it harder to grow the business. Due to slow load times, visitors would leave before engaging with the site leading to little to no conversions. 

Slow load times were hurting 3Win’s Google rankings and increased bounce rates exponentially. Google now expects every website that wants to rank to have their website built properly with an amazing customer experience.

Over 47% of users expect a website page to load in two seconds or less. Even worse, over 40% of users won’t wait more than three seconds before leaving the site. Everything is customer-centric and to win in a competitive market, you must focus on the customer and not the competition.

The Solution – How 3Win Corp Grew 2000% in 2018

Custom UI/UX Design and Development

3Win Corp knew they needed a higher converting website and reached out to a couple of agencies, but the others didn’t play the part of what they were looking for. 3Win Corp stated, “When we reached out to Avintiv Media, we knew it was a no brainer with how professional you guys are and the experience you gave.”

3Win Corp, Web Design, Web Development, Award winning web developers, cannabis website, CBD website, Avintiv Media, UI/UX

What Avintiv Media Created:

  • Custom UI/UX Design & Development
  • Customer experience-centric UI/UX
  • Brand awareness and consistency built into the user interface and experience
  • Mobile-first and device responsive design
  • Conversion focused on engaging CTA’s built with clarity and consistency
  • Easy navigability, mobile-friendly and clean functionality
  • Built each page with on-page SEO enhancements
  • Website currently gets over a 92% rating with Google

“We get so many compliments on our website and brand, which gives more confidence to the employees and people that work with 3Win Corp.”

SEO Strategy and Implementation

We implemented SEO initiatives, strategies and campaigns focused on Google algorithms and visibility growth. 3Win Corp’s competition has invested heavily in SEO so there was a lot of catching up to do.

3Win Corp, SEO, on-page SEO, off-page SEO, Cannabis SEO, CBD SEO, marijuana SEO, digital marketing, Avintiv Media

What Avintiv Media created:

  • Competitive research & strategy
  • 12 month SEO campaign
  • Rebuilt Google Analytics with campaigns and goals
  • Completed National keyword research
  • Completed over 300 On-Page SEO enhancements
  • Completed over 200 Off-Page SEO enhancements
  • Had a campaign strategy of 50+ primary keywords
  • Had a campaign strategy of 30+ secondary keywords

What Were the Results?

3Win Corp now has a convertible website and ranks on page 1 of Google for many of their targeted keywords. 

3Win has experienced consistent growth and the ability to build out entirely new teams for customer service as a result of steady traffic flow and lead generation. 

3Win Corp has experienced 8x growth in hiring employees since our campaign launch. In 2018, they increased 35% in sales, getting 8+ new leads per day, and their website traffic has gone up 2,000%.

As you can see, 3Win Corp experienced crazy amounts of growth in 2018. We can’t wait to share what we’re up to for 2019-2020 as it’s MUCH BIGGER!

If you’d like to see how Avintiv Media can help your brand become an industry dominator, reach out to us.