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AVINTIV Made the INC. Regionals List of the Fastest-Growing Private Companies!

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AVINTIV is thrilled to announce a monumental achievement in our ongoing journey: we have been officially named one of the fastest-growing private companies in the Southwest by Inc. Magazine. 

This accolade places AVINTIV at #88 on the 2025 Inc. Regionals: Southwest List, a testament to our team’s tireless dedication, breakthrough creativity, and strategic expertise.

Being recognized on the list isn’t just about growth — it’s about delivering results that redefine what’s possible for modern brands. It validates the strategy, passion, and bold thinking we bring to every partnership and sets a new benchmark for what we aim to achieve moving forward.

What the Inc. Regionals List Means and Why It Matters to Us

Every year, Inc. spotlights the boldest, most ambitious businesses across the United States through its prestigious Inc. Regionals program. These region-specific rankings highlight the fastest-growing private companies that drive innovation, shape industries, and inject serious momentum into the local economy.

This year’s Southwest list is no exception. The 2025 cohort collectively generated over 13,000 new jobs and contributed nearly $16 billion to the region’s economy — a clear indication of the power these companies wield.

Getting on this list isn’t easy. 

In 2021, the minimum revenue threshold was $100,000. However, in 2023, companies needed to report at least $1 million in revenue just to qualify. The criteria ensure that only companies demonstrating consistent, strategic, and explosive growth over a multi-year period are honored. 

Being included in this elite group is both a benchmark of success and a catalyst for even greater momentum.

How AVINTIV Became One of the Fastest-Growing Private Companies 

At AVINTIV, growth is our standard, not the exception. Our agency has experienced a powerful upward trajectory over the past two years, driven by our core belief that when brands align their strategy, design, and marketing execution, the results become unstoppable.

Our approach is holistic. We don’t believe in surface-level marketing or cookie-cutter solutions. Instead, we immerse ourselves in each brand’s vision, crafting personalized strategies that ignite rapid scaling. That’s how we’ve turned category challengers into market leaders and helped well-established names break through new ceilings.

“I’m proud of the AVINTIV team and what we’ve accomplished. We’ve built something truly special, and I’m even more excited for what the future holds — not just for us, but for our incredible clients, partners, and the bold brands we continue to help grow.” – Jon Boles, AVINTIV Founder and CEO

It also reaffirms our belief that the future belongs to brands that are willing to think bigger, move faster, and challenge the norm. At AVINTIV, we don’t just scale businesses — we empower visionaries to lead their industries and leave a lasting mark.

Trusted by Industry Icons, Built for Scale

Over the years, AVINTIV has partnered with more than 450+ ambitious brands, helping them scale intelligently, differentiate boldly, and reach their audiences with precision. Our client portfolio includes Ferrari, Lamborghini, Fit Body Boot Camp, and dozens of venture-backed startups, national franchises, and global disruptors.

We’re trusted because we consistently deliver high-level outcomes across:

  • Brand Strategy & Identity Development
  • Website Design & UX-Centered Web Development
  • Advanced SEO, SEM, & Paid Advertising Campaigns
  • End-to-End Content Marketing Systems

Our difference? We don’t just build brands — we architect sustainable growth engines. Every engagement is focused on long-term performance, creative excellence, and measurable results.

What Makes AVINTIV Different from Other Marketing Agencies

We aim to embed ourselves in our clients’ ecosystems, aligning our strategies with their business goals to drive scalable impact and set them up for long-term dominance in their space. This deep integration ensures that we act as an extension of their internal team, delivering cohesive solutions without disrupting internal workflows or requiring constant oversight.

“Over the past three years, ever since AVINTIV has repositioned our brand, my personal life has just been so much better. I have lost so much stress. I realized that I shouldn’t be doing everything. I can’t do everything. They’ve taken over [the branding and marketing] side for me and really helped us grow as a company. The return on investment is far greater than I even imagined.” – Adam Bergauer, Owner of Global Thermoforming  

In-house teams are already running lean and fast, which is why we designed our process to be as low-touch as possible. 

From onboarding to execution, we handle the heavy lifting — ensuring our clients stay focused on their day-to-day operations as we drive the strategy and execution that fuels their growth behind the scenes.

A Team Built for Transformation

AVINTIV’s headquarters in Scottsdale, Arizona, is the home base for a nationwide team of experts spanning design, development, digital marketing, strategy, and analytics. We’re a powerhouse of diverse talent unified by a single mission: to help visionary brands break barriers and own their space.

Our internal culture is built on intelligent risk-taking, relentless optimization, and a hunger to be better every single day. We invest in our people so they can invest fully in our clients. That synergy is why we win — and it’s why our clients do, too.

What’s Next for AVINTIV

Earning a spot on Inc.’s Regionals list is an incredible milestone — but it’s only the beginning of exponential growth. As we look to the future, we’re expanding our reach, deepening our service offerings, and investing in technologies and talent that push us (and our clients) to the next level. 

Our roadmap includes:

  • Launching new enterprise solutions for scaling brands
  • Expanding our innovation labs and AI-powered creative initiatives
  • Growing our presence in emerging markets and niche verticals

Above all, we remain grounded in our commitment to client transformation. Whether you’re a household name or an emerging disruptor, our team is here to be your unfair advantage.

Let’s scale. Let’s disrupt. Let’s build something iconic. Connect with us to discover how we can help your brand grow.

Top Digital Marketing Trends to Watch in 2024

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In the ever-evolving world of digital marketing, staying ahead of emerging trends is essential for businesses striving to maintain a competitive advantage.

In this fast-paced digital age, you will likely fall behind if you are not moving forward. As we look ahead to 2024, the digital landscape is set to undergo significant changes, presenting challenges and opportunities for marketers.

From the integration of artificial intelligence to the rise of voice search optimization, 2024 holds immense potential for marketers. As technology advances and consumer preferences evolve, those who stay ahead of the curve will have the opportunity to meet and exceed customer expectations in the digital age.

In this blog article, we will explore the top digital marketing trends to watch in 2024 and provide invaluable insights to anticipate shifts and capitalize on new opportunities in the digital landscape.

Artificial Intelligence (AI) Powered Marketing

AI is emerging as a game-changer, revolutionizing how businesses engage with their audiences. From personalized recommendations to predictive analytics, AI-powered marketing transforms how brands connect with consumers.

A. Personalized Customer Experiences

Delivering personalized customer experiences has become increasingly essential in digital marketing, especially in 2024.

Thanks to AI algorithms, businesses can now analyze vast amounts of data to gain deeper insights into customer preferences and behaviors. Brands can fine-tune their marketing efforts to deliver content and recommendations that feel tailor-made.

For instance, AI algorithms can analyze past purchases, browsing history, and engagement patterns to generate targeted product recommendations, Considering product popularity and availability.

But personalized marketing does not stop there. Regarding websites and digital platforms, AI can create experiences that adapt in real time based on each visitor’s preferences. It is like having a concierge guiding you through a website, showing you precisely what you want to see.

By leveraging AI algorithms to analyze data and gain insights into customer behavior, businesses can enhance engagement, drive conversions, and ultimately build stronger, more meaningful relationships with their audience.

B. Predictive Analytics

Predictive analytics powered by AI is a formidable tool for businesses navigating the complexities of consumer behavior and market trends.

By using AI algorithms, predictive analytics provides marketers with insights to anticipate shifts in the market landscape, identify potential opportunities, and make well-informed, data-driven decisions. It’s like having insider knowledge about where the market is headed.

Businesses can leverage predictive analytics to refine sales projections and optimize advertising campaigns, pinpointing the best times and channels to reach their target audience. 

By understanding the trends and patterns uncovered by AI, marketers can make strategic choices about where to invest their time and resources.

C. Marketing Automation

Marketing automation is the ultimate game-changer for businesses when it comes to streamlining processes and maximizing productivity.

Marketing automation tools streamline repetitive tasks and workflows, giving marketers the gift of time. Marketers can redirect their focus toward strategic initiatives and creative endeavors by automating routine processes, such as data analysis and campaign scheduling.

One of the most exciting applications of AI in marketing automation is through chatbots. Chatbots can provide instant customer support, answer FAQs, and guide users through the sales funnel. 

By automating repetitive tasks and harnessing the capabilities of AI, marketers can unlock new levels of efficiency, productivity, and personalization

D. Content Creation and Optimization

In 2024, AI-driven content creation and optimization are set to redefine how businesses engage with their audience.

AI-powered tools have revolutionized content creation, enabling businesses to effortlessly produce high-quality content across various platforms. From blog posts to social media captions, these algorithms can save valuable time for marketers.

At the heart of AI-driven content creation lies natural language processing (NLP) technology, which enables AI to mimic human language and create more authentic content.

While AI can provide valuable insights and automate specific tasks, human oversight is crucial to ensure that content aligns with brand values and resonates authentically with the target audience.

Augmented and Virtual Reality (AR/VR)

As we look into 2024, Augmented Reality (AR) and Virtual Reality (VR) continue to reshape how businesses interact with consumers and are set to reach new heights.

AR and VR technologies offer businesses innovative ways to engage consumers through immersive experiences. With AR, digital content overlays onto the real world, while VR transports users to entirely virtual environments.

One of the most exciting applications of AR/VR in digital marketing is experiential marketing. Brands can create immersive experiences, allowing consumers to interact with products and services unimaginably.

From virtual try-on experiences for fashion brands to virtual tours of real estate properties, AR/VR enables brands to bring their offerings to life.

AR/VR also offers opportunities for brands to engage consumers through immersive storytelling to create content that drives deeper engagement and emotional connections with consumers.

By utilizing Augmented and Virtual Reality, businesses can create unforgettable experiences, drive engagement, and forge deeper connections with their audiences in the ever-evolving digital landscape.

The Rise of Voice Search

Voice search has rapidly gained prominence in recent years, transforming how users interact with technology. As businesses adapt to this evolving landscape, exploring the implications and strategies associated with the rise of voice search becomes crucial.

A. Understanding the Shift to Voice Search

With voice-enabled devices, such as smart speakers and virtual assistants, becoming increasingly popular, the shift in consumer behavior is more prevalent than ever.

In the fast-changing digital marketing world, users continually rely on voice search for instant gratification and seamless experiences, allowing them to retrieve information effortlessly with natural language commands.

Rather than typing queries into a search engine, users now turn to voice commands to find information, make inquiries, and perform tasks hands-free. Moreover, the rise of voice-activated devices has democratized access to information, making it accessible to individuals of all ages and technological proficiencies.

As voice search spreads in everyday life, businesses must recognize the significance of this shift in consumer behavior and adapt their marketing strategies accordingly.

B. Refining Keyword Strategies

One of the critical considerations in optimizing for voice search is adjusting keyword strategies accordingly to align with how people naturally talk.

Unlike traditional SEO, voice search queries tend to mimic natural language and often take the form of questions or phrases. Businesses should focus on incorporating conversational phrases and long-tail keywords into their content optimization efforts.

By identifying common questions and phrases related to their products or services, businesses can better tailor their keyword strategies to match the language used in voice searches.

Long-tail keywords, which consist of three or more words, play a crucial role in voice search optimization. These keywords capture the specific variations of voice queries and are more likely to align with how users speak when interacting with voice assistants.

Another factor to consider is Semantic search, which considers the context and intent behind a user’s query. To optimize, businesses should provide comprehensive answers to common questions and address related topics within their content.

C. Importance of Local SEO

With many voice searches being location-specific, businesses must prioritize local SEO efforts to ensure visibility in relevant voice search results.

One of the key strategies for optimizing local visibility in voice search is to focus on incorporating location-specific keywords into business listings and content. By strategically including these keywords in business descriptions, website content, and meta tags, businesses can increase their chances of appearing in voice search results for local queries.

Geo-targeting content is also an effective strategy for improving local visibility in voice search. This can include creating blog posts, articles, and other content that addresses local events, news, and trends and features local landmarks and attractions.

Another critical aspect of local SEO for voice search is claiming and optimizing Google My Business listings, which can enhance your business’s visibility in voice search results.

As voice search continues to gain momentum, businesses prioritizing local SEO will be better positioned to capitalize on this emerging trend and stay ahead of the competition.

Customer Experience Optimization

In the dynamic and ever-evolving digital marketing landscape, optimizing the customer experience has emerged as a critical strategy for businesses seeking to stand out and foster meaningful connections with their audience.

A. Personalization

Creating experiences that suit individual preferences and behaviors is paramount in today’s competitive landscape. 

Businesses can leverage advanced data analytics and AI-driven insights to understand their customers’ needs and preferences better. Brands can deliver highly relevant content, product recommendations, and offers that resonate with each customer by segmenting their audience and creating targeted campaigns.

Targeted ads on digital platforms can be optimized to reach specific audience segments, delivering messages tailored to their interests and preferences. Brands can increase engagement and drive conversions by sending personalized recommendations or exclusive offers.

By customizing website interactions based on individual user behavior, businesses can enhance the customer experience and create a more personalized and engaging interaction. 

This increases the likelihood of conversions and fosters a sense of connection and loyalty among customers.

B. Omnichannel Experience

With the increasing use of smartphones, tablets, and other connected devices, customers interact with businesses through various touchpoints, from websites and mobile apps to social media platforms. 

As a result, providing an omnichannel experience has become imperative for businesses seeking to meet their customers’ evolving needs and expectations.

Whether customers are looking at products on a mobile app, researching reviews online, or scrolling through a website, they expect a consistent brand experience every step of the way. This requires businesses to integrate their digital channels seamlessly to ensure a cohesive experience at all touch points. 

Ultimately, businesses delivering a seamless omnichannel experience are better positioned to meet the needs and expectations of digital consumers.

C. Ease of Use

Ensuring ease of use is vital to optimizing the customer experience in the evolving digital landscape. From seamless website navigation to service offerings, every interaction should be designed with simplicity and efficiency.

By eliminating unnecessary steps and simplifying complex tasks, businesses can enhance the overall customer experience and increase customer satisfaction. It will reduce bounce rates, improve conversion rates, and foster positive perceptions of your business.

Another factor is understanding user experience (UX) to identify pain points and address usability issues. Businesses can gain valuable insights into customer preferences and behaviors by conducting usability testing, analyzing user feedback, and leveraging data-driven insights.

To significantly improve the user experience, businesses can implement features like autocomplete search bars, one-click checkout options, and intuitive navigation menus.

By delivering intuitive and seamless experiences, businesses can attract and retain customers and drive long-term loyalty and advocacy.

D. Speed and Efficiency

In the fast-paced digital world, speed and efficiency are crucial factors that can make or break the customer experience, as customers expect prompt and efficient service across all touchpoints. 

Optimizing response times and minimizing wait times are critical strategies for enhancing speed and efficiency in customer interactions. Customers highly value their time, whether waiting for a web page to load or awaiting a response to an email inquiry.

By ensuring quick and seamless website performance, businesses can minimize the frustration associated with slow loading times and provide a more satisfying browsing experience.

As customers continue to emphasize convenience and efficiency in their interactions with businesses, those who prioritize quick and responsive service will distinguish themselves and garner loyalty.

Sustainability and Social Responsibility

Sustainability and social responsibility play crucial roles in shaping purchasing choices today. Businesses can capitalize on this trend by adjusting their digital marketing strategies to stay ahead of their competition.

Businesses must incorporate sustainability and social responsibility into their digital marketing strategies to effectively connect with socially conscious consumers. These components, from product sourcing to marketing messages, cultivate a positive brand image and appeal to consumers.

Transparent communication is also another factor in building trust with consumers. Brands can highlight their initiatives, milestones, and the positive impact that they have made. This transparency builds trust with consumers and fosters deeper connections and brand loyalty.

Through targeted digital marketing campaigns, businesses can leverage the power of social media to inspire their audience and reinforce their commitment to driving positive change in the digital realm.

Conclusion

The top digital marketing trends in 2024 hold a new era of opportunity and growth for businesses eager to thrive in a rapidly evolving digital landscape, presenting both challenges and opportunities. 

From leveraging artificial intelligence to enhance marketing strategies, optimizing for voice search, and creating immersive experiences through augmented and virtual reality, opportunities for innovation and growth are limitless. These trends continue to reshape how businesses engage with consumers, offering new avenues for connection, engagement, and conversion.

By staying ahead of these emerging trends and embracing the latest advancements in digital marketing, businesses can position themselves for success in the fast-paced and ever-evolving digital age.

At AVINTIV, we understand the importance of staying ahead of the curve in the ever-evolving digital landscape. With over 12 years of experience building and nurturing over 400 brands, we have the expertise and insight to help your business grow in 2024 and beyond.

If you are ready to elevate your business to new heights and exceed your goals, our team of strategists is here to help. Reach out to us today, and let’s collaborate to drive innovation, growth, and success for your brand in the fast-paced and ever-evolving world of digital marketing.

After all, brands choose to partner with AVINTIV when they want to do one thing: GROW!

AI Google Search – Staying Ahead of the Curve

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In the digital age, staying ahead of the technology innovation curve is crucial for any business. With technology evolving rapidly, embracing innovative solutions is essential to give your business a competitive edge. One groundbreaking tool released to a small testing group in May of this year is AI Google Search. This intelligent search engine is powered by artificial intelligence (AI) and aims to transform how users find and consume information. This article will explore the features of AI Google Search, what this could mean for businesses, and how AVINTIV is prepared to meet the oncoming changes.

Features of AI Google Search

AI Google Search utilizes advanced language processing capabilities to analyze queries and provide the best answer to user questions. It goes beyond the traditional keyword-based search and compiles information from across the web to deliver more accurate and relevant results, providing a better user experience. Some of these new features are:

Search Generative Experience

With AI Google Search, users can expect more than just a list of website links. Search Generative Experience (SGE) analyzes a query and compiles information from across the web into one concise answer at the top of the screen. This feature offers users a quick summary that reduces the need to click through multiple search results. Users also have the ability to see where the information was sourced from, allowing them to learn more and corroborate the AI-compiled information.

Enhanced Shopping

If you type a question into Google, such as “What to look for in a mountain bike,” AI Search will compile a short excerpt of information about the best traits of mountain bikes. The search engine will then provide links to purchase bikes that fit the bill. You will also see up-to-date product photos, customer reviews, and pricing, saving time and allowing for a quicker and more efficient shopping experience.

What Businesses Should Consider

Because of the change in how Google approaches content and information curation for users, there are certain marketing practices that companies should consider.

Importance of Content

Valuable content has always been important for businesses to generate organic traffic and user interest for their website, but now that is more important than ever. AI Google Search prioritizes high-quality, relevant content in its search results. By creating valuable and optimized content that aligns with user intent, your brand is more likely to show up in AI-generated results and be seen as a thought leader within your industry.

Organic Traffic May Decrease

Because SGE will answer user questions within the search engine, there is a decreased incentive to click on a website unless you need to learn more. This will most likely lead to a decrease in organic search traffic for websites. However, business owners should consider that this may not be entirely bad, as it will naturally filter out low-quality traffic from your analytics, and you can still benefit from SGE shopping and brand exposure.

Advertising Changes

SGE will alter the future of advertisement. With a large portion of the page dedicated to generative search information, it leaves less high-quality real estate for paid ads. However, advertisers shouldn’t panic. With more than 80% of Alphabet’s revenues in 2021 coming from Google ads, the company has an incentive to continue to offer value to its advertisers.

How AVINTIV Can Help Clients Get Ready for AI Search

Currently, Search Engine Generation is only available in SearchLabs, Google’s proving ground for experiments relating to search, and only in English within the United States. However, once it has been tested through this small group of users and optimized, it will likely expand worldwide.

As a marketing agency with decades of combined history of search engine optimization (SEO) strategies and content creation expertise, we are well-positioned to help our clients adapt to AI Search. Our content team can deliver you a robust content schedule, and our SEO team can optimize your website for maximum exposure in AI-generated results.

Additionally, our agency operates with a client focus, working as a dedicated business partner that cares about delivering rockstar campaigns that dominate the competition. To that end, we frequently research new technologies and innovative marketing tactics. Our team at AVINTIV will continue to monitor the updates surrounding AI Google Search, including when it may launch for a wider audience and how it could affect advertisers and content creators.

To learn more about how AVINTIV can help your business with its marketing needs now and into the future of AI search, reach out to our team to set up a time when we can discuss your unique business needs.

SEMRush’s New Backlink Audit System: How Does it Affect You? 

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A high-quality backlink strategy is essential to improving your website’s search engine rankings. For years, SEMRush, the comprehensive SEO tool, has audited domains and provided them with an Authority Score (AS) to make it easier for users to benchmark a site’s reputation. SEMRush recently updated how they measure Authority Scores, and marketers and content managers should be aware of how these changes impact their use and understanding of the tool.

What is in the New Domain Authority Score?

Domain Authority Score is a proprietary metric developed by SEMRush that evaluates the quality and authority of a website by assigning it a numerical score between 1 and 100. A lower score indicates that the website has a weak profile, while a score closer to 100 indicates that the website is reputable and has a high level of authority.

According to SEMRush, the previous version of Authority Score relied on “two complex algorithms that used organic search data, traffic data, and backlink data to grade a website’s overall quality.” However, this system did not account for organic web traffic and was susceptible to influence by dubious linking strategies.

After the update on January 31, three key factors now determine a domain’s Authority Score:

  1. Link Power
  2. Organic Traffic
  3. Spam Factors

 

Link Power

Link power is the least changed of the three factors. This factor includes the number of backlinks a domain has and the quality of those backlinks, such as the number of backlinks of each referring domain.

The newest part of Link Power is the inclusion of the Network Graph. The Network Graph is a visualization of a domain’s backlinks and the links to those backlinks three tiers deep. If these linked domains are primarily related to the same niche, Semrush may include a notice in the Authority Score label.

Organic Traffic

The second factor of the Authority Score is organic traffic to the domain. This is an important addition that will add credibility to certain websites that may not receive many backlinks but still receive high organic traffic. Semrush argues that if the site generates high volumes of organic traffic, it likely has some authority.

Spam Factors

Spam factors are red flags that could indicate dubious linking strategies or strategies with the express intent of fooling search engines and tools like Semrush into thinking they are more reputable than they are. These spam factors increase the accuracy of Semrush’s calculations and reduce the likelihood that a domain can artificially inflate its Authority Score.

How is Each Factor Weighted?

After reviewing each parameter, Semrush calculates the domain’s Authority Score with each factor weighted in the following order:

  1. Link power
  2. Organic traffic
  3. No organic rankings on SERPs
  4. Unnaturally high % of dofollow domains
  5. An imbalance between links and organic traffic
  6. Too many referring domains with the same IP address
  7. Too many referring domains with the same IP network
  8. Presence of another domain with an identical backlink profile

 

Items 3-7 in this list fall under the umbrella term spam factors. You can read the full report by SEMRush on the recent update for more specificity on each factor.

Why Did it Change?

While the previous version of the Authority Score was powerful, SEMRush redesigned its system to provide a more accurate tool that adds spam to its list of considerations. In December, Google released an update to their Search Evaluator guidelines that focuses on content quality and reputability, including an increased emphasis on neutralizing the impact of spam on search results.

To be consistent with Google’s updates and follow the lead of the industry and their clients, Semrush updated how they calculate their authority score.

How Can You Use Authority Score?

Authority Score is a powerful tool for website and content management. It provides an easy and convenient way to assess the overall strength and authority of a website and is useful when conducting a competitor analysis or evaluating potential link-building opportunities.

Additionally, Authority Score can be used to identify areas where a website’s backlink profile is weak so that you can create a targeted link-building strategy to improve its authority. You can then monitor the impact of your link-building efforts over time by tracking changes to see how your link-building affects the overall reputation of your domain.

As specialists in local, national, and e-commerce SEO, the AVINTIV team can answer any questions about the new Semrush Authority Score and how this tool can elevate your domain authority. Reach out to our team of SEO experts to discuss how Semrush and a powerful backlink strategy can help you meet your goals.

The Next Step for Analytics: GA4

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If you have ever worked on a marketing or web design team, you have likely heard of Google Analytics. For years, Google Analytics has been a staple for website owners and digital marketers looking to track and analyze their website traffic. 

Now, the technology giant has introduced a new version of the platform, GA4, which will replace the previous version, Universal Analytics, later this year. This new version focuses on AI and machine learning to provide more insights and recommendations for website owners and digital marketers. 

So, what sets GA4 apart from the previous version, and what does this mean for those who use Google Analytics daily? Let’s take a closer look.

What is GA4?

GA4 began development in 2017, with a beta version of the tool released in 2019 under the name “App + Web Properties.” While available for a few years now, Google provided a long transition period to allow customers to get used to the new platform while they worked out any potential bugs. That transition period will end on July 1st of this year, meaning Universal Analytics will no longer be available from that point onward. 

How does GA4 differ from Universal Analytics?

GA4 is an analytics platform designed for a more intuitive and user-friendly experience for website owners and digital marketers. It focuses on machine learning and artificial intelligence to provide insights and recommendations to help users grow their businesses. While Universal Analytics served as a powerful tool for users for years, its structure and method of analyzing traffic no longer meet current analytics needs.

The most notable difference between GA4 and Universal Analytics is the method used to collect data. GA4 uses an event-based data collection system that tracks user interactions across website and mobile, while Universal Analytics relies on a pageview-based system that tracks each website page a user visits. Under GA4, pageviews, e-commerce purchases, social visits, app usage, and more will be considered events.

Why is Google Ending Universal Analytics?

When Universal Analytics first launched, it provided new insights for marketers and the ability to track what mattered at the time, like pageviews, session duration, and bounce rate. 

Now, marketers are interested in different metrics, and UA cannot accurately track user activity across social media and mobile apps, which is where many users are now accessing content and engaging in conversation.

GA4 makes it easier for marketers to track how customers interact with their entire brand rather than just their website. This depth of information is readily available in one place, allowing marketers to make more insightful and well-informed decisions. Additionally, GA4 uses a more user-friendly interface that will allow its users to generate custom reports and track unique metrics much more easily than in the complex architecture of Universal Analytics.

Another difference between GA4 and Universal Analytics is an increased focus on privacy and data protection. GA4 is designed to provide more robust privacy controls, allowing users to control what data is collected and how it is used, which will make it slightly harder for marketers. This is particularly important given the growing concern over privacy and data protection, and the increasing number of government regulations, such as the General Data Protection Regulation (GDPR) in the European Union.

One of the steps toward this goal of data privacy is the elimination of cookies. Universal Analytics relies on cookies to track activity accurately, which is also functionally problematic as more companies remove cookies from their website. The event-based tracking method in GA4 does not require cookies to track activity and does not store the IP addresses of customers who engage with the brand.

What Should Companies Do to Prepare for the Transition?

If you’re currently using Universal Analytics, it’s crucial to transition to GA4 as soon as possible. As we approach the end of Universal Analytics, companies will lose access to their historical data stored in the application.

One thing to be aware of during GA4 adoption is that event-based tracking is a different way of collecting data; you cannot directly compare numbers apples-to-apples across the two versions of Google Analytics. As a result, when your team implements GA4, you may see a noticeably different number of page views or other website metrics than you have seen in legacy systems. For this reason, the sooner you can implement the transition, the sooner you can access up-to-date information and make informed decisions on growing your online presence.

Need help analyzing your marketing data? 

AVINTIV is an award-winning digital marketing agency with a consulting background with over 12+ years of experience building 400 successful brands. As specialists in local, national, and e-commerce SEO, our skilled team is available to answer any questions about GA4 integration and how this tool provides a major step forward in generating actionable insights for your marketing and branding efforts. Contact Us today to learn more.

AVINTIV Gets Awarded Top SEO Firm in Arizona By Clutch

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There are plenty of ways on how to be successful online. From PPC to SEO, the number of strategies and digital techniques are seemingly endless. On the other hand, not all companies have the experience and expertise to push through with such projects. As a top SEO firm and award-winning brand, Avintiv Media, can help you with this problem! 

We solve problems for high-end clients, turning them into industry dominators. We offer award-winning web design, branding, and SEO services, yes, but we’re much more than that. Our team is filled with hustlers, visionaries, creators, and designers that get the job done right! 

Speaking of an award-winning agency, today we are adding another title to our name as Clutch awarded us with Top SEO firm in Arizona. You guessed it right, according to Clutch’s 2021 B2B research our team is one of the leaders in this category. We are humbled and honored to be recognized as a forefront of the digital marketing industry in our own state. 

Although we don’t allow our awards or accolades to define us, they truly do help us when business owners are looking for a credible marketing partner or agency to work with. Here is what our team has to say about this award:

“We are beyond grateful for the recognition of our hard work amongst so many other great companies in Arizona. It’s an honor to work with so many phenomenal clients on such impactful projects that are truly making a difference in the world we live in.”

In case this is the first time you are hearing about Clutch, Clutch is a B2B ratings and reviews platform based in Washington, DC. They evaluate technology service and solutions companies based on the quality of work, thought leadership, and client reviews. 

Looking for an award-winning company for your next project? Don’t hesitate to drop us a line! Our team is looking forward to hearing from you.

AVINTIV Turns 5 Years Old!

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We at AVINTIV are celebrating our 5 year anniversary! A half-decade in business.

Over 54% of businesses fail within the first four years. It’s also a fact that over 80% of businesses fail within the first five years.

In five years, our company has grown year over year, oftentimes doubling in size, and has continued to change the lives of so many clients along with their teams and customers.

For those of you who don’t know me, my name is Jon Boles, and I’m the Founder & CEO of AVINTIV. 

I started AVINTIV five years ago for one reason: to provide marketing services for myself and others rooted in higher principles and authentic effort. At the time, back in 2016, I had an eCommerce and manufacturing company that I was trying to grow to all new heights. I continued to run into issues using other agencies and freelancers. 

Back then, freelancers were ripping me off, not finishing projects, and requesting even more money for them to finish. I realized how the marketing world is truly like the wild wild west.

Large agencies wouldn’t even open their doors for me, and smaller agencies were fluffing their reports. No matter where I turned, there was always someone taking advantage of a business owner like myself, and I couldn’t find someone who authentically wanted to help me get to where I was trying to go.

Instead of losing more time and money, I hired an in-house team, and we ended up creating such a unique and engaging take on our branding, positioning, social media, and advertising that companies started reaching out asking for an intro to the agency that was the mastermind behind the work. 

That’s when a light bulb went off. There were others out there looking for and wanting the same things I was after.

Being a serial entrepreneur at heart, I spent weeks researching, analyzing, and drafting up business and strategy plans to see if this new idea was viable.

A week later, I created Avintiv Media which is now known as AVINTIV. It started with just myself and the original team that was employed by my eCommerce company. That quickly evolved to a team of 5, then 10, and on and on.

What started as a simple solution to a wide problem many entrepreneurs have faced has led to working with some of the biggest brands in the world and generating hundreds of millions of dollars for our list of phenomenal clients. Many of AVINTIV’s clients have dramatically grown to new heights that they didn’t even know existed. We have even seen clients grow from 5 employees to 50+ in just 12 months or even grow from $2 million to $56 million in just 24 months.

Over the past five years, AVINTIV has won over 20+ best-in-class awards and has been featured in countless publications such as Entrepreneur, Yahoo Finance, Fox, CBS, NBC, AZ Foothills, AZ Central, Clutch, Scottsdale Health, and more.

Although we are extremely grateful for these accolades, AVINTIV doesn’t let the awards define who we are. We are defined by the passion and work ethic that we put into each and every project and the down-to-earth culture that we have been able to build over the years. Instead of sharing more numbers, we’d like to share some words that we live by.

Passion, hard work, and enthusiasm

Honesty & Integrity

Fearlessness

Commitment to Excellence

Empowerment

The words above describe AVINTIV. These words describe the world we live in, the journey we’re on, and the passion that fuels us as the heart of AVINTIV. These are words that we, as a company, live by.

One thing most agency owners can relate to is putting their clients first. Over the past five years, we have really gone above and beyond for our clients. We treat each business as if it were ours, and we have everything on the line. It has created so many lifelong relationships with so many companies and their team members.

We have also gone through numerous growing pains, just like any other company. With each speed bump, we have endured, we’ve learned to take a step back and see what the world was trying to teach us before growing to the next level.

When you’re growing at the speed of light, and you’re also in charge of your clients’ growth, you constantly have to reinvest in better systems, processes, team members, logistics, operations, and so on. 

As time has gone on, we realized that to grow to the level of impacting the world, we would have to put our team, culture, and company vision before everything else. We knew that we had to make AVINTIV stand out from every other employer out there. AVINTIV would become a company that not only paid a great salary but a company that went above and beyond to be there for every team member and make sure that they’re constantly becoming a better version of themselves, especially at home and in their personal lives. 

In doing just that, every team member rallies behind the company’s vision and continues to row in the same direction, allowing us to deliver on creating our phenomenal clients’ visions.

It’s still surreal knowing that we went from a three-person team to go on to work with clients like Ferrari, Maserati, and Lamborghini and are now working with many 7-9 figure brands that are truly changing the world. The majority of our clients are industry leaders within the health and wellness, Cannabis, energy, manufacturing, eCommerce, and technology spaces.

Our clients are truly going above and beyond to make a difference in not only their customers’ lives but the planet as a whole. It is extremely fulfilling knowing that the brands we’re building and growing are playing such a vital role in how our world evolves for our children and their children.

What can you expect over the next 5 years?

We are BEYOND excited for the next five years at AVINTIV. To say that we have been working on a lot of fun internal projects would be the understatement of the year.

This year alone, we are hiring another 10 full-time team members and launching two new advertising departments and service offerings. For the first time ever, we’re launching our own internal lead generation system to be able to attract more phenomenal clients and be able to make an even bigger impact in the world.

Over the next five years, we plan on scaling our business up to 50-75 full-time team members, having clients in almost every major city/state in the U.S., and really pushing the boundaries of the agency space. 

Our goal at AVINTIV is to be industry leaders that continue to push the status quo. We will continue to question everything and do everything in our power to make sure our clients are constantly winning and changing the world in the process.

Thank you to everyone who has supported AVINTIV over the last five years. This company is so much bigger than just one person or one team. It is so surreal to know how many people believe in us, and remembering that we’re still five years young is even more exciting.

We’re just getting started!

 

Regards,

Jon Boles, Founder & CEO

AVINTIV Wins Best SEO Companies in Phoenix in 2021 Award

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AVINTIV is one of the most trusted digital marketing agencies in Arizona that offers top-notch search engine optimization (SEO), web design, and online marketing solutions to a wide array of industries. We bring our expertise, creativity, and dedication to every project we handle to help our clients grow their businesses. 

Recently, SEOblog.com recognized our SEO agency as one of the Best SEO Companies in Phoenix in 2021. This acknowledgment, along with the numerous awards we’ve won throughout the years, speaks volumes about the quality of our services and our commitment to success. 

At AVINTIV, building award-winning brands is our passion. We understand that the digital marketplace is ever-changing. That is why we stay ahead of the game when it comes to the latest industry developments and algorithm changes to bring top-of-the-line SEO services to our clients.  

“We see the Phoenix SEO market still up and coming,” said Jon Boles, Founder & CEO of AVINTIV. “From what we’ve been able to see due to COVID is that we’re able to keep our core team in Phoenix/Scottsdale but be able to hire rockstar SEO team members across the country. What that does is bring unique approaches and strategies that not many companies in Arizona have tapped into yet.”

AVINTIV is bringing a lot of new strategic campaigns to our clients, which has helped them pivot during the pandemic and has seen sales increase dramatically.

“Jon and the Avintiv Media team actually care about your success. I have been with Avintiv Media from early on and the changes that come with the growth have been phenomenally handled and the amount of quality work has far exceeded expectations. Nothing is perfect however, it is how it is handled that makes the difference.”

– Brian Gamaly | Black Diamond Supplements

SEOblog.com, a leading thought-leadership SEO website and trusted directory for the best SEO companies, released the “2021 Best SEO Companies in Phoenix” in late January. Each SEO service provider was evaluated based on key quantitative and qualitative factors, including client list, portfolio, market presence, and online reputation. 

We are thrilled to be recognized as one of the best SEO companies in Phoenix by SEOblog.com. We thank all our clients, partners, and our Avintiv Media team for their unwavering trust and support of our SEO firm.
Contact us to learn more about our unique branding and SEO services. You may also write a review on SEOblog.com about your experience with Avintiv Media by clicking here.

Avintiv Media Makes Clutch’s Annual List of Top SEO Firms in Arizona

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Our team at Avintiv Media just got off the phone with our analyst over at Clutch! She called our offices to tell us that we had just been named one of the top SEO firms! Hiring an outside provider is a smart business move in many ways, and hiring SEO firms is even more essential. That is why we are so honored to be one of Clutch’s top SEO firms in Arizona for 2020.

Clutch is located in the nation’s capital city, just steps away from the White House in the District of Columbia. Their team of highly trained analysts takes the time to independently verify each and every client review they conduct, and then their editorial team curates and edits the content to present it in an easy to read format. When you’re purchasing B2B services, Clutch.co is the premier name for B2B reviews.

That is why we are so honored to maintain a superb average rating as seen on Clutch! In a recent review, the CEO of 11th Hour praised our branding work!

Thanks to other stellar reviews, we’re listed as one of the top SEO firms in Arizona and a leading global SEO firm!

“It’s a great honor to be recognized as one of the top SEO Firms in Arizona as it means we are truly impacting our client’s lives along with their company. Making a difference is what Avintiv Media is all about.” – Jon Boles, Founder & CEO

Contact us today to join our legions of satisfied customers!

Top Tips For Being Productive While Working From Home

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By now, working from home is no shock to the whole world. As we write this article, we’re going on 33 days of working from home. Although we’re a digital marketing agency and can pivot fairly quickly, it’s a culture change and shock to a lot of people that aren’t ready for it. Not to mention, a lot of people have a problem when forced to do something, even if it’s for the best. Thankfully, our entire team transitioned to 100% remote with ease as we helped each other through the mental change.

After seeing and hearing about a lot of companies and people struggling with the 100% remote transition, we figured we’d provide some value and give you the top tips that have helped our agency pivot 100% working from home with ease.

Top Tips For Being Productive While Working From Home

Before we dive into the top tips for being productive while working from home, we’d like to touch on a few things. Everything in life, whether good or bad, is analyzed and processed by your mind, your emotions, and how you feel about situations. You can follow all of our tips, but if you’re doing it while the news is on or you’re scrolling through social media looking for COVID-19 updates, you might as well throw these tips right out the window. You must eliminate all stress from your life and put blinders on during this new world we’re living in. Try to focus on the positives that have come from this. We know it’s hard to be positive during a tragic time, but it is very much possible as we’re writing this article from a very positive and happy place.

Make sure your house is clean and stays clean.

I know we sound like your mom in the 3rd grade to make sure you clean your room before you can play with your friends, but we’re serious. If you haven’t read the book “Make Your Bed,” we’ll start with your first task. From the moment you wake up, you must start the day with a sense of not only accomplishment but a clean and healthy start. It puts your mindset on attention to detail mindset for the day. A clean home will create a positive and stress-free environment for you and your work. This current situation might be much harder for those of you reading this that have a few kids running around at home but ask for help from others.

A lot of people struggle with their schedule while working remotely, which is why we recommend scheduling your cleaning on your Google calendar, where you can see it every day. We’re not kidding. Schedule out your chores and cleaning time on your calendar so you treat it as if you would like any other task in your life. I’ve personally been doing this for years, and it works like a charm. Even if you have a cleaning lady or company that usually comes, odds are, we’re all cleaning our houses right now. A productive day starts with cleanliness and positive energy.

Make sure that you set up a remote office in a room in your home.

This one might seem obvious, but we have to remember that some people live in studio or one-bedroom apartments. This tip also goes to anyone that has an office at home but decides to use the couch instead. No matter how much “flow” you think you have from a comfy chair or comfy couch, you should still set up a designated office in your home. Your office will allow you to sit up straight in a chair and type effectively on your computer. It won’t have you getting comfy like a couch cushion would, which will slowly put you to sleep throughout the day.

You should also treat different rooms in your house for different purposes; otherwise, you’re going to go crazy by being inside your home 24/7. If you work, read, watch tv, and talk to friends on Zoom all from your living room, chances are you’re going to get sick of your living room and feel trapped very soon. Spread your time throughout your entire home. If you have a smaller house or apartment, feel free to get outside while staying socially distant from people.

Communication with your team is crucial.

When working from home, we’re forced to read lines in a text message, email, or Slack channel versus seeing that person and having a conversation face to face. We’ve all had someone misread our text or email before and take the message the opposite way that you intended it to be read. That calls for increased communication with your team during these times.

Our team has two stand-up meetings on Slack and Zoom every week, managers meeting every Friday, and we all work live in slack together from 9 am – 6 pm Monday through Friday. Although our team has been working until 8 pm – 9 pm most nights as a lot of our clients have tight deadlines for COVID-19 projects and not much else to do right now outside of work and binge-watch your favorite Netflix series, Tiger King.

Making a schedule is crucial.

Some of you might live by a schedule, and some of you might hate schedules. Now is the time to get accustomed to a schedule if you want to be productive while working remotely from home. Some of you might be single and alone at home, but some of you might have a significant other and kids at home, so it could also be pretty hectic.

We highly recommend putting everything about your day in your Google Calendar. You can then color code your day. I’ll give you an example. I wake up every morning at 6:30 am and spend the next two hours reading, meditating, and journaling. I mark that blue in my calendar for personal time. I then color code which subjects I’m working on throughout the day: content creation is yellow, SEO is orange, sales is green, creative or branding is pink, and so on. You don’t have to go that granular. You can just start by adding everything to your calendar and breaking it down, so nothing catches you off guard, and you can visualize everything you genuinely plan to get done for the week. The other cool feature of Google Calendars is that you can break down that goal or time slot into bullet points of tasks or goals in the description box.

Google Calendar, Productive, Work From Home

Take a 10-15 minute break every 2-3 hours.

We started implementing this at our agency about a year ago. We saw research that increased productivity after taking a walk. When you’re staring at your computer screen for hours at a time, you need to give your eyes and brain a rest and refresh. Going for a walk is a great way to breathe some fresh air and get away from work.

We noticed that every time our team would walk around our neighborhood in Scottsdale, AZ, they would get a bunch of vitamin D from the sun, and see bright blue skies, birds chirping, and super green trees. How could that not freshen someone’s day up? So, we started pushing our team members to go on walks with each other. Going for a walk will also help you focus on the positives right now and show you how much bigger this universe is than just us and our needs during this time.

Set a timer on your phone every 2-3 hours, and it will remind you to go for a walk. We’d recommend bringing water with you as the odds are you haven’t hydrated enough while working away at your computer.

Use this software to work at home with ease.

Below is a list of some of the software we use at Avintiv Media to be productive while working remotely.

Slack

Slack is the same thing as an advanced chat room for your whole company. It’s a live chat system that allows you to take to your entire company or just one person at a time. Your company is a workspace, and it will enable you to organize communications by creating channels to organize group discussions. You can add text, links, files, and pretty much anything else inside slack that you would want to send to a colleague. Our agency counts on slack a ton, even when we are working at the office, since we have had remote team members all over the country.

Google Calendar

Google Calendar is just as it sounds; it’s a shared calendar linked to your Google Account. Google Calendar allows you to quickly schedule meetings or Zoom meetings while getting reminders about upcoming meetings throughout the day. Google Calendar works excellently with teams of any size. You can view what your other team members are working on or where they have free time for an up-and-coming meeting. This calendar has been a massive lifesaver for us at the agency.

Google Drive

Google Drive is a free online cloud-based storage system that allows you to store and access files online. Odds are, your company either uses Google Drive or Dropbox to organize all of your company files. Google Drive syncs all of your stored files to any of your devices, whether it’s your desktop, laptop, phone, or tablet. You can access all of your files in the cloud.

Zoom

Outside of being one of the best stocks to have invested in for the beginning of 2020, Zoom is one of the top software programs getting everyone through working remotely. Zoom is cloud-based videotelephony, online chat, and business telephone service you can use to video chat clients, team members, friends, or anyone else who has it. Zoom allows you to share your screen or draw on the screen, so it feels like you’re still face-to-face with those you’re meeting. We highly recommend using Zoom for all teams who are working remotely right now. Zoom has been one of the most significant culture pieces that have been holding our teams together. Our team is a big family, and we all know how we feel when we can’t see family for weeks at a time. Zoom allows us all to see each other’s faces, along with our clients, faces, multiple times per week.

ClickUp

ClickUp is a cloud-based project management system that is suitable for all sized businesses or projects. We use ClickUp to manage all of our client’s projects, budgets, timelines, and internal processes. One reason we’ve been able to scale our agency so quickly is due to the level of quality of our work and our streamlined processes. ClickUp has enhanced our processes to deliver an even more phenomenal experience to our clients.

If you’re having trouble organizing projects or collaborating on deliverables with your teammates, then we highly recommend you look at ClickUp. It has saved a lot of our projects from colliding with each other, as a lot of our projects are from different clients with different deliverables and similar timelines. Even if it’s you by yourself, it’s an excellent way for you to stay organized on what needs to be accomplished with your projects.

In Conclusion

We understand that right now is a difficult time for a lot of people in the world. There’s no way of sugar-coating that. It’s not what happens to you that defines you; it’s how you react and handle those situations that define you. There are a lot of positives to look at during this massive refresh the world is doing. A lot of us have taken for granted the little things in life, like leaving our houses or going to a restaurant. Right now, you have the full power to be productive working from home and keeping a positive attitude about life and work. If you need help with your business or want to pivot your business, feel free to contact us, and we can chat.