Baghouse America

Founded

2011

Industry

Air Filtration

Services provided by us

AVINTIV WAY, Brand Workshop, Brand Identity, Marketing Collateral, Custom Website, SEO, PPC, Content Creation

Overview

Baghouse America is a leader in industrial air filtration solutions with more than 20 years experience.

With over two decades of experience in dust collection and baghouse manufacturing, Baghouse America delivers custom filtration systems, replacement filters, maintenance solutions, and turnkey support for industrial facilities across the United States.

Goal

We partnered with the ownership team to assist them with a complete brand overhaul.

Knowing that this industry hadn’t evolved its look and feel for quite some time, the ownership team knew they could corner the market and become the go-to provider for dust collection, baghouse manufacturing, and parts. We started with The AVINTIV Way — our proprietary brand-building process consisting of a brand workshop, consulting, brand identity, and marketing collateral — plus a custom 5,000+ page Wordpress eCommerce website. Our team then assisted with marketing and advertising campaigns through SEO, Content Creation, and PPC, which rapidly increased traffic and resulted in a drastic increase in revenue.

Problem

One major challenge Baghouse America encountered was the lack of industry awareness regarding their extensive knowledge and expertise.

Despite the founding team’s 20+ years of experience, the outdated branding and website failed to reflect this expertise. As a result the company experienced slower growth, fewer leads, and fell short of its revenue goals.

Solution

We conducted a comprehensive brand overhaul for Baghouse America, utilizing our AVINTIV Way process to rebuild their business foundation, strategy, focus, and roadmap.

This initiative resulted in the redesign of their entire brand identity, marketing collateral, and overall brand personality. Additionally, we developed a custom 5,000-page WordPress website that significantly boosted conversions. Our aggressive SEO, PPC, and Content Creation campaigns drove tens of thousands in traffic and generated thousands of leads, leading to substantial growth for the company.

Deliverable 1

AVINTIV WAY

We initiated a comprehensive brand overhaul for Baghouse America, utilizing our proprietary AVINTIV Way process to revamp their business foundation. This 5-step process is tailored for building or rebuilding brands of any size across various industries. Baghouse America proved to be an ideal candidate for this approach.

Deliverable 2

Brand Workshop

We facilitated an intensive three-day brand workshop, enabling both teams to deeply immerse themselves in the air filtration industry and gain comprehensive insights into Baghouse America, including its customers, pain points, goals, and aspirations. Subsequently, we dedicated time to researching and auditing their industry, competitors, and target audience to gain a thorough understanding of the market landscape. This culminated in a 55-page Brand Workshop Output Deck that continues to serve as the team’s strategy roadmap.

Deliverable 3

Brand Identity

Baghouse America’s logo and brand identity were severely outdated, hindering their ability to achieve their ambitious goals. Recognizing the need for a significant transformation, we executed a comprehensive brand overhaul, crafting a new logo, typography, color scheme, and brand messaging from scratch. This revitalization instilled in Baghouse America a renewed sense of confidence and authority in the marketplace.

Deliverable 4

Marketing Collateral

A major challenge for Baghouse America was the lack of cohesion in its marketing collateral. With disparate materials causing confusion, we collaborated closely with their leadership team to overhaul all marketing collateral, aligning it with the newly enhanced brand identity. This ensured consistency across all touchpoints with customers and vendors, maintaining the brand’s immaculate image.

Deliverable 5

Custom Website

One of Baghouse America’s most significant challenges was its severely outdated website, which failed to reflect its identity and aspirations. We developed a custom 5,000-page WordPress website, distinguishing it in a fiercely competitive industry. As a result, Baghouse America has emerged as the premier choice in the air filtration and manufacturing sector.

Deliverable 6

Search Engine Optimization

Before teaming up with AVINTIV, Baghouse America struggled to gain visibility, buried on the 10th page of Google with only around 20 keywords ranking. Since then, we’ve implemented three 12-month SEO campaigns, resulting in over 800 organic keywords, 100,000 organic searches, thousands of leads, and significant growth in revenue for the business.

Deliverable 7

Pay Per Click

Following remarkable organic SEO outcomes, we initiated PPC campaigns across Google and Bing’s pay-per-click platforms. These encompassed shopping and pro max campaigns, with a monthly expenditure averaging $100,000.

Deliverable 8

Content Creation

One of the leadership team’s concerns revolved around the lack of brand authority in their market. To address this, they initiated a content marketing strategy aimed at establishing Baghouse America as the leading authority within their industry. Our strategy has successfully positioned Baghouse America as a knowledgeable industry leader, with several of our blog articles now ranking on the first page of Google.