Industrial Boilers America

Founded

2012

Industry

Industrial Manufacturing

Services provided by us

AVINTIV WAY, Brand Workshop, Brand Identity, Marketing Collateral, Custom Website, SEO, PPC, Content Creation

Overview

Industrial Boilers America is one of the leading industrial boiler manufacturers in the United States.

With more than 20 years of experience in industrial power plant manufacturing, licensing, and deployment, the company provides custom boiler systems and engineered equipment solutions for large-scale industrial operations nationwide.

Goal

We partnered with the ownership team to assist them with a complete brand overhaul.

Recognizing the industry’s stagnant online presence, the ownership team identified an opportunity to establish itself as the premier provider in industrial boiler manufacturing. We began with The AVINTIV Way — our proprietary brand-building process consisting of a brand workshop, consulting, brand identity, and marketing collateral — and the design of a custom 70+ page WordPress website. From there, we carried out marketing and advertising campaigns using SEO, Content Creation, and PPC strategies, resulting in exponential growth in website traffic and revenue.

Problem

Industrial Boilers America had years of expertise, but its digital presence failed to reflect the company’s authority.

Despite the founding team’s collective experience of over 20 years, the outdated branding and website failed to effectively convey their expertise. Consequently, the company experienced sluggish growth and a decline in leads, falling short of its revenue goals.

Solution

We executed a thorough brand overhaul for Industrial Boilers America, employing our AVINTIV Way process to reconstruct their business foundation, strategy, focus, and roadmap.

This initiative led to a complete redesign of their brand identity, marketing collateral, and overall brand personality, followed by a custom 75-page WordPress website that greatly enhanced conversions. Our proactive SEO, PPC, and Content Creation campaigns drove tens of thousands of visitors and generated thousands of leads, resulting in significant growth for the company.

Deliverable 1

AVINTIV WAY

We started with a thorough brand overhaul for Industrial Boilers America, employing our unique AVINTIV Way process to re-establish their business foundation. This structured 5-step approach is specifically designed to revitalize brands of all sizes and across industries. Industrial Boilers America was an excellent fit for this tailored methodology.

Deliverable 2

Brand Workshop

We conducted an intensive 3-day brand workshop, allowing both teams to take a deep dive into the air filtration industry and reveal comprehensive insights into Industrial Boilers America, including its customers, challenges, objectives, and aspirations. Following this, we audited their industry, competitors, and target audience to develop a thorough understanding of the market landscape. The result was a 55-page Brand Workshop Output Deck, which serves as the team’s ongoing strategy roadmap.

Deliverable 3

Brand Identity

Industrial Boilers America’s outdated logo and brand identity impeded their progress toward exponential business growth. We engineered a comprehensive brand overhaul, creating a new logo, typography, color scheme, and brand messaging from the ground up. This refresh gave Industrial Boilers America a fresh sense of confidence and authority within the marketplace.

Deliverable 4

Marketing Collateral

Industrial Boilers America faced a significant challenge due to the lack of cohesion in its marketing collateral, which resulted in confusion among stakeholders. To address this issue, we worked closely with their leadership team to revamp all marketing materials, ensuring alignment with the recently enhanced brand identity. This initiative aimed to maintain consistency across all customer and vendor interactions, preserving the brand’s pristine image.

Deliverable 5

Custom Website

Undoubtedly, one of the major hurdles faced by Industrial Boilers America was its significantly outdated website, which was out of alignment with its identity and goals. To address this issue, we created a bespoke 75-page WordPress website, setting it apart in an intensely competitive industry landscape. Consequently, Industrial Boilers America has positioned itself as the leading provider in the air filtration and manufacturing sector.

Deliverable 6

Search Engine Optimization

Prior to partnering with AVINTIV, Industrial Boilers America faced challenges in visibility, languishing on the 10th page of Google with merely around 10 keywords ranking. Subsequently, we implemented three 12-month SEO campaigns, yielding over 260 organic keywords, 100,000 organic searches, thousands of leads, and substantial revenue growth for the business.

Deliverable 7

Pay Per Click

After witnessing significant success with organic SEO efforts, we launched PPC campaigns across Google and Bing’s pay-per-click platforms. These included shopping and pro max campaigns.

Deliverable 8

Content Creation

One of the leadership team’s key concerns centered on the lack of brand authority in their market. To combat this, they launched a content marketing strategy to position Industrial Boilers America as the foremost authority within their industry. Our approach has effectively established Industrial Boilers America as an industry-leading expert, with multiple blog articles now ranking on the first page of Google.