Goat Grass CBD

Founded

2012

Industry

CBD Industry

Services provided by us

Brand Workshop, Brand Identity, Product Packaging, Social Media, Retargeting Ads, Custom Website, SEO, Content Creation

Overview

Goat Grass CBD is a premium CBD wellness brand offering all-natural oils, topicals, capsules, and gummies formulated to improve daily well-being.

The brand’s mission is rooted in delivering more than just relief by empowering individuals to “Experience Life. Again.” through thoughtfully crafted, third-party tested products made with full-spectrum and THC-free hemp extracts.

Goal

Goat Grass CBD approached AVINTIV with a bold vision to become the industry leader in CBD wellness by crafting a brand experience as elevated as its products.

Their team sought to build an emotional connection with consumers through clean design, engaging education, and a lifestyle-driven digital presence. The objective was to create a brand that resonated with a diverse audience, from overworked professionals to high-performance entrepreneurs, while positioning Goat Grass for long-term scalability.

Problem

Goat Grass CBD developed premium-quality products and a compelling mission, but they still needed a cohesive brand identity and a clear go-to-market strategy.

Their visual presence, messaging, and digital infrastructure weren’t aligned with the elevated experience they hoped to deliver, and they faced steep competition in a rapidly growing market saturated with poorly executed brands. Without a defined persona strategy, SEO framework, or strong packaging system, they were missing key opportunities to connect with their audience.

Solution

AVINTIV led Goat Grass CBD through a full-spectrum transformation, from brand strategy to digital execution.

We began with an in-depth Brand Workshop to define core values, target personas, and market positioning that would differentiate Goat Grass CBD in the wellness space. From there, we launched a holistic brand identity, strategic content roadmap, high-performing e-commerce website, and SEO-backed blog content engine. With custom packaging and a bold social campaign, Goat Grass CBD was positioned not just as a product, but as a movement to help people take back control of their lives.

Deliverable 1

Brand Workshop

We kicked off with a strategic Brand Workshop to uncover Goat Grass CBD’s mission, values, buyer personas, and emotional differentiators. This discovery process informed all subsequent creative and marketing initiatives, ensuring alignment across every touchpoint.

Deliverable 2

Brand Identity

We created a clean, health-forward visual identity system inspired by the natural roots of the CBD industry. From logo to typography to product labeling, every asset was carefully designed to convey trust, purity, and premium quality.

Deliverable 3

Product Packaging

The original packaging featured matte black, gold, and silver tones that looked premium on screen but caused major legibility issues in real life. Through our Brand Workshop and customer persona research, we uncovered what design elements their audience responded to. The result: over 13 custom-designed packaging systems across oils, topicals, capsules, and gummies that were not only functional but visually iconic.

Deliverable 4

Custom Website

Goat Grass CBD originally launched on a basic Shopify theme, which lacked SEO foundations, offered a clunky mobile experience, and didn’t support CBD-friendly payment flows. We built a fully custom WordPress e-commerce website from the ground up, tailored specifically for customer experience, education, and high-converting user flows.

Deliverable 5

Social Media

We built a lifestyle-driven social strategy tailored to four unique buyer personas, featuring curated content and influencer photography that emotionally resonated. Our content showcased wellness education, product benefits, and customer empowerment to boost brand loyalty and engagement.

Deliverable 6

Retargeting Ads

To support the launch and drive conversions, we executed multi-phase retargeting ad campaigns targeting warm audiences. These ads generated over 1.5M impressions across two campaigns, using tailored visuals and copy to re-engage abandoned shoppers and educate first-time visitors.

Deliverable 7

Search Engine Optimization

AVINTIV implemented a 6-month SEO strategy that included keyword research, on-page optimization, backlink acquisition, and directory listings. We also crafted targeted blog content that answered top CBD questions, improving organic visibility and positioning Goat Grass CBD as an industry authority.

Deliverable 8

Content Creation

From educational blog articles to engaging product descriptions, we delivered conversion-driven copy tailored to each customer segment. The content highlighted the benefits of CBD, debunked myths, and built confidence in trying natural wellness solutions.