Orthobar

Founded

2023

Industry

Orthodontics

Services provided by us

Custom Website, SEO, Content Creation

Overview

Orthobar is a modern orthodontic practice redefining the patient experience in Southwest Last Vegas.

Through advanced technology, personalized treatment plans, and a commitment to exceptional care, Orthobar helps patients achieve more confident smiles in a comfortable and welcoming environment.

Goal

We partnered with Orthobar to elevate its digital presence and strengthen local market visibility in Las Vegas.

As a growing orthodontic practice, Orthobar needed a digital strategy capable of supporting long-term patient acquisition and brand growth. AVINTIV developed a custom website, SEO strategy, and content marketing plan designed to build trust with prospective patients and create more opportunities for consultations and treatment inquiries.

Problem

Before partnering with AVINTIV, Orthobar’s online presence didn’t set itself apart from the local competition.

Their website lacked a modern design, proper SEO structure, and intuitive UX, causing a disconnect between their premium in-office experience and their digital front door. They were also getting lost in local search results. With low keyword rankings, minimal organic traffic, and nearly no online authority, Orthobar was falling behind competitors who were investing heavily in digital content and local SEO strategies.

Solution

We designed and launched a high-converting, user-focused website that reflects Orthobar’s clinical excellence and patient-first brand.

The new site experience brought clarity, modern aesthetics, and strong calls to action to encourage bookings and consultations. Our SEO and content marketing teams also implemented a 12-month SEO strategy, paired with a content calendar that focuses on patient pain points and search intent. The strategy targeted non-branded, high-volume keywords and involved ongoing technical optimization, high-authority backlink building, and consistent blog publishing to capture a larger market share.

Deliverable 1

Custom Website

We rebuilt Orthobar’s website from the ground up, focusing on streamlined navigation, responsive design, and an elevated brand aesthetic that reflects the high-end, personalized care Orthobar provides. The site was structured for conversion, optimized for SEO, and built to scale.

Deliverable 2

Search Engine Optimization

Our team launched a comprehensive 12-month SEO roadmap focused on capturing non-branded keywords, optimizing technical performance, and building domain authority. Keyword rankings increased dramatically, and Orthobar’s estimated organic traffic grew by over 2,000% within months.

Deliverable 3

Content Creation

We developed a robust content strategy targeting real patient questions and industry-relevant search queries. Each piece was designed to educate, build trust, and improve rankings — aligning with Orthobar’s goal of becoming the most trusted voice in local orthodontics.