Sunday CBD

Founded

2021

Industry

CBD Industry

Services provided by us

The AVINTIV WAY, Brand Workshop, Brand Naming, Brand Identity, Product Packaging, Custom Website

Overview

Sunday CBD is a quality CBD brand whose mission is to help you feel at your best every day.

Built around the belief that wellness should be simple and accessible, Sunday CBD provides trusted CBD products designed to help customers manage everyday stress and feel their best. The brand is committed to creating a community centered on healthier living.

Goal

We partnered with the ownership team of Sunday CBD to create an instantly recognizable brand in the health and wellness industry.

Our collaborative efforts included The AVINTIV Way (Our proprietary brand-building workshop) product packaging, marketing collateral, and a 15+ page Wordpress eCommerce website. The aim was to create phenomenal brand that set itself apart in the crowded CBD industry.

Problem

Recognizing an industry flooded with impure products, vague claims, and little consumer education, Sunday CBD set out to become the trusted voice of quality and integrity in a noisy, unregulated space.

With a vision to support people on their wellness journey, Sunday CBD needed a full brand ecosystem that communicated trust, purity, and education at every touchpoint. From brand story to user experience, every detail had to speak to their core values and premium product offering.

Solution

We brought Sunday CBD to life through a full-scale branding process rooted in The AVINTIV WAY, crafting a visual and verbal identity aligned with their mission and positioned for market success.

Our team designed every touchpoint — from packaging to a custom-built WordPress website — to deliver a seamless, elevated experience that reinforced credibility and quality. The result is a clean, modern, and educational CBD brand that consumers can feel confident about from the moment they encounter it.

Deliverable 1

AVINTIV WAY

Sunday CBD’s transformation began with our end-to-end AVINTIV Way process. This method enabled us to strategically move from brand discovery to execution with precision. Every step was anchored in intentionality — from defining the mission and customer personas to building a strong brand identity and premium product presence.

Deliverable 2

Brand Workshop

Through a comprehensive brand workshop, we uncovered the heart behind Sunday CBD — a son’s mission to help his father find natural relief. We defined the brand’s DNA, personality, customer archetypes, and differentiated positioning, ensuring every decision moving forward reflected a story that resonates emotionally and authentically.

Deliverable 3

Brand Naming

The name "Sunday CBD" was born out of the idea of rest, clarity, and elevated well-being. It evokes calm, trust, and dependability — everything the brand stands for. We explored multiple thematic directions before landing on a name that felt both premium and personal.

Deliverable 4

Brand Identity

We crafted a brand identity that captured the calm, clean, and approachable personality of Sunday CBD. From typography and logo to color palette and iconography, the identity was built to inspire confidence, promote ease, and differentiate from typical CBD brands.

Deliverable 5

Product Packaging

AVINTIV developed premium packaging designs for 24 tincture SKUs and 6 vape SKUs, including labels and boxes. Each element was designed to comply with strict CBD regulations while still maintaining a sleek, minimalist aesthetic. QR codes for third-party lab results and educational callouts enhanced trust and transparency.

Deliverable 6

Custom Website

We delivered a custom WordPress e-commerce website designed for both education and conversion. The experience is visually clean, user-friendly, and reflects the premium nature of the brand. With built-in product education, customer reviews, and access to lab reports, the website provides everything consumers need to make confident and informed decisions.